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Show Results For

  • All HBS Web  (826)
    • People  (4)
    • News  (264)
    • Research  (447)
    • Multimedia  (1)
  • Faculty Publications  (76)
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  • 31 May 2016
  • First Look

May 31, 2016

for persons 6 months of age and older, but less than half of U.S. adults get vaccinated. Many employers offer employees free influenza vaccinations at workplace clinics, but even then take-up is low. Objective: To determine whether... View Details
Keywords: Sean Silverthorne
  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

for example, it diminishes that person and marginalizes the brand," Deighton says. "I think the central idea here is that in the future, brands will be more talked about than talking." View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • 13 Oct 2011
  • Lessons from the Classroom

Building a Business in the Context of a Life

they have the same goal of allowing participants to evaluate what's important to them both personally and professionally and creating a "life plan" for getting where they want to go. Some MBA students, most of whom are in their 20s, have... View Details
Keywords: by Dina Gerdeman; Education
  • 28 Apr 2015
  • First Look

First Look: April 28

a leap for a company used to selling directly to schools and school districts. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/315053-PDF-ENG Harvard Business School Case 315-052 Zeal: Launching View Details
Keywords: Sean Silverthorne
  • 18 Apr 2022
  • HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

murder of 17 students and teachers in Parkland. And with those words, Stack, a gun owner and gun rights supporter, set in motion a series of corporate actions that may serve as a model for other CEOs trying to balance their personal... View Details
Keywords: by Jay Fitzgerald
  • 22 Jan 2008
  • Research & Ideas

New Challenges in Leading Professional Services

Lees argue, is a new approach to leading PSFs. The book's "integrated leadership model" is built on 4 management activities: setting direction, gaining commitment to the direction, execution, and setting a personal example. We... View Details
Keywords: by Sean Silverthorne; Consulting; Accounting; Legal Services
  • March 2020 (Revised May 2021)
  • Case

Employee Activism

By: Ethan Rouen and Akari Furukawa
Liz O’Sullivan, an employee at a fast-growing technology company called Clarifi, had a moral dilemma: She disagreed with Clarifi’s decision to sell its image-recognition technology to the U.S. Department of Defense for possible use in weaponized drones. This case... View Details
Keywords: Activism; Employees; Moral Sensibility; Personal Development and Career; Decision Choices and Conditions
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Rouen, Ethan, and Akari Furukawa. "Employee Activism." Harvard Business School Case 120-104, March 2020. (Revised May 2021.)
  • 07 Jul 2022
  • HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

flourishes in Brooklyn In summer 2010, Smith and Cuscuna got serious about selling their homemade ice cream. They opened a pushcart during a neighborhood arts festival, where they could test flavors with the public—a smart move, says... View Details
Keywords: by Pamela Reynolds
  • 16 Jan 2006
  • Research & Ideas

What Customers Want from Your Products

psychographic." He founded it to help people sell personal items. Google was designed for the job of finding information, not for a "search demographic." The unit of analysis in the work that... View Details
Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products
  • 09 Mar 2009
  • Research & Ideas

How to Revive Health-Care Innovation

telecommunications did. Target started by selling things like paint, hardware, and simple kitchen supplies, not designer clothing. JCB transformed the digging of big holes not by aspiring to use hydraulics technology to excavate massive... View Details
Keywords: by Clayton M. Christensen, Jerome H. Grossman, M.D. M.D. & Jason Hwang; Health
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

personality theory into a multi-level model of information acquisition and idea generation. We posit that innovator and peer personality are critical factors conditioning who will generate high-quality... View Details
Keywords: Carmen Nobel
  • Research Summary

Managing Marketspace Service Interfaces

By: Jeffrey F. Rayport

Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

of financial assets, that explains the boom in global asset markets as well as the recent upsurge of leveraged buy-out activity. Effect of Personal Taxes on Managers' Decisions to Sell Unrestricted Equity... View Details
Keywords: Martha Lagace
  • 18 Nov 2008
  • First Look

First Look: November 18, 2008

the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact of the BDM on retail customers, the type of View Details
Keywords: Martha Lagace
  • 30 Apr 2024
  • Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

she contributed to the recently published Research Handbook on Organisational Integrity, Paine revisits her earlier work and again urges managers to see ethics as an organization-wide imperative, not just a personal issue, and lead... View Details
Keywords: by Dina Gerdeman
  • Article

Are You Suited for a Start-up?

By: Jeffrey Bussgang
Relative to established organizations, start-ups can be hard to figure out. What are the jobs to be done? The best entry points? How can you tell whether a company has potential for success and is the right fit for you? The author advises that you first assess... View Details
Keywords: Business Startups; Personal Characteristics; Job Search
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Bussgang, Jeffrey. "Are You Suited for a Start-up?" Harvard Business Review 95, no. 6 (November–December 2017): 150–153.
  • 28 Jan 2019
  • Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

than luxurious prizes like electronics or trips. It’s even better if a gift feels personalized. A manager could give an employee who enjoys fitness activities a gift card to a store that sells workout clothes, while giving another worker... View Details
Keywords: by Dina Gerdeman
  • 31 Jan 2022
  • Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

their organizations merely sell the products and services they have rather than develop new offerings based on evolving customer needs and desires. Interestingly, only 55 percent of survey respondents ranked customer focus as one of the... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 27 Jan 2020
  • Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

Associate Professor Laura Huang, who studies early entrepreneurship, where failure is common. “You can take two people who work equally hard, and one person will naturally have an advantage and achieve success, while the other can’t climb... View Details
Keywords: by Dina Gerdeman
  • 26 Mar 2008
  • First Look

First Look: March 26, 2008

that adopted in neighboring states. At least since 1809, shareholders in the state's manufacturing corporations had faced unlimited liability, which held shareholders personally liable for corporate debts. While unlimited liability was... View Details
Keywords: Martha Lagace
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