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  • June 2023 (Revised September 2023)
  • Simulation

Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)

By: Sunil Gupta, Rajiv Lal and Celine Chammas
Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details
Keywords: Customer Acquisition; Customer Journey; Marketing Strategy; Marketing; Customer Focus and Relationships; Budgets and Budgeting
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  • July 2004 (Revised September 2005)
  • Case

Novell: Open Source Software Strategy

Describes Novell's open source software strategy and the business environment in which it has arisen. Introduces open source software and strategies based on open source and offers opportunities to discuss IT strategy, IT management, and organizational change. One key... View Details
Keywords: Organizational Change and Adaptation; Value Creation; Strategy; Open Source Distribution; Information Technology; Applications and Software; Intellectual Property; Information Technology Industry
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  • 2009
  • Working Paper

Operational Failures and Problem Solving: An Empirical Study of Incident Reporting

By: Julia Rose Adler-Milstein, Sara J. Singer and Michael W. Toffel
Operational failures occur in all industries with consequences that range from minor inconveniences to major catastrophes. Many organizations have implemented incident reporting systems to highlight actual and potential operational failures in order to encourage... View Details
Keywords: Communication Strategy; Legal Liability; Management Practices and Processes; Service Operations; Failure; Health Industry
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  • October 2002
  • Teaching Note

Strategy in Emerging Markets (TN)

By: Tarun Khanna
Provides an overview of several cases on multinational and local companies (including business groups) operating in settings in Asia, Africa, Latin America, and worldwide. Also provides a conceptual framework for thinking about these cases and links to related academic... View Details
Keywords: Framework; Global Range; Local Range; Globalized Firms and Management; Body of Literature; Emerging Markets; Africa; Asia; Latin America
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    Strategies for Two-Sided Markets

    Many blockbuster products and services that have redefined the global business landscape are built around platforms that tie together two distinct groups of users in a network. Examples include credit cards that link consumers and merchants; operating systems that... View Details

    • 31 May 2011
    • Research & Ideas

    Japan Disaster Shakes Up Supply-Chain Strategies

    Taiwan, stored in Hong Kong, aggregated in parts, and sent in kits to China for assembly." All the suppliers in this chain are typically operating on very thin margins and tight schedules—any disruption can have severe consequences... View Details
    Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics
    • June 2011 (Revised January 2013)
    • Case

    Home Essentials: Building a Global Service Business with Local Operations

    By: Lynda M. Applegate, William R. Kerr and David Lane
    Chris Exline founded Home Essentials, a furniture rental business targeted toward expatriates, in Singapore but rapidly moved the base of operations to Hong Kong. The company was highly successful in Singapore and Hong Kong and then pursued rapid global expansion.... View Details
    Keywords: Growth Management; Renting or Rental; Corporate Governance; Global Strategy; Failure; Singapore; Hong Kong
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    • October 2020 (Revised March 2021)
    • Supplement

    Migros Turkey: Scaling Online Operations During COVID-19 (C)

    By: Antonio Moreno and Gamze Yucaoglu
    The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented... View Details
    Keywords: Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; Strategic Planning; Food and Beverage Industry; Turkey
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    • April 2021
    • Case

    Zeynep Ton: The Good Jobs Strategy

    By: Francesca Gino and Frances X. Frei
    The link to this multimedia case should be provided to students in advance as preparation for classroom case discussion.

    In Zeynop Ton’s 2014 book The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost... View Details
    Keywords: Organizations; Selection and Staffing; Compensation and Benefits; Operations; Performance Effectiveness
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    • November 2003 (Revised November 2005)
    • Case

    Arcor: Global Strategy and Local Turbulence

    Argentine confectionery manufacturer, Arcor Group, seeks to implement an international strategy but in 2003, recovering from the Argentine financial crisis, thwarts globalization plans. Already Latin America's leading candy producer and an exporter to over 100... View Details
    Keywords: Risk and Uncertainty; Decision Making; Global Strategy; Food and Beverage Industry; Argentina
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    • August 2023 (Revised May 2024)
    • Case

    Dicerna Pharmaceuticals: Decision Making in Clinical Trial Design and Operations

    By: Satish Tadikonda and Amanda McEwen
    The success or failure of Dicerna Pharmaceuticals (Dicerna) as an emerging pharmaceutical company would likely hinge on its lead drug candidate Nedosiran and the company’s ability to see it successfully through clinical development. Ralf Rosskamp, Chief Medical... View Details
    Keywords: Business Strategy; Health Testing and Trials; Product Development; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry
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    • February 2015 (Revised May 2015)
    • Case

    Boeing 787: Manufacturing a Dream

    By: Rory McDonald and Suresh Kotha
    This case traces the design and development of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft. View Details
    Keywords: Innovation; Operations Strategy; Project Management; Coordination; Product Development; Operations; Production; Collaborative Innovation and Invention; Aerospace Industry; United States
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    • 1993
    • Book

    Logistics and Strategy

    By: C. Ferrozi, J. H. Hammond and R. D. Shapiro
    Keywords: Logistics; Strategy
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    • March 2004 (Revised September 2005)
    • Case

    Newell Rubbermaid: Strategy in Transition

    By: Cynthia A. Montgomery, Rhonda Kaufman and Carole Winkler
    Describes the transformation of a company's corporate-level strategy. Begins by laying out the strategy that brought the Newell Co. stunning success for nearly three decades. The highly integrated, internally consistent strategy was tailored for manufacturing and... View Details
    Keywords: Change Management; Corporate Strategy; Transformation; Problems and Challenges; Acquisition; Product Development; Brands and Branding; Manufacturing Industry; Retail Industry; United States
    Related
    • 24 Nov 2010
    • News

    Seven Strategy Questions

    Keywords: Professor Robert Simons; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
    • 12 Jul 2021
    • News

    Better, Simpler Strategy

    • September 2016 (Revised July 2018)
    • Case

    United Airlines: More Out-and-Back Flying?

    By: Ryan W. Buell, Willy Shih and Mike Toffel
    This case looks at United Airlines when it is facing a decision on whether to shift its aircraft routing to more "out-and-back" routing in order to try to improve its on-time performance. As one of the world's largest airlines, United had a very large fleet and... View Details
    Keywords: Service Excellence; Service Management; Service Quality; Service Quality Competition; Services; Airline Industry; Airlines; Operational Complexity; Operational Disruptions; Operational Effectiveness; Operations Improvement; Operations Management; Operations Strategy; Air Transportation; Operations; Service Operations; Service Delivery; Performance Effectiveness; Performance Improvement; Complexity; Air Transportation Industry; United States
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    • May 2013
    • Article

    The Performance Frontier: Innovating for a Sustainable Strategy

    By: Robert G. Eccles and George Serafeim
    By now most companies have sustainability programs. They're cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency. But a mishmash of sustainability tactics does not add up to a sustainable strategy. To endure, a strategy must address... View Details
    Keywords: Sustainability; Innovation; Environment; Corporate Reporting; Corporate Social Responsibility; Governance; Strategy; Value; Corporate Social Responsibility and Impact; Performance; Environmental Sustainability; Innovation and Invention
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    • November 2020 (Revised March 2021)
    • Case

    Sercomm: Operating in China Amid COVID-19 and Beyond

    By: Prithwiraj Choudhury, Gary P. Pisano and Bonnie Yining Cao
    The COVID-19 pandemic had forced a production cut in the factory of Sercomm, one of the world’s major telecom equipment producers, in China. The case explores and highlights the challenges that Chief Executive Officer James Wang faced: How could Sercomm recover and... View Details
    Keywords: Emerging Markets; Information Technology; Operations; Management; Health Pandemics; Strategy; Telecommunications Industry; Manufacturing Industry; China
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    • April 2010
    • Article

    From Strategy to Business Models and onto Tactics

    By: Ramon Casadesus-Masanell and Joan Enric Ricart
    The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details
    Keywords: Business Model; Competitive Strategy; Value Creation; Business and Stakeholder Relations; Framework; Negotiation Tactics; Competition
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