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24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

successful brands do differently, he believes, is to target powerful ideological contradictions produced by society. Through popular culture, society paints a picture of its ideals: What is a successful person? What is the good life?... View Details

Keywords: by Martha Lagace

17 Jan 2012
First Look

First Look: January 17

site, the question is-can Moda Operandi succeed despite removing an essential piece of the fashion industry? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/812040-PDF-ENG Paddle8: Painting a New Picture of the Art Market Mukti... View Details

Keywords: Sean Silverthorne