Publications

September 2020 (Revised December 2020)
Case

Hot Wheels at Mattel: Reinventing the Wheel

By: Elie Ofek, Andres Terech and Nicole Tempest Keller

In 2017, Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., were considering which innovation path to pursue in order to "future proof" the Hot Wheels franchise going forward. Hot Wheels was the... View Details

Keywords: Toys; Industry Evolution; Innovation Strategy; Product Development; Growth and Development Strategy; Technological Innovation; Organizational Change and Adaptation; Decision Making; Digital Transformation

December 1996 (Revised June 1998)
Case

Midnight Networks, Inc.

By: H. Kent Bowen and Marilyn Matis

Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Operations; Organizational Culture; Applications and Software; Business Startups; Business Growth and Maturation; Information Technology Industry; Massachusetts

03 Feb 2009
First Look

First Look: February 3, 2009

behavior, distorted risk preferences, corrosion of organizational culture, and reduced intrinsic motivation. Rather than dispensing goal setting as a benign, over-the-counter treatment for motivation, managers and scholars need to... View Details

Keywords: Martha Lagace

30 Apr 2013
First Look

First Look: April 30

this book can help you change your life. Publisher's link: http://hbr.org/product/what-you-re-really-meant-to-do-a-road-map-for-reaching-your-unique-potential/an/11370E-KND-ENG 2006 Management Science Overcoming Resistance to View Details

Keywords: Sean Silverthorne

May 1999 (Revised March 2001)
Case

Marshall Industries

By: Jeffrey F. Rayport

Confounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell... View Details

Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Supply Chain; Emerging Markets; Customer Focus and Relationships; Distribution Industry; Electronics Industry

17 Apr 2022
Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

when we are negotiating a contract or trying to sell a product, a certain degree of material self-interest is expected. The key phrase here is the qualifier, “a certain degree of.” Business ethics help to keep us from crossing the line... View Details

Keywords: by Lane Lambert

March 2023
Case

Azenta Life Sciences: The Road to Transformation

By: Gary P. Pisano and Catherine Piner

When the Board brought Steve Schwartz in as President of Brooks Automation in 2010, they gave him a clear mission: strengthen the company’s core semiconductor equipment business and find a new industry to enter. Over the course of the next decade, Schwartz and the... View Details

Keywords: Transformation; Business and Shareholder Relations; Market Entry and Exit; Organizational Change and Adaptation; Segmentation; Technology Industry

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

opportunity that's right for you. Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53337 2017... View Details

Keywords: Sean Silverthorne

May 2004 (Revised December 2004)
Case

Slingshot Technology, Inc. (B)

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Organizational Change and Adaptation; Private Ownership; Opportunities; Partners and Partnerships; Information Technology; Entrepreneurship; Applications and Software; Intellectual Property; Business Startups; Information Technology Industry

October 2024
Case

Edizione

By: Cynthia A. Montgomery, Dante Roscini, Elena Corsi and Hugo Etchegoyhen

This case study examines the diversification and transformation of Edizione, the Benetton family's holding company originally established to reinvest dividends from the Benetton clothing brand. Edizione expanded significantly in the late 1990s and early 2000s,... View Details