Publications

March 2016 (Revised May 2018)
Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details

21 May 2019
News

If the Key to Business Success Is Focus, Why Does Amazon Work?

Negotiate 1-2-3

Drawing on my book, The Art of Negotiation, the Negotiation 1-2-3 web project provides business practitioners, MBA students, and other learners, an interactive, online resource for improving their negotiation skills. The site’s numeric name reflects three... View Details

February 2021 (Revised March 2022)
Case

Marvin: A Personalized Telehealth Approach to Mental Health

By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley

More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details

Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health ＆ Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software

June 2018
Case

The Grommet in 2018

By: Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg

The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched... View Details

Keywords: Retail; Value Capture; Internet and the Web; Entrepreneurship; Product Launch; Value; Retail Industry

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

Businesses that dismiss TikTok as merely a platform for teenagers looking to create and consume cat and dance videos do so at their own peril. That’s the message of a Harvard Business School case study tracing the video-sharing app’s... View Details

Keywords: by Rachel Layne; Technology

19 Sep 2006
First Look

First Look: September 19, 2006

Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution... View Details

Keywords: Sean Silverthorne

24 May 2013
News

Four Lean Advertising Campaigns That Went Viral

September 2011 (Revised March 2014)
Case

Brightcove, Inc. in 2007

By: Andrei Hagiu and David B. Yoffie

Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing... View Details

Keywords: Competition; Entrepreneurship; Investment; Diversification; Digital Platforms; Business Strategy; Internet and the Web; Business Model; Distribution; Motion Pictures and Video Industry; Motion Pictures and Video Industry

March 2020
Case

Hotstar

By: Krishna G. Palepu and Kairavi Dey

Hotstar was an online video streaming platform owned by Star India Private Limited, a wholly owned subsidiary of the Walt Disney Corporation. Since its launch in 2015, the platform had grown to offer over 100,000 hours of TV content, movies in nine Indian languages... View Details

Keywords: Corporate Entrepreneurship; Television Entertainment; Disruption; Business Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry; India; Mumbai

06 Feb 2023
HBS Seminar

Using Oral History in Business and Management Studies

31 Mar 2014
News

Salman Khan (MBA 2003) to Address MBA Students on Class Day 2014

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

academic psychologists, Harvard Business School professors, directors of organizations, and government officials. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51447 Winter 2017 Oxford Review of Economic Policy The Market Design and Policy of View Details

Keywords: Carmen Nobel

February 2001 (Revised November 2009)
Case

Amazon.com (C)

By: Jeffrey F. Rayport

At the end of 1998, Amazon.com founder and CEO Jeff Bezos ponders the next moves for his company. Having secured the leadership position as the leading online book seller in the United States, Amazon.com has now moved into the product categories of CDs and videos by... View Details

Keywords: Expansion; Internet and the Web; Business Growth and Maturation; Books; Growth and Development Strategy; Retail Industry; Germany; United Kingdom; United States