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- All HBS Web (226)
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- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
kitchen; Howard Schultz's early office was the prep room for his first café; and Michael Dell began assembling PCs in his college dorm room. How did they go from these beginnings to creating global organizations that became industry... View Details
Keywords: by Martha Lagace
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
diffused into the market. The debate was this: Did Microsoft win because its Internet Explorer was the technologically superior product to Netscape Navigator, or was Microsoft just more successful at the distribution end by convincing most View Details
- 27 Feb 2007
- First Look
First Look: February 27, 2007
between a standalone videogame console and a PC tailored to play videogames. It remained unclear, however, where along the spectrum from dedicated console to PC Microsoft should position the Xbox. Would it... View Details
Keywords: Martha Lagace
- 25 Jul 2007
- Lessons from the Classroom
The Evolution of Apple
only 6 million units over the course of 3 years, compared with sales of 300 million PCs during the same period. "Apple's market share has always been lower than its consumer mind share," remarks Yoffie. Birth of The Cool In... View Details
- 29 May 2001
- Research & Ideas
How Technological Disruption Changes Everything
who are focused on their existing and most profitable markets and don't see the threat coming from below. Exhibit A: The death of Digital Equipment Corp., which, along with a string of other minicomputer firms, was taken down by the PC... View Details
- 03 Feb 2003
- Research & Ideas
Web Services
ten years. That's a new model for the software industry—think about a ten-year-old PC and what utility value it has—it's a boat anchor. But there are lot of ten-year-old cars that will need service and support." "I would argue... View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that consumers... View Details
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
others to buy into your perspective? Is a digital camera a substitute for an analog camera? Is it a PC peripheral? Is it something like a camcorder? And how do consumers make sense of it? What features do they value? Ideally, producers... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
implement broadly. In contrast, the most familiar digital communications technology today is a personal computer linked to the Internet. Unlike the ubiquitous television set, however, Internet-linked PCs are still found in less than half... View Details
Keywords: by Peter K. Jacobs
- 17 Oct 2006
- First Look
First Look: October 17, 2006
music to mobile handsets (via streaming, side-loading content from a PC or downloading it wirelessly over the air), created a potentially market-changing opportunity for players in several industries. Examines the key players, including... View Details
Keywords: Sean Silverthorne
- 02 Oct 2000
- Research & Ideas
The Dubious Logic of Global Megamergers
relationships. In many cases, partnerships are a more appropriate way to grow than M&A. Even a company as large as IBM uses alliances in its PC business, which has been deemed unprofitable but still important given its links with... View Details
Keywords: by Pankaj Ghemawat & Fariborz Ghadar
- 05 May 2010
- What Do You Think?
Is Denial Endemic to Management?
"denial is avoidable and leads to failure," such as Henry Ford's presumption that consumers would continue to want black autos in the face of evidence that they were becoming more interested in color; IBM's dogged pursuit of PC... View Details
Keywords: by Jim Heskett
- 04 Jul 2016
- Research & Ideas
Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment
If you want to be awed by the pace of technological advancement over the past few decades, compare the capabilities of a bulky PC from 1984 with those of a sleek smartphone in 2016. You’ll find stark differences. But if you want to be... View Details
Keywords: by Carmen Nobel
- 01 May 2012
- First Look
First Look: May 1
paper we draw on two of the most important historical episodes in the history of the computing industry, the introduction of the PC and of the browser, to develop a third hypothesis. Both IBM and Microsoft, having been extremely... View Details
Keywords: Carmen Nobel
- 03 Jun 2008
- First Look
First Look: June 3, 2008
objectives of a laptop computer targeted at children of the developing world with the escalating content demands from the marketplace and the non-profit OLPC Foundation. It also had to fit the project into its company business model which served global lead View Details
Keywords: Martha Lagace
- 12 Sep 2006
- First Look
First Look: September 12, 2006
that political correctness is a double-edged sword. Although it has helped many employees feel unlimited by their race, gender, or religion, the PC rule book can hinder people's ability to develop effective relationships across race,... View Details
Keywords: Sean Silverthorne
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
student to chief executive officer also makes it difficult for device makers to segment the market as cleanly as, say, PC companies are able to do, DelBene said. "Companies are spending a lot of time trying to figure out where the... View Details
Keywords: by Sean Silverthorne
- 19 Nov 2001
- Research & Ideas
Wrapping Your Alliances In a World Wide Web
—End-users have no mechanism enabling effective procurement through uniform templates, which can be contextually linked to government authorized schedules. This often causes a nonsensical lengthening of the purchasing cycle whereby most View Details
Keywords: by Andrew McAfee
- 27 Jun 2017
- First Look
First Look at New Research and Ideas, June 27
publicly listed firms ranges from comment letter (CL) reviews of firms’ reporting compliance to pursuing enforcement actions against violators. Prior literature finds that firm political connections (PC) negatively predict enforcement actions, inferring SEC capture. We... View Details
Keywords: Sean Silverthorne
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
needs, design new products to solve customer problems, and motivate purchase through attractive pricing and heavy advertising, with the occasional dose of built-in obsolescence. An example is Intel's remarkably effective pull advertising campaign that had consumers... View Details
Keywords: by John Quelch