Publications

Publications

Filter Results: (1,986) Arrow Down
Filter Results: (1,986) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 6 of 1,986 Results →
  • Web

Online Dynamic Teaming Course | HBS Online

Senior Marketing Manager at Mavrck Effectively lead ever-evolving teams and tasks in volatile, uncertain environments. "The real-world examples were the best part of the courses. While going through the examples, I thought a lot about how... View Details
  • 2019
  • Working Paper

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details
Keywords: E-commerce; Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Consumer Behavior; Price; Search Technology
Related
  • November–December 2023
  • Article

Look the Part? The Role of Profile Pictures in Online Labor Markets

By: Isamar Troncoso and Lan Luo
Profile pictures are a key component of many freelancing platforms, a design choice that can impact hiring and matching outcomes. In this paper, we examine how appearance-based perceptions of a freelancer’s fit for the job (i.e., whether a freelancer "looks the part"... View Details
Keywords: Freelancers; Gig Workers; Demographics; Prejudice and Bias; Selection and Staffing; Jobs and Positions; Analytics and Data Science
Related
  • Web

Online Creating Brand Value Course | HBS Online

course to a colleague who is interested in taking a deeper dive into brand valuation. Solya Martynyuk What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this... View Details
  • 2016
  • Working Paper

Designing Online Marketplaces: Trust and Reputation Mechanisms

By: Michael Luca
Online marketplaces have proliferated over the past decade, creating new markets where none existed. By reducing transaction costs, online marketplaces facilitate transactions that otherwise would not have occurred and enable easier entry of small sellers. One central... View Details
Keywords: Trust; E-commerce; Market Design
Related
  • August 2020 (Revised March 2021)
  • Case

Migros Turkey: Scaling Online Operations (A)

By: Antonio Moreno and Gamze Yucaoglu
The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and... View Details
Keywords: Retail; Grocery; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Turkey
Related
  • April 2014
  • Teaching Note

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia
This teaching note is intended to assist instructors who plan to use the Conjoint Analysis: Online Tutorial (514-712) as part of a course or program of study. Pedagogically, the teaching note provides an overview of the Conjoint Analysis: Online Tutorial, the key... View Details
Keywords: Analysis; Marketing
Related
  • January 2004 (Revised October 2006)
  • Case

Electronic Arts in Online Gaming

By: Thomas R. Eisenmann and Justin Wong
Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details
Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry
Related
  • Web

Online Business Courses for Organizations | HBS Online

Subjects Why Us Learning Model Programs Request Info Harvard Business School Online offers certificate and credential programs that help your employees master essential business concepts. Whether you represent a large multinational... View Details
  • 2019
  • Working Paper

Labor Market Shocks and the Demand for Trade Protection: Evidence from Online Surveys

By: Rafael Di Tella and Dani Rodrik
We study preferences for government action in response to layoffs resulting from different types of labor-market shocks. We consider the following shocks: technological change, a demand shift, bad management, and three kinds of international outsourcing. Respondents... View Details
Keywords: Labor; Markets; System Shocks; Trade; Attitudes; Surveys
Related
  • 24 Mar 2008
  • Research & Ideas

Reducing Risk with Online Advertising

good type (someone who is actually providing the contracted service) or a bad type (someone who is using one scam or another in order to get paid despite not actually having done the work or provided the benefit). Q: Which online... View Details
Keywords: by Martha Lagace; Video Game; Web Services
  • 28 May 2019
  • Working Paper Summaries

Labor Market Shocks and the Demand for Trade Protection: Evidence from Online Surveys

Keywords: by Rafael Di Tella and Dani Rodrik
  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

an assistant professor at HBS in the marketing unit while Ariely is a professor of management science at MIT. Even when we have well-articulated stories about the kind of person we want to meet, we’re often wrong.—Michael Norton While... View Details
Keywords: by Martha Lagace; Publishing
  • August 2002 (Revised June 2006)
  • Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
Related
  • 01 Dec 2007
  • News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Broadband: Remaking the... View Details
Keywords: Arts, Entertainment; Finance; Broadcasting (except Internet); Information; Data Processing, Hosting, and Related Services; Information; Manufacturing

    Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

    The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform competition in a setting where prices are determined by negotiations between platforms and businesses. We compile a... View Details
    • 01 Jun 2008
    • News

    Faculty Research Online

    HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Reducing Risk with View Details
    Keywords: Business Schools & Computer & Management Training; Educational Services
    • 01 Sep 2005
    • News

    Faculty Research Online

    You Outsource Your Marketing? Few companies own all the marketing expertise they need, especially of the left-brain, analytic variety. Professor of Management Practice Gail McGovern outlines the pros and cons of turning over your View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services
    • Web

    Strategic Financial Analysis Online Course | HBS Online

    Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of finance and accounting Earn by: completing any three courses... View Details
    • 01 Sep 2010
    • News

    Faculty Research Online

    http://hbswk.hbs.edu/item/6401.html. Strategy and Execution for Emerging Markets How can multinationals, entrepreneurs, and investors identify and respond to new challenges and opportunities around the world? In this Q&A, Professors Tarun... View Details
    Keywords: Securities, Commodities, and Other Financial Investments; Finance