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- Faculty Publications (99)
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- All HBS Web (236)
- Faculty Publications (99)
- 06 Dec 2011
- First Look
First Look: Dec. 6
diversification and additional market penetration in both developed and emerging markets. He and his colleagues would depend on their experience of acquiring numerous companies, entering and retaining new markets, restructuring the... View Details
Keywords: Sean Silverthorne
- August 2023 (Revised April 2024)
- Case
eBee: Affordable Mobility for Africa
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
Keywords: Business Model; Business Startups; Growth and Development Strategy; Business Strategy; Bicycle Industry; Africa; Kenya
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "eBee: Affordable Mobility for Africa." Harvard Business School Case 724-360, August 2023. (Revised April 2024.)
- 2025
- Working Paper
Residential Battery Storage - Reshaping The Way We Do Electricity
By: Christian Kaps and Serguei Netessine
In this paper, we aim to understand when private households invest in behind-the-meter battery storage next to rooftop solar and how those batteries impact households, the electricity market, and emissions. We answer three main research questions: 1) When do customers... View Details
Keywords: Solar Power; Energy Storage; Technology And Innovation Management; Energy; Energy Policy; Renewable Energy; Technological Innovation; Innovation and Management; Energy Industry
Kaps, Christian, and Serguei Netessine. "Residential Battery Storage - Reshaping the Way We Do Electricity." Working Paper, February 2025.
- November 2015 (Revised February 2016)
- Supplement
Allianz Turkey: Focus on the Customer (B)
By: W. Earl Sasser and Gamze Yucaoglu
At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
Sasser, W. Earl, and Gamze Yucaoglu. "Allianz Turkey: Focus on the Customer (B)." Harvard Business School Supplement 316-094, November 2015. (Revised February 2016.)
- 26 Apr 2023
- In Practice
Is AI Coming for Your Job?
III: Skillsets will shift As far as the doomsday scenario in which AI replaces everyone’s jobs, I don’t see that playing out anytime soon. As new technologies penetrate markets, they often change how organizations in those markets... View Details
- 22 Jan 2013
- First Look
First Look: Jan. 22
1991 only 1% of bank assets in Mexico were foreign owned, today they control 74% of assets. In no other country in the world has the penetration of foreign banks been as rapid or as far-reaching as in Mexico. In this work we examine some... View Details
Keywords: Sean Silverthorne
- April 2024 (Revised February 2025)
- Teaching Note
eBee: Affordable Mobility for Africa
By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
Teaching Note for HBS Case No. 724-360.The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the... View Details
- 27 Sep 2011
- First Look
First Look: September 27
restaurants have declined in market share as Yelp penetration has increased. This suggests that online consumer reviews substitute for more traditional forms of reputation. I then test whether consumers use these reviews in a way that is... View Details
Keywords: Sean Silverthorne
- Web
Strategy - Faculty & Research
picked to penetrate into the Kenyan market. The case goes into detail about the three different busienss models, business models-- vehicle as a service, fulfillment, and direct sales—that eBee is piloting in 2023 as well as providing an... View Details
- Web
Podcast - Business & Environment
to overcome the factors that have held back market penetration of electric vehicles in many places: high upfront costs, “range anxiety” (concern about a battery running low in the middle of a trip), and long charging times. Critical... View Details
- 05 Dec 2023
- Research & Ideas
Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales
served by smaller real estate firms and in less sought-after neighborhoods, virtual tools may help sellers. That’s because if a listing comes with a virtual tour, chances are the rest of the listing is higher-quality, too, Troncoso says. “These are areas in which these... View Details
- February 2025
- Supplement
eBee: Affordable Mobility for Africa
By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
- 07 Jul 2008
- Research & Ideas
Innovation Corrupted: How Managers Can Avoid Another Enron
the same time—which they did.) Why did Skilling, at critical moments, treat differences of opinion, pushback, and penetrating questions from both insiders and outsiders as either stupid comments or narcissistic insults rather than... View Details
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
mean there is change on the horizon? “We basically saw increases in e-commerce penetration among people happen in months that we expected to happen over 10 years. So I think any crisis that disrupts basic consumer behavior allows for... View Details
Keywords: by Anna Lamb, Harvard Gazette
- Web
Curriculum - Business & Environment
Acquisitions, Value Creation Under Polman's leadership, Unilever focused on long-term shareholder value accretion with a multi-stakeholder approach that emphasized global growth in revenues and earnings through deep penetration in rapidly... View Details
- 22 Feb 2018
- Book
The New History of American Capitalism
the rise (and fall?) of progressive taxation to the revisionary engineering of the New Deal. They consider how deeply finance has penetrated into daily life, including the ideological and political forces that made citizens into investors... View Details
Keywords: Manufacturing
- 23 Mar 2022
- Blog Post
Learning Curve: The Brother-and-Sister Team Behind a New Edtech Nonprofit
children and parents alike. “Our interests really aligned on early childhood education,” Mahajan says. Recognizing that more than 50 percent of Indians have smartphones—and that mobile internet penetration is high, even among low-income... View Details
- 19 Apr 2010
- Research & Ideas
The History of Beauty
such products had been available beyond the theatrical make-up line. Advertisements prominently featured screen stars, whose studios required them to endorse Max Factor products.26 A distribution company was contracted to penetrate the... View Details
- 01 Sep 2023
- News
Case Study: The Home Team
Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details
- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details