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  • All HBS Web  (2,955)
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  • November 1990 (Revised November 1991)
  • Case

Apple Computer (B): Managing Morale and Corporate Culture

Explores how the human resource function at Apple Computer can best support the company's strategy. Analyzes the culture and morale at Apple. Apple has a very unique culture. Moreover, morale within the company is at a low. The culture is powerful in aiding the company... View Details
Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States
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Gibbs, Michael J. "Apple Computer (B): Managing Morale and Corporate Culture." Harvard Business School Case 491-041, November 1990. (Revised November 1991.)
  • March 2005 (Revised March 2006)
  • Case

Sealed Air Corporation: Globalization and Corporate Culture (A) (Abridged)

By: Lynn S. Paine and Karen Wruck
Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the... View Details
Keywords: Organizational Culture; Business or Company Management; Growth and Development Strategy; Expansion; Cross-Cultural and Cross-Border Issues; Policy; Leadership; United States; Europe; Asia
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Paine, Lynn S., and Karen Wruck. "Sealed Air Corporation: Globalization and Corporate Culture (A) (Abridged)." Harvard Business School Case 305-095, March 2005. (Revised March 2006.)
  • 2001
  • Chapter

Creating the Culture for Innovation

By: Rosabeth M. Kanter
Keywords: Innovation and Invention; Organizational Culture; Organizational Change and Adaptation
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Kanter, Rosabeth M. "Creating the Culture for Innovation." In Leading for Innovation: And Organizing for Results, edited by Frances Hesselbein, Marshall Goldsmith, and Iain Somerville. San Francisco: Jossey-Bass, 2001.
  • 22 Feb 2016
  • News

Cooking Up America’s Food Culture

think, ‘Maybe there could be a whole television channel devoted to food.’ It was a big question mark,” Duda says now with a laugh. “I’ve worked on a small part of a big canvas of cultural change,” Duda says of his consulting career in the... View Details
Keywords: April White
  • winter 2009
  • Article

Creativity, Improvisation, and Organizations

By: Colin M. Fisher and Teresa M. Amabile
'Improvisational creativity' involves simultaneously identifying new challenges and generating responses, with little or no time to prepare. View Details
Keywords: Innovation and Management; Organizational Culture; Creativity; Theory; Performance
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Fisher, Colin M., and Teresa M. Amabile. "Creativity, Improvisation, and Organizations." Rotman (winter 2009), 40–45.
  • 23 Nov 2011
  • Working Paper Summaries

The Organization of Firms Across Countries

Keywords: by Nicholas Bloom, Rafaella Sadun & John Van Reenen
  • February 2019
  • Case

Zhejiang Geely Holding Group: Acquisition of Volvo Cars

By: Felix Oberholzer-Gee, Willy Shih and Nancy Dai
Zhejiang Geely Holding Company's acquisition of Volvo cars was widely viewed with skepticism because of the poor track record of cross-border auto industry acquisitions. This case looks at the acquisition and post-acquisition integration from the point of view of... View Details
Keywords: Merger Integration; Organization Culture; Organization Behavior; Organizational Alignment; Mergers and Acquisitions; Integration; Alignment; Organizational Culture; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Sweden
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Oberholzer-Gee, Felix, Willy Shih, and Nancy Dai. "Zhejiang Geely Holding Group: Acquisition of Volvo Cars." Harvard Business School Case 619-041, February 2019.
  • 2022
  • Book

Win from Within: Build Organizational Culture for Competitive Advantage

By: James Heskett
There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to... View Details
Keywords: Organizational Culture; Competitive Advantage; Organizational Change and Adaptation; Leadership
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Heskett, James. Win from Within: Build Organizational Culture for Competitive Advantage. New York: Columbia University Press, 2022.
  • 17 Sep 2019
  • Cold Call Podcast

How a New Leader Broke Through a Culture of Accuse, Blame, and Criticize

Keywords: Re: Amy C. Edmondson; Health
  • 14 Dec 2021
  • News

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

  • 1974
  • Chapter

On the Amoral Organization

By: Joseph L. Bower
Keywords: Ethics; Organizational Culture
Citation
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Bower, Joseph L. "On the Amoral Organization." Chap. 6 in The Corporate Society, edited by Robin Lapthorn Marris, 178–213. Halsted Press, 1974.
  • January 2009 (Revised June 2010)
  • Case

Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture

By: Ranjay Gulati
Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational... View Details
Keywords: Customer Satisfaction; Organizational Design; Organizational Structure; Organizational Change and Adaptation; Change Management; Organizational Culture; Research and Development; Job Cuts and Outsourcing; Employees; Brands and Branding; Customer Relationship Management; Business Units
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Gulati, Ranjay. "Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture." Harvard Business School Case 409-061, January 2009. (Revised June 2010.)
  • 08 Oct 2012
  • News

The case study: Henkel's culture shift

  • 27 Apr 2022
  • News

Creating a Culture of Inspired Workers

  • February 2023 (Revised April 2023)
  • Case

Kvadrat: Focus, Execute, and Grow

By: Boris Groysberg and Sarah L. Abbott
Kvadrat was a family-owned global textiles company. The company had enjoyed impressive top-line growth and was shifting gears to emphasize profitability via a shorter strategic agenda. Agenda items included: U.S. expansion, generating improved margins in its consumer... View Details
Keywords: Growth; Culture; International Expansion; Organization; Family Business; Leadership; Growth and Development; Strategy; Organizations; Supply Chain; Family Ownership; Profit; Organizational Culture; Denmark
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Groysberg, Boris, and Sarah L. Abbott. "Kvadrat: Focus, Execute, and Grow." Harvard Business School Case 423-071, February 2023. (Revised April 2023.)
  • October 2009 (Revised June 2011)
  • Case

Zappos.com 2009: Clothing, Customer Service, and Company Culture

By: Frances X. Frei, Robin J. Ely and Laura Winig
On July 17, 2009, Zappos.com, a privately held online retailer of shoes, clothing, and other soft line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its board of directors' approval to offer to merge the two companies.... View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Decision Choices and Conditions; Governing and Advisory Boards; Service Delivery; Organizational Culture; Internet and the Web; Valuation; Apparel and Accessories Industry; Retail Industry
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Frei, Frances X., Robin J. Ely, and Laura Winig. "Zappos.com 2009: Clothing, Customer Service, and Company Culture." Harvard Business School Case 610-015, October 2009. (Revised June 2011.)
  • 30 Apr 2024
  • News

Fixing Organizational Culture with Frances Frei

  • 2009
  • Chapter

Creativity, Improvisation, and Organizations

By: Colin M. Fisher and Teresa M. Amabile
Although the literatures on both organizational creativity and organizational improvisation have been expanding in recent years, the links between these literatures have not been deeply explored. This chapter explores those links to create a conceptualization of... View Details
Keywords: Body of Literature; Innovation and Invention; Organizational Culture; Research; Creativity; Theory
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Fisher, Colin M., and Teresa M. Amabile. "Creativity, Improvisation, and Organizations." In The Routledge Companion to Creativity, edited by Tudor Rickards, Mark A. Runco, and Susan Moger. Oxford, U.K.: Routledge, 2009.
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
  • August 2006 (Revised September 2008)
  • Case

Duane Morris: Balancing Growth and Culture at a Law Firm

By: Boris Groysberg and Robin Abrahams
After nearly 100 years as a mid-size regional law firm, Duane Morris entered a period of spectacular growth led by CEO Sheldon Bonovitz. Originally founded by Quakers, the firm had a distinct organizational culture featuring a number of unique or unusual business... View Details
Keywords: Mergers and Acquisitions; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Competitive Advantage; San Francisco
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Groysberg, Boris, and Robin Abrahams. "Duane Morris: Balancing Growth and Culture at a Law Firm." Harvard Business School Case 407-025, August 2006. (Revised September 2008.)
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