Publications

September 2003 (Revised May 2006)
Case

Eyeblaster: Enabling the Next Generation of Online Advertising

By: Elie Ofek

Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details

Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy

November 2015 (Revised February 2016)
Case

Allianz Turkey: Focus on the Customer (A)

By: W. Earl Sasser and Gamze Yucaoglu

At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details

Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey

November 2012 (Revised August 2014)
Case

Cisco in 2012: Reorganizing for Efficiency and Flexibility

By: Ranjay Gulati, Alison Berkley Wagonfeld and Luciana Silvestri

In 2012, Cisco was under intense pressure to show results: growth in its core business was decelerating and a number of exploratory ventures and acquisitions had not proven as profitable as expected. CEO John Chambers vowed to restore the company's health in a way that... View Details

Keywords: Organizational Change and Adaptation; Restructuring; Adaptation; Performance Efficiency; Emerging Markets; Information Technology Industry

02 Sep 2008
First Look

First Look: September 3, 2008

performance of both the on-site and offshore managers. This strategy (as opposed to ones based on things like low cost and innovation used by Cognizant's competitors) is intended to build deep and strong client relationships that will... View Details

Keywords: Sean Silverthorne

November 2015 (Revised February 2016)
Supplement

Allianz Turkey: Focus on the Customer (B)

By: W. Earl Sasser and Gamze Yucaoglu

At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details

Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey

17 Jul 2023
Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

In a post-pandemic business world of hybrid work and quiet quitting, companies must rethink how they motivate employees. Good incentive plans and reward structures require a careful analysis of a company’s objectives, culture, and View Details

Keywords: by Avery Forman

05 Feb 2024
Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

middle manager in the literal middle, Zhang says. “Managers are facing competing pressures from both ends,” he explains. “They may not have absolute authority from workers from the bottom up, yet they’re still facing the View Details

Keywords: by Ben Rand

13 Oct 2010
First Look

First Look: October 13, 2010

and Stephanie van SiceHarvard Business School Case 611-002 Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse... View Details

Keywords: Sean Silverthorne

Research Summary

The Exercise and Development of Leadership

My research in this stream contributes to three recent trends in leadership scholarship. The first is the resurgence of a perspective less preoccupied with leaders' impact on organizational performance and more with their function as sources and symbols of the... View Details

01 Sep 2023
News

Bless this Stress

from high blood pressure to a compromised immune system. The key is to understand how to make your stress work for you, so that it doesn’t work against you. The first step is just acknowledging the presence of stress. “Think of it as a... View Details

Keywords: Jen McFarland Flint; Business Schools & Computer & Management Training; Educational Services

16 Sep 2008
First Look

First Look: September 16, 2008

ethical dilemma for managers: Is it appropriate to let mere social category lines interfere with profit maximization? Download the paper: http://www.hbs.edu/research/pdf/06-033.pdf Performance Persistence in Entrepreneurship Authors:Paul... View Details

21 Sep 2009
Research & Ideas

Excessive Executive Pay: What’s the Solution?

crescendo last March when insurance conglomerate AIG, kept on life support with up to $183 billion in taxpayers' cash, dished out bonuses totaling $165 million to 400 employees in the London office whose derivatives trading nearly destroyed the company. Lavish pay for... View Details

Keywords: by Roger Thompson

17 Dec 2012
Research & Ideas

Teaming in the Twenty-First Century

highly trained staff involved with the scan performed his or her job well, but it was the hospital's hierarchical and siloed structure—so common in health care—that no longer worked. The solution, according to Edmondson, is a teaming... View Details

Keywords: by Maggie Starvish

13 Nov 2018
First Look

New Research and Ideas, November 13, 2018

influences strategic decision-making, little is known about its impact on ascriptive inequality. This study proposes a performance effect on racial bias: higher team performance reduces managers’ View Details

Keywords: Dina Gerdeman

May–June 2015
Other Article

HRM at a Crossroads: Comments on 'Evolution of Strategic HRM Through Two Founding Books: A 30th Anniversary Perspective on Development of the Field'

By: Michael Beer

I agree with Bruce Kaufman's evaluation of the HRM field and the danger to its relevance if change does not take place in the field's almost exclusive use of normal science, lack of focus on organizational change and development and indifference to the development of... View Details

Keywords: Management; Performance; Human Resources

Find at Harvard

9 May 2011 - 11 May 2011
Conference Presentation

How Firms Respond to Mandatory Information Disclosure

By: Anil Doshi, Michael Toffel and Glen W. S. Dowell

When new institutional pressures arise, which organizations are particularly likely to resist or acquiesce? When subjected to new information disclosure mandates, an increasingly popular form of market-based government regulation, which types of organizations are... View Details

Keywords: Corporate Disclosure; Governing Rules, Regulations, and Reforms; Environmental Regulation; Corporate Social Responsibility and Impact; Organizational Change and Adaptation