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  • January 2025
  • Case

Driving Efficiency and Sustainability at P&G China

By: Feng Zhu, Philip Kuai and Billy Chan
P&G China’s business had reached new heights thanks to the explosive growth of e-commerce in the country, but the rapidly increasing volume of shipments to customers had created operational and environmental challenges in terms of packaging waste, shipping damage, and... View Details
Keywords: Transformation; Customer Value and Value Chain; Environmental Sustainability; E-commerce; Logistics; Product Design; Value Creation; Order Taking and Fulfillment; Supply Chain Management; Consumer Products Industry; China
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  • January 2006 (Revised October 2009)
  • Case

Negotiating Star Compensation at the USAWBL (A-1): Confidential Instructions for Jesse J.

By: Ian Larkin, James K. Sebenius and Guhan Subramanian
In this three-party negotiation exercise, Jesse J, star center in the U.S.A. Women's Basketball League, with her agent, is negotiating a possible compensation package with the Boston Sharks involving a base salary, a possible share of team merchandising profits, and a... View Details
Keywords: Compensation and Benefits; Contracts; Negotiation Process; Negotiation Tactics; Conflict and Resolution; Sports; Sports Industry; United States
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  • December 2010
  • Case

Fortis Industries, Inc. (A)

Fortis Industries' packaging division manufactures steel and plastic strapping. In 2007, the company underwent a leveraged buyout. The case focuses on the packaging division's need to maintain high profitability in a declining market for steel strapping. Since 1998,... View Details
Keywords: Leveraged Buyouts; Decision Choices and Conditions; Marketing; Supply and Industry; Manufacturing Industry
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  • 2005
  • Chapter

Environmental Federalism in the European Union and the United States

By: David Vogel, Michael W. Toffel and Diahanna Post
The United States (US) and the European Union (EU) are federal systems in which the responsibility for environmental policy-making is divided or shared between the central government and the (member) states. The attribution of decision-making power has important policy... View Details
Keywords: Governing Rules, Regulations, and Reforms; Policy; Government Legislation; Natural Environment; Pollutants; Climate Change; European Union; United States
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  • Research Summary

General research interests

  • Effects of marketing actions on food choices, energy intake, and obesity.
  • Psychophysics of package and portion size perception and preferences.
  • Mere-measurement and self-generated validity effects in survey research.
  • Attention and choice... View Details
  • December 1973 (Revised November 1993)
  • Case

Cooper Industries, Inc.

By: Thomas R. Piper
The executive president of a major industrial company must decide 1) whether to acquire a small hand tool company and, if so, 2) the value and form that the acquisition package should take. View Details
Keywords: Decisions; Valuation; Acquisition; Management Teams; Consumer Products Industry
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  • April 2020
  • Teaching Note

Executive Compensation at Talent Partners

By: Richard S. Ruback, Royce G. Yudkoff and Ahron Rosenfeld
Teaching Note for HBS Case No. 211-073. Talent Partners, a payroll service firm focused on actors in commercials, hired Paul Muratore to be its CEO in 2002. His compensation package included a fixed salary and a bundle of Stock Appreciation Rights (SAR) that would... View Details
Keywords: Executive Compensation; Stock Options; Compensation and Benefits
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  • January 2014 (Revised January 2015)
  • Case

Reinventing Adobe

By: Sunil Gupta and Lauren Barley
By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
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  • January 2023
  • Case

Gerald Weiss (2023)

By: Brian J. Hall, Carleen Madigan, Andrew Wasynczuk and Caroline Witten
Gerald Weiss left Wall Street for the promise of a CFO position at a well-established corporation. He was given a 10-year options package with a guaranteed floor of $12 million and unlimited upside. To ensure the entire package would be worth at least $12 million after... View Details
Keywords: Management Teams; Resignation and Termination; Executive Compensation; Organizational Culture; Agreements and Arrangements; Stock Options; Conflict and Resolution; New York (city, NY)
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  • March 1998 (Revised August 1998)
  • Case

Pepsi Blue

By: John A. Quelch
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red. View Details
Keywords: Competition; Advertising; Brands and Branding; Food and Beverage Industry; United States
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  • January 2013
  • Case

Say on Pay at The Walt Disney Company

By: Ian D. Gow and Gaizka Ormazabal
This case focuses on the lead-up to Disney's 2012 annual meeting where Disney would face a vote on the compensation package of its CEO, Robert Iger. Leading proxy advisory firms were recommending that shareholders reject the proposed compensation. View Details
Keywords: Shareholder Votes; Executive Compensation; Business and Shareholder Relations; Media and Broadcasting Industry; United States
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  • October 2019 (Revised February 2023)
  • Case

Gupta Media: Performance Marketing in the Digital Age

By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details
Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry
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  • 2017
  • Working Paper

Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing

By: Ai Hisano
This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began... View Details
Keywords: Food; Product Marketing; Business History; Food and Beverage Industry; United States
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  • April 1999 (Revised March 2002)
  • Case

Gerald Weiss

By: Brian J. Hall and Carleen Madigan
Gerald Weiss left Wall Street for the promise of a CFO position at a well-established corporation. He was given a 10-year options package with a guaranteed floor of $12 million and unlimited upside. To ensure the entire package would be worth at least $12 million after... View Details
Keywords: Management Teams; Resignation and Termination; Executive Compensation; Organizational Culture; Agreements and Arrangements; Stock Options; Conflict and Resolution; New York (city, NY)
Related
  • May 2005 (Revised December 2005)
  • Case

Nexgen: Structuring Collateralized Debt Obligations (CDOs)

A client asks Luc Giraud, CEO of the structured finance solutions provider Nexgen Financial Solutions, to put together a solution that allows the client to add AAA-rated bonds to its portfolio. The client cannot find suitably priced top-rated bonds in the market and... View Details
Keywords: Credit Derivatives and Swaps; Risk and Uncertainty; Debt Securities; Bonds; Financial Services Industry
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  • March 1999
  • Case

MotivAction plc (A)

By: William J. Bruns Jr.
The owner/manager of MotivAction is developing a package of incentives and bonuses that he hopes will stimulate sales growth, encourage development of new autonomous teams, and increase profitability. If they are adopted, these new incentives will replace others... View Details
Keywords: Employee Relationship Management; Compensation and Benefits; Motivation and Incentives; Performance Improvement; Growth and Development Strategy; Decisions; Profit; Organizational Culture
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  • December 2002 (Revised October 2013)
  • Case

Williams, 2002

By: Joshua Coval, Robin Greenwood and Peter Tufano
Williams, a Tulsa, Oklahoma-based firm in various energy businesses, must decide whether to accept a financing package offered by Berkshire Hathaway and Lehman Brothers. The proposed one-year credit facility would provide the firm with financial resources in a... View Details
Keywords: Financial Management; Crisis Management; Credit; Capital Structure; Financial Strategy; Financing and Loans; Financial Instruments; Energy Industry; United States
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  • September 1993 (Revised August 2011)
  • Exercise

ExtendSim® Simulation Exercises in Process Analysis (B)

By: Roy D. Shapiro
Second set of exercises meant to be used with ExtendSim, a simulation package created by Imagine That, Inc. of San Jose, California, that allows students to investigate the impact of adding buffers to simple in-line processes with uncertain processing times. View Details
Keywords: Measurement and Metrics; Operations; Production; Mathematical Methods
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  • November 1985 (Revised April 1990)
  • Case

Signode Industries, Inc. (A)

Signode Industries' packaging division manufactures steel and plastic strapping. In 1981 the company underwent the largest leveraged buyout in U.S. corporate history. The case focuses on the packaging division's need to maintain high profitability in a declining market... View Details
Keywords: Price; Marketing Strategy; Manufacturing Industry; Steel Industry
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  • March 2016 (Revised October 2017)
  • Case

Salesforce.com vs. Siebel (Abridged)

By: David B. Yoffie
Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details
Keywords: Customer Relationship Management; Competitive Strategy; Software
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