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Show Results For
- All HBS Web
(2,111)
- People (3)
- News (341)
- Research (1,182)
- Events (18)
- Multimedia (6)
- Faculty Publications (460)
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- 01 Jun 2015
- News
Five-Star Research
When Assistant Professor Michael Luca began studying online consumer reviews in 2008, then four-year-old Yelp.com, cofounded by Jeremy Stoppelman (MBA 2005), had 10 million... View Details
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
models—we need to go back to when consumers started paying attention to pricing online. The internet becomes widespread starting in 1994, and suddenly you can know the price of something with very minimal effort. And so companies needed... View Details
- 01 Dec 2014
- News
Making Big Data Fashionable
get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual... View Details
- 01 Apr 1998
- News
Sparking Internet Commerce
and renamed Firefly Network, Inc., in August 1996. "Privacy, security, and consumer trust are essential to our business and to the development of all Internet commerce," notes Grouf. "We were the first company to have an annual privacy... View Details
Keywords: Garry Emmons
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
for buyers, then buyers will pay more for the same good than when exchange norms are salient. This was an easy, no-cost adjustment for a substantive shift in revenues. + ONLINE web-only content Past studies have shown that the way View Details
Keywords: Julia Hanna
- 01 Jun 2014
- News
Ready for Takeoff
percent where that change is occurring." Related Article e-Commerce in Brazil: A Look at olook André Beisert (MBA 2009), CEO of São Paulo–based women's online fashion retailer olook, sees the impact of a new View Details
- 25 Aug 2022
- News
Action Plan: Fired Up
indie-music enthusiasts whose lifestyles were in sync with the company’s small, young workforce, he notes, “We didn’t have to wonder what our consumers would like; we shared their passions.” When he accepted the job at the... View Details
- 01 Jan 2011
- News
Peter Harf, MBA 1974
Launches DKMS, the cure blood cancer bank 1993 Becomes CEO, Coty Inc. 2001 Appointed Chairman, Coty Inc. 2006 Appointed Chairman, Anheuser-Busch InBev With entrepreneurial energy, Peter Harf has left a mark on consumer goods industries... View Details
- 01 Feb 2000
- News
Breaking Down Barriers: The Electronic Wallet
online consumers about a better deal at another Web site. Originally designed to automatically complete online point-of-sale forms with a single click, the electronic wallet is... View Details
Keywords: Judith A. Ross
- 06 Dec 2021
- News
Action Plan: Whole Sale
online platforms such as YouTube or, more recently, TikTok, to discover new products, but digital sales in the category were not on par with other consumer goods. The explanation: “Beauty is a fun purchase... View Details
- 01 Sep 2016
- News
The Big Business of Little Loans
Banks. Amid the excitement, abuses have also appeared, with some online lenders reportedly charging as much as 50 percent in interest on some short-term loans. It’s been enough to attract the attention of regulators, with everyone from... View Details
Keywords: Nancy Miller
- 01 Mar 2016
- News
Case Study: Paper Chase
viral. You don’t need a Kardashian for this to work—there are plenty of bloggers and other influencers out there who can help get the word out. (2) Incentivize consumers (e.g. coupons, contests) to like, comment, or View Details
- 01 Dec 2000
- News
The Birds and Bees in China
information seemed to be pornography or very clinical information on reproductive health from the government." Shunning risqué material, Kenny's Hong Kong-based Dotlove.com Web site features a wholesome mix of online polls, quizzes, and... View Details
- 01 Dec 2014
- News
Dressing by Number
of expertly picked goodies delivered to your door. (True story: That “aha” moment came courtesy of a delivery of farmer-endorsed seasonal veggies.) Now she’s translated that idea into Stitch Fix, the Pandora of fashion. This rapidly growing View Details
- 25 Apr 2023
- News
Class of 2022 Startups Sweep Alumni New Venture Competition
contain no preservatives. Its first pre-order sold out in December, and the team has since launched a few dozen retail and restaurant partnerships and an online retail shop as well. Because Tilden is a View Details
Keywords: Margie Kelley
- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
Shane Greenstein (photo by Russ Campbell) Shane Greenstein (photo by Russ Campbell) Understanding how people spend their time online is essential for any organization hoping to capture and keep consumer... View Details
- 01 Mar 2011
- News
Cyberposium 16
The company wasn’t running on fumes, the fumes were gone,” said Pandora CEO Joe Kennedy (MBA ’85), describing his first desperate days at the firm that has now become a wildly successful online personalized radio service with 65 million... View Details
- 01 Apr 2000
- News
The World at a Click
two-year-old, name-your-price discount site gaining fame of late with humorous ads featuring pitchman William Shatner. Both companies have grown rapidly since entering the online market, and with consolidation already under way... View Details
Keywords: Margie Kelly
- 01 Jun 2008
- News
Faculty Books
forecasts and activity-based costing); and test and update the strategy (using carefully designed management meetings to review operational and strategic data). Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of View Details
- 01 Feb 2001
- News
Ready for Take-Off
(MBA '77) of Communispace, a software environment for virtual collaboration within companies. Tracy A. Lawrence (MBA '99) of GetConnected.com, Inc., an Internet channel where consumers can comparison-shop among telecommunications... View Details
Keywords: Spingboard