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- All HBS Web (277)
- Faculty Publications (71)
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- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
to give them a better chance of surviving. In contrast, industries with increasing customer demand—grocery stores, online entertainment, teleconference providers, and their suppliers—need to adjust to this directional reality at a slower,... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
(the quintessential two-sided platform) must serve both men and women. Q: Please give some examples of these markets. A: Examples are pervasive in today's economy and range from dating clubs (men and women), financial exchanges, real estate listings, View Details
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
Shi, Thales S. Teixeira, and Michel Wedel Abstract—Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video... View Details
Keywords: Dina Gerdeman
- 27 Sep 2011
- First Look
First Look: September 27
the United States. Download the paper: http://www.hbs.edu/research/pdf/12-015.pdf Reviews, Reputation, and Revenue: The Case of Yelp.com Author:Michael Luca Abstract Do online consumer reviews affect restaurant demand? I investigate this... View Details
Keywords: Sean Silverthorne
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
from their point of view: where they live, what they eat, what they wear, how they move, how they heal themselves, how they educate themselves, and how they entertain themselves. When consumers change their behavior, the first signs can... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How Much to View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
That's not what most people thought when digital technology first started to gain a foothold in the entertainment business. Chris Anderson's "long-tail theory" was very popular. Anderson argued that when View Details
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
White House popularized the term “fake news,” the influence of social media advertising and online publishing requires serious reexamination. That began to happen October 24 at the The Future of Advertising and Publishing conference held... View Details
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
What makes a movie click with an audience? How important is buzz in the success or failure of an entertainment product? Should worldwide releases of movies be done over time, or all at once? Those are the kinds of questions that interest... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
Much has been written about the long tail phenomenon in the entertainment industries. Long-tail enthusiasts claim that low-selling books, CDs, and movies, which are not available in brick-and-mortar stores, will collectively take up a... View Details
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
his wallet and saw he only had seven dollars left. That stuck with him, and it has fueled him ever since. “The power in the entertainment industry is shifting to the superstars, and the smartest among those stars are finding ways to... View Details
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
amenities, like a kitchen. And if you still prefer a hotel room, competition from Airbnb means you'll pay a lower price for it." Airbnb's rapid growth Airbnb, an online community marketplace where people can list and book short-term... View Details
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
commerce, and civic organizations, reinforcing the social fabric and engendering a strong sense of customer and community loyalty. Curation: Despite the increasing sophistication of online algorithms, online... View Details
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
industry consider peer-to-peer services as marketing tools rather than the enemy? Should online pricing be different from in-store pricing? What happens when broadband makes it as easy to illegally download an entire CD as an individual... View Details
- 21 Oct 2024
- Research & Ideas
What Happens in Vegas Could Shape the Metaverse
company’s investment in the online social entertainment world. The researchers started playing Fortnite during the pandemic “to break the monotony of constant Zoom meetings,” Wu says. But soon, they found... View Details
- 14 May 2013
- First Look
First Look: May 14
Publications 2006 Henry Holt (Macmillan) Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment By: Elberse, Anita Abstract—What's behind the phenomenal success of entertainment... View Details
Keywords: Sean Silverthorne
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own. Unfortunately, says HBS professor Clark Gilbert, the papers failed to take advantage of the Web as a... View Details
- 29 Sep 2009
- First Look
First Look: September 29
Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper uses the context of View Details
Keywords: Martha Lagace
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
strictly online. Who reads newspapers? Old guys. So this is an industry that is being dramatically transformed. “The reality for the advertising industry is that the old model is broken.” As broadband enables new forms of entertainment... View Details
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
technology will not be fully realized, however, if companies simply make their existing online services available through wireless devices. Successful players in the m-commerce market space will take a much broader view of the technology,... View Details
Keywords: by Nitin Nohria & Marty Leestma