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- Faculty Publications (56)
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- All HBS Web (190)
- Faculty Publications (56)
- 06 Jul 2015
- News
Lights! Camera... Market!
snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the... View Details
Rob Gierkink
Flashfood, a business that works with supermarkets to significantly reduce food waste while helping families with their weekly food bill. In 2016 Rob invested in Index, a point-of-sale technology company.... View Details
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
unpackaged greens and toward locally-grown packaged greens, which are cleaner, retain their quality, and are safer to eat. After extensive research, the team perceived the inherent tension between environmentally friendly View Details
Keywords: by Ranjay Gulati
- Portrait Project
Meredith Lobel
flutters capriciously in the wind. I will take each step lightly, grounding my feet next to that package before heading toward the horizon. And then I will run into the headwinds in pursuit of my passions: to return nutrients to the... View Details
- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
package delivery. The American consumer has rising expectations about the speed and quality of package delivery. So what we’re working toward is a 7-day, 364-days-of-the-year schedule. Do you know the one... View Details
Keywords: Julia Hanna
- Fast Answer
Sustainability in CPG and Retail
Background readings Consulting firm reports McKinsey: Direct Google search for the firm's reports on sustainability and packaging (e.g., Sustainability in packaging: Inside the Minds of US Consumers. October 2020). Working... View Details
- 01 Dec 2010
- News
Do Good: Eat Chocolate
A FEEL-GOOD HIGH: Founder Sarah Endline with sweetriot’s tiny treats. As a girl in Auburn, Michigan, a small town two hours north of Detroit, Sarah Endline (MBA 2001) grew up with a clear understanding of the link between crops in the field and View Details
- Career Coach
Connie Walsh
team for $5B Staples Brands Group at Staples, Inc. She was responsible for marketing & developing product lines and brands across retail, contract, online and catalogue businesses and for the packaging strategy and production of over... View Details
- 01 Jun 2015
- News
The End of Cows?
replace it? Alvarez floats one possibility: Every supermarket could make meat on premise and then package and sell it. (The meat is simply muscle and fat cells, which are replicated to build the tissue we eat.) A supply like that would... View Details
- 15 Dec 2024
- News
Kelp Is on the Way
Petrochemicals are all around us—from ubiquitous plastic packaging to the inconspicuous lining of your takeaway coffee cup, and in everyday products like soaps, deodorants, and toothpaste. But that will change, according to Matthew Perkins (MBA 2009). When industries... View Details
- 31 Mar 2022
- Blog Post
Setting Interns Up for Success at a Startup
startup, and their successful experience bringing an HBS intern into their Business Intelligence team. Meet Mori Mori is a technology company focused on innovations in the food, agriculture, and packaging industries. Mori’s proprietary... View Details
- 31 Mar 2022
- Blog Post
Setting Interns Up for Success at Your Startup
startup, and their successful experience bringing an HBS intern into their Business Intelligence team. Meet Mori Mori is a technology company focused on innovations in the food, agriculture, and packaging industries. Mori’s proprietary... View Details
Keywords: Entrepreneurship
Oscar F. Mayer
Mayer, an immigrant from Germany, founded a meat packing business in Chicago. The company grew from 12 employees in 1919 to over 8,000 by 1955, and it had four additional packaging plants in various states. By the end of his tenure, the... View Details
Keywords: Food & Tobacco
- 13 Nov 2020
- News
Expanding Summer Fellowships to Support Students
part of the HBS's Arthur Rock Center Accelerator program last year. ShelfLife is a B2B marketplace that enables small businesses to take advantage of economies of scale in the food and beverage packaging... View Details
- 25 Feb 2020
- News
Beyond the Plastisphere
products such as food containers and shopping bags that could be made with recycled plastic rather than virgin resin, helping to divert more plastic that might otherwise wind up in the ocean. Goodwin says they are currently working with a... View Details
Adolphus W. Green
Green was instrumental in organizing over 40 Midwestern bakeries to form the National Biscuit Company in 1898, which became the basis for the present day Nabisco. When Green organized the firm, its only product was a cracker, the Uneeda biscuit. Green introduced new... View Details
Keywords: Food & Tobacco
Edward T. Bedford
In 1906, Bedford became president of the newly consolidated Corn Products Refining Company. Under Bedford’s leadership, Corn Products Refining manufactured several forms of oil, including “Mazola,” several forms of sugar, and a grain syrup called “Karo.” Bedford was... View Details
Keywords: Food & Tobacco
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
sustainable food future. We’re engineering microalgae to be sustainable and cost-efficient substitutes for palm oils. TROVEMarketCaroline Walton, MBA 2023; Andrew Morgan, MBA 2023The packaged View Details
Henry P. Crowell
Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell utilized aggressive marketing... View Details
Keywords: Food & Tobacco
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
competitive troubles experienced by other food companies such as Barilla in the home country. Like many national brands in Italy, Barilla was being squeezed by private-label products—store brands that had been created in response to... View Details