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← Page 6 of 981 Results →
  • June 1994
  • Background Note

Scope and Challenge of Business-to-Business Marketing

By: V. Kasturi Rangan
Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details
Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology
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Rangan, V. Kasturi. "Scope and Challenge of Business-to-Business Marketing." Harvard Business School Background Note 594-125, June 1994.

    Derrick Bransby

    Derrick's research lies at the intersections of creativity, innovation, and learning. He is a field researcher who uses qualitative and quantitative methods to study creative production - the process of forging tangible outcomes... View Details
    • Research Summary

    Conceptualizing and measuring environmental sustainability

    By: Michael W. Toffel
    This research involves developing clarity around the murky construct of environmental sustainability, and improving techniques to measure corporate environmental performance. My prior research in this domain includes View Details
    • April 18, 2023
    • Article

    The Rebirth of Software as a Service

    By: Frank V. Cespedes and Jacco van der Kooij
    Traditional sales models focus on customer acquisition and the “funnel” or “pipeline” metrics that dominate talk about sales. But this approach falls short when applied to a recurring revenue business, where the customer life cycle looks more like a bowtie, not a... View Details
    Keywords: Customers; Sales; Technology Industry
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    Cespedes, Frank V., and Jacco van der Kooij. "The Rebirth of Software as a Service." Harvard Business Review (website) (April 18, 2023).
    • 2012
    • Book

    The Oxford Handbook of Business and the Natural Environment

    By: Pratima Bansal and Andrew J. Hoffman
    Environmental issues now loom large on the social, political, and business agenda. Over the past four decades, "corporate environmentalism" has emerged and been constantly redefined, from regulatory compliance to more recent management conceptions such as pollution... View Details
    Keywords: Environmental Sustainability; Business Strategy; Policy; Governance Compliance
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    Bansal, Pratima, and Andrew J. Hoffman, eds. The Oxford Handbook of Business and the Natural Environment. Oxford University Press, 2012.
    • July 2021 (Revised September 2021)
    • Case

    Sarah Robb O'Hagan: The Rocky Road of Passion

    By: Jon M. Jachimowicz and Francesca Gino
    In November 2018, Sarah Robb O’Hagan is reeling from an unceremonious exit as CEO of Flywheel, a chain of indoor cycling studios. In the past, Robb O’Hagan had led transformational change across companies throughout the sports and fitness industry, including as... View Details
    Keywords: Personal Development and Career; Satisfaction; Decision Making; Problems and Challenges; Opportunities; Interests
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    Jachimowicz, Jon M., and Francesca Gino. "Sarah Robb O'Hagan: The Rocky Road of Passion." Harvard Business School Case 422-055, July 2021. (Revised September 2021.)
    • January 1994 (Revised March 1995)
    • Background Note

    Power Dynamics in Organizations

    By: Linda A. Hill
    Designed to introduce the concepts of power and power dynamics to students in the MBA second-year elective course Power and Influence. Defines "power" and "influence," and explores the role of power dynamics in managerial work and in the life of organizations. Combats... View Details
    Keywords: Power and Influence; Organizations; Conflict and Resolution
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    Hill, Linda A. "Power Dynamics in Organizations." Harvard Business School Background Note 494-083, January 1994. (Revised March 1995.)
    • March 2002
    • Background Note

    Virtuous Cycles: Improving Service and Lowering Costs in E-Commerce

    Illustrates how various elements in a customer's encounter with Internet services relying on physical service (labor-intensive customer support and/or logistics) affect one another. Presents a framework that suggests: 1) that improving service quality in specific... View Details
    Keywords: Internet and the Web; Service Delivery; Performance Efficiency; Performance Effectiveness; Service Industry
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    Hallowell, Roger H. "Virtuous Cycles: Improving Service and Lowering Costs in E-Commerce." Harvard Business School Background Note 802-155, March 2002.
    • May 2009 (Revised November 2010)
    • Case

    Depreciation at Delta Air Lines: The "Fresh Start"

    By: William J. Bruns Jr.
    In estimating depreciation for accounting purposes, Delta Air Lines has changed its assumptions about aircraft lifespan and residual values four times in the last thirty years or so. In the most recent changes, Delta adopted fair value accounting as part of its fresh... View Details
    Keywords: Accounting Policies; Accounting Procedures; Depreciation; Bankruptcy; Cost Accounting; Financial Reporting; Insolvency and Bankruptcy; Policy; Air Transportation Industry
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    Bruns, William J., Jr. Depreciation at Delta Air Lines: The "Fresh Start". Harvard Business School Brief Case 094-013, May 2009. (Revised November 2010.)
    • Career Coach

    Troy Peterson

    Troy (HBS’19, West Point ‘08) has 15+ years of experience in technical program management, organizational leadership, and product development & operations. Troy has worked in roles across the tech ecosystem from startups/growth... View Details
    • October 2020
    • Case

    TowerBrook: ESG in Action (A)

    By: Victoria Ivashina, Brian Trelstad and Meaghan Conway
    This case is the first of a two-part series that follows Ramez Sousou and his team at TowerBrook Capital Partners as they face a challenging investment decision in February of 2013. Since its founding, TowerBrook has prided itself on its purpose-driven investing... View Details
    Keywords: ESG; Finance; Private Equity; Corporate Governance; Value Creation; Investment; Decision Making
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    Ivashina, Victoria, Brian Trelstad, and Meaghan Conway. "TowerBrook: ESG in Action (A)." Harvard Business School Case 221-045, October 2020.

      Jon M. Jachimowicz

      Jon M. Jachimowicz is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School, where he teaches the Leadership and Organizational Behavior course (LEAD) in the Required Curriculum. He studies... View Details

      • February 2009
      • Article

      GHG Trading Framework for the U.S. Biofuels Sector

      By: Subbu Kumarappan and Satish V. Joshi
      Substitution of petroleum fuels with biofuels such as ethanol and biodiesel has been shown to reduce greenhouse gas (GHG) emissions. These GHG reductions can be traded in the emerging carbon markets, and methodologies for quantifying and trading are still being... View Details
      Keywords: Climate Change; Environmental Sustainability; Energy Sources; Energy Industry; United States
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      Kumarappan, Subbu, and Satish V. Joshi. "GHG Trading Framework for the U.S. Biofuels Sector." Transition to a Bioeconomy: Environmental and Rural Development Impacts (February 2009), 78–95.
      • 20 Dec 2004
      • Research & Ideas

      How an Order Views Your Company

      Over a dozen years ago, HBS professors Ben Shapiro and Kash Rangan conducted research with colleague John J. Sviokla, focusing on the impact that a company's order management cycle (OMC) has on customers. Think of OMC as the process that... View Details
      Keywords: by Sarah Jane Johnston
      • 03 Mar 2011
      • Working Paper Summaries

      How Firm Strategies Influence the Architecture of Transaction Networks

      Keywords: by Jianxi Luo, Daniel E. Whitney, Carliss Y. Baldwin & Christopher L. Magee
      • 2009
      • Working Paper

      Walking Through Jelly: Language Proficiency, Emotions, and Disrupted Collaboration in Global Work

      By: Tsedal Beyene, Pamela J. Hinds and Catherine Durnell Cramton
      In an ethnographic study comprised of interviews and concurrent observations of 145 globally distributed members of nine project teams of an organization, we found that uneven proficiency in English, the lingua franca, disrupted collaboration for both native and... View Details
      Keywords: Spoken Communication; Interpersonal Communication; Globalized Firms and Management; Groups and Teams; Behavior; Emotions; Social and Collaborative Networks
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      Beyene, Tsedal, Pamela J. Hinds, and Catherine Durnell Cramton. "Walking Through Jelly: Language Proficiency, Emotions, and Disrupted Collaboration in Global Work." Harvard Business School Working Paper, No. 09-138, June 2009.
      • 17 Jul 2007
      • First Look

      First Look: July 17, 2007

        Working PapersPlatform Envelopment Authors:Thomas Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Abstract Due to network effects and switching costs, platform providers often become entrenched. To dislodge them, entrants generally must offer revolutionary... View Details
      Keywords: Martha Lagace
      • 05 Jul 2006
      • Working Paper Summaries

      Reinventing Savings Bonds

      Keywords: by Peter Tufano & Daniel Schneider; Financial Services
      • May 1994
      • Background Note

      Managing Market Complexity: A Three-Ring Circus

      By: V. Kasturi Rangan
      Proposes models of organization that address the various product-market environments posed by the product life cycle. Frames these changes along the two dimensions of uncertainty and diversity. Offers three sets of organizational characteristics to reflect the three... View Details
      Keywords: Business Processes; Growth and Development Strategy; Complexity; Organizational Structure; Organizational Culture; Product Marketing; Markets; Product
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      Rangan, V. Kasturi. "Managing Market Complexity: A Three-Ring Circus." Harvard Business School Background Note 594-119, May 1994.
      • Article

      GitLab: Work Where You Want, When You Want

      By: Prithwiraj Choudhury, Kevin Crowston, Linus Dahlander, Marco S. Minervini and Sumita Raghuram
      GitLab is a software company that works “all remote” at the scale of more than 1,000 employees located in more than 60 countries. GitLab has no physical office and its employees can work from anywhere they choose. Any step of the organizational life of a GitLab... View Details
      Keywords: New Forms Of Organizing; Remote Work; All Remote; Virtual Organizations; COVID-19; Organizational Design; Employees; Geographic Location; Health Pandemics
      Citation
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      Choudhury, Prithwiraj, Kevin Crowston, Linus Dahlander, Marco S. Minervini, and Sumita Raghuram. "GitLab: Work Where You Want, When You Want." Art. 23. Journal of Organization Design 9 (2020).
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