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Show Results For
- All HBS Web
(188)
- People (1)
- News (31)
- Research (131)
- Multimedia (3)
- Faculty Publications (88)
- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
they’re embedded in software, many NFTs can take on functions over and above simple ownership. Owning a house might also gain you access to the local Rotary Club and public schools. Imagine that but for brands: owning a Nike SWOOSH NFT... View Details
- Web
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting
different diverse backgrounds.” It was also at HBS that Leahy learned she could utilize her skillset in strategy consulting to contribute to an iconic brand. “I ultimately went to do my internship at Nike in the Corporate Strategy... View Details
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
exposed me to so many fascinating, smart, kind, humble, incredible people with so many different diverse backgrounds.” It was also at HBS that Leahy learned she could utilize her skillset in strategy consulting to contribute to an iconic brand. “I ultimately went to do... View Details
- Profile
Christina Byrd
mine last October. It was part of National Coming Out Day, and I got to give my section mates a glimpse of what makes me, me.” This summer, Christina will take on an HR position with Nike in Oregon. “It seems like an absolutely fabulous... View Details
- Web
Adding a Social Dimension to Strategy - Institute For Strategy And Competitiveness
supporting community development Purpose-Based Strategic Positioning A clear social purpose opens up new opportunities for growth and profitability, while motivating and attracting employees, consumers, business partners, shareholders, and the public. In recent years,... View Details
- 16 Jul 2012
- Research & Ideas
Are You a Strategist?
While that may sound obvious at face value, it's something that regularly stymies the veteran leaders in Montgomery's executive classes. "We'll be talking about Nike or Apple, and the participants will be praising the authenticity of the... View Details
Keywords: by Carmen Nobel
- Web
Faculty & Researchers - Managing the Future of Work
Business Review case, 2020. With Amy Klopfenstein and Sarah Mehta. Handy: The Future of Work? (B) , Harvard Business Review case, 2020. With Kieron Stopforth. Handy: The Future of Work? (A) , Harvard Business Review case, 2019 (revised 2020). With Kieron Stopforth.... View Details
- Web
Curriculum - Business & Environment
Sourcing at Nike This case explores the evolution of Nike's global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers' factories. Sian Flowers: Fresher by Sea? The setting for this case... View Details
- Web
Social Enterprise - Faculty & Research
boardrooms, consistently ranking at the bottom of some two dozen possible priorities. Many years ago labor conditions in Asian contract factories prompted Nike board member Jill Ker Conway to lobby for a board-level corporate... View Details
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
Skies." Nike insists that you "Just Do It." The most successful brands also allow their consumers to co-create brand meaning. “Let's Make America Great Again” is an inclusive call to arms with a powerful goal that each... View Details
Keywords: by John A. Quelch
- Web
Winners & Runners-Up | New Venture Competition
and instructors. Social Enterprise Track, 2014 Saathi Amrita Saigal Kristin Kagetsu Social Enterprise Track Winner Provides affordable sanitary pads made from waste banana tree fiber to women in rural India Tomato Jos Mira Mehta Nike... View Details
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
that pays little attention to the well-being of society overall. The vitamin cartel provides another. Compare this type of thinking to initiatives that are designed to create value. You might remember when Nike built a training center in... View Details
Keywords: by Danielle Kost
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
a bit of listening and data mining on social to get a feel for public sentiment. Nike can track whether people are talking about the company in relation to sweatshops, how expensive its products are, or if they appreciate certain features... View Details
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
- 19 Oct 2021
- Research & Ideas
Fed Up Workers and Supply Woes: What's Next for Dollar Stores?
South China to Los Angeles and Long Beach has gone from $2,500 to $20,000 in the last 18 months. That’s a huge jump. Vietnam right now has a terrible COVID outbreak. They’re locking down places, and that means shutting down factories unless the workers live in the... View Details
- 01 Jan 2013
- News
Joanna M. Jacobson, MBA 1987
Jon accepted a position at Harvard Management Company in Boston, the pair commuted for nine months until Joanna relocated, eventually accepting a position as SVP of marketing for Converse, which was in bankruptcy at the time. "I had to convince the board and CEO that... View Details
Keywords: Susan Young
- 01 Jun 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
challenge. For example, LVHM, a French multinational corporation and conglomerate specializing in luxury goods, announced it will cease the production of perfumes in some of its factories in order to make hand sanitizer, and Nike stated... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
not just to the company, but also to people around the globe. At the same time, managers at other global brands were similarly considering their brands’ response to the COVID-19 crisis. Nike chose to twist its consumers’ athletic... View Details
Keywords: by Jill Avery and Richard Edelman
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
on Super Bowl can have a negative effect on a brand, but it's a calculation that, I think, the best brands make and they make wisely. Another case I have is on Nike and (former NFL quarterback) Colin Kaepernick, and the decision to use... View Details