Publications

January 2004 (Revised October 2006)
Case

Electronic Arts in Online Gaming

By: Thomas R. Eisenmann and Justin Wong

Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details

Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry

Educators

Web

Online Dynamic Teaming Course | HBS Online

real challenges of being a leader. I loved the frameworks and the case study model of the course, and I thought the course was very manageable on top of a full-time job." Abby Katz Senior Marketing Manager at Mavrck Effectively lead... View Details

2016
Working Paper

Designing Online Marketplaces: Trust and Reputation Mechanisms

By: Michael Luca

Online marketplaces have proliferated over the past decade, creating new markets where none existed. By reducing transaction costs, online marketplaces facilitate transactions that otherwise would not have occurred and enable easier entry of small sellers. One central... View Details

Keywords: Trust; E-commerce; Market Design

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01 Jun 2008
News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Reducing Risk with View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Web

Online Creating Brand Value Course | HBS Online

Planning Master of Business Administration, Memorial University of Newfoundland What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of... View Details

2019
Working Paper

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira

Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details

Keywords: E-commerce; Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Consumer Behavior; Price; Search Technology

April 2014
Teaching Note

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia

This teaching note is intended to assist instructors who plan to use the Conjoint Analysis: Online Tutorial (514-712) as part of a course or program of study. Pedagogically, the teaching note provides an overview of the Conjoint Analysis: Online Tutorial, the key... View Details

Keywords: Analysis; Marketing

28 May 2019
Working Paper Summaries

Labor Market Shocks and the Demand for Trade Protection: Evidence from Online Surveys

Keywords: by Rafael Di Tella and Dani Rodrik

Web

Online Transforming Customer Experiences Course | HBS Online

content of the course to be extremely informative and applicable to the real challenges of being a leader. I loved the frameworks and the case study model of the course, and I thought the course was very manageable on top of a full-time job." Abby Katz Senior View Details

01 Sep 2010
News

Faculty Research Online

http://hbswk.hbs.edu/item/6401.html. Strategy and Execution for Emerging Markets How can multinationals, entrepreneurs, and investors identify and respond to new challenges and opportunities around the world? In this Q&A, Professors Tarun... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance

June 2014
Supplement

eBay Partner Network — slide supplement (widescreen)

By: Benjamin Edelman

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: History; Online Technology; Markets; Negotiation Participants; Marketing; Job Cuts and Outsourcing; Internet and the Web; Marketing Channels; Business Processes; Change; Compensation and Benefits; Web Services Industry

17 Jun 2022
News

In Defense of Online Anonymity

28 Aug 2006
Research & Ideas

Online Match-Making with Virtual Dates

an assistant professor at HBS in the marketing unit while Ariely is a professor of management science at MIT. Even when we have well-articulated stories about the kind of person we want to meet, we’re often wrong.—Michael Norton While... View Details

Keywords: by Martha Lagace; Publishing

August 2002 (Revised June 2006)
Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar

In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details

Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry

Educators

2019
Working Paper

Labor Market Shocks and the Demand for Trade Protection: Evidence from Online Surveys

By: Rafael Di Tella and Dani Rodrik

We study preferences for government action in response to layoffs resulting from different types of labor-market shocks. We consider the following shocks: technological change, a demand shift, bad management, and three kinds of international outsourcing. Respondents... View Details

Keywords: Labor; Markets; System Shocks; Trade; Attitudes; Surveys

24 Mar 2008
Research & Ideas

Reducing Risk with Online Advertising

good type (someone who is actually providing the contracted service) or a bad type (someone who is using one scam or another in order to get paid despite not actually having done the work or provided the benefit). Q: Which online... View Details

Keywords: by Martha Lagace; Video Game; Web Services

June 2014
Article

Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves

By: Benjamin Edelman

How does online advertising become less effective than advertisers expect and less effective than measurements indicate? The current research explores problems that result, in part, from malfeasance by outside perpetrators who overstate their efforts to increase their... View Details

Keywords: Online Advertising; Measurement; Mismeasurement; Fraud; Invisible; Digital Marketing; Misleading and Fraudulent Advertising; Marketing Strategy

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