Nike - Publications - Faculty & Research

05 Jun 2013
Op-Ed

Corporate Leaders Need to Step Up on Climate Change

Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large... View Details

Keywords: by Michael Toffel & Auden Schendler

03 Mar 2014
Research & Ideas

Facebook’s Future

their children, plan social interactions, be alerted to pertinent products and services, and accelerate the value of a person's connections. Two trends will lead to this outcome. First, people are already sharing private information generated by their wearable devices,... View Details

Keywords: by Mikolaj Piskorski

10 Aug 2016
Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

stock of his corporate sponsors dropped, as did sales of Nike golf balls. A college’s well publicized scandal can open the eyes of prospective students. Source: SIphotography But Luca reasoned that many colleges wrestle with drinking and... View Details

Keywords: by Dina Gerdeman; Education

22 May 2012
First Look

First Look: May 22

The board of the company repeatedly rejected Icahn's offers as inadequate. He made three bids over the course of three months. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/412078-PDF-ENG Nike Football: World Cup 2010 (B) Elie... View Details

Keywords: Sean Silverthorne

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

bottom line. Some companies have invested time and energy into their CSR programs only after getting burned by bad publicity. For example, Nike suffered from an onslaught of negative press and large-scale protests from those who claimed... View Details

Keywords: by Dina Gerdeman

16 Apr 2019
First Look

New Research and Ideas, April 16, 2019

case:https://hbsp.harvard.edu/product/419001-PDF-ENG Harvard Business School Case 619-008 Global Sourcing at Nike This case explores the evolution of Nike’s global product sourcing strategy, in particular ongoing efforts to improve... View Details

Keywords: Dina Gerdeman

23 Feb 2021
Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

interesting to see what they come up with. Kost: Are companies actively evaluating the working conditions of their suppliers? Toffel: In some industries, it has become really quite common. In the US, it dates back to scandals, really. So, whether it be View Details

Keywords: by Danielle Kost; Apparel & Accessories

15 May 2018
First Look

New Research and Ideas, May 15, 2018

Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its... View Details

Keywords: Dina Gerdeman

12 Sep 2016
Research & Ideas

What Brands Can Do to Monitor Factory Conditions of Suppliers

environmental standards in the United States and overseas. “I don’t think Nike or Levi’s relishes this role, but in the context of weak government regulatory regimes, it’s these companies’ brand reputations that are on the line when... View Details

Keywords: by Michael Blanding

10 Apr 2007
First Look

First Look: April 10, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207020 Li Ning-Anything Is Possible Harvard Business School Case 507-024 A leading sporting goods company in China competes aggressively against global brands Nike and Adidas,... View Details

Keywords: Martha Lagace

27 May 2014
First Look

First Look: May 27

argues Mikołaj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as View Details

Keywords: Sean Silverthorne

08 Jul 2014
First Look

First Look: July 8

priorities. Many years ago labor conditions in Asian contract factories prompted Nike board member Jill Ker Conway to lobby for a board-level corporate responsibility committee, which the company created in 2001. In the years since, the... View Details

Keywords: Carmen Nobel

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

often very hard to support imaginative programs with longer-term payoffs. The Nike case in chapter 10 is a good example of working around this problem. When the company set up its innovation lab to invest in small-scale, early-stage... View Details

Keywords: by Martha Lagace

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