New Product Adoption - Publications - Faculty & Research - Harvard Business School

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1997
Article

Continuous Improvement and Inter-Project Learning in New Product Development

By: Roberto Verganti

March 2023 (Revised March 2024)
Case

Accelerating AI Adoption in the U.S. Air Force

By: Maria P. Roche and Alexander Farrow

In August 2022, the Pentagon tasked U.S. Air Force Captain Victor Lopez to launch a new office for AFWERX, an Air Force innovation unit that leveraged commercial developers and military talent to acquire advanced technologies. This task was particularly arduous because... View Details

Keywords: Technological Innovation; Organizational Design; AI and Machine Learning; Adoption; Technology Adoption; United States

2007
Working Paper

The Speed of New Ideas: Trust, Institutions and the Diffusion of New Products

By: Felix Oberholzer-Gee and Victor Calanog

October 2017
Article

'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions

By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino

Consumers are often faced with the opportunity to purchase a new, enhanced product, such as a new phone, even though the product they currently own is still fully functional. We propose that consumers act more recklessly with their current products when in the presence... View Details

Keywords: Carelessness; Product Upgrade; Ownership; Justification; Consumer Behavior; Attitudes; Property

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24 Oct 2023
Cold Call Podcast

How the United States Air Force Accelerated AI Adoption

Keywords: Re: Maria P. Roche

December 2022
Article

I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek

Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt... View Details

Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development

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April 2013
Article

In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

By: Elie Ofek and Jill Avery

The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details

Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; United States

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May 2003
Module Note

Managing Product Development

By: Stefan H. Thomke

Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details

Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration

1994
Chapter

The Product Development Imperative: Competing in the New Industrial Marathon

By: K. B. Clark and T. Fujimoto

Keywords: Product Development; Competitive Advantage

2008
Article

Market Leadership and Strategic Investments in Innovation: The Adoption of E-Business Capabilities

By: Kristina Steffenson McElheran

This study focuses on whether more-productive firms are more likely to adopt process innovations and why. The empirical context is the adoption of e-business practices among U.S. manufacturing plants in early 2000. Based on detailed data from the U.S. Census of... View Details

Keywords: Investment; Innovation Strategy; Leadership; Motivation and Incentives; Competitive Advantage; Technology Adoption; Manufacturing Industry; United States

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1999
Working Paper

Development Webs: A New Paradigm in High Technology Product Development?

February 1987 (Revised October 1989)
Teaching Note

Rohm and Haas (A): New Product Marketing Strategy, Teaching Note

By: V. Kasturi Rangan

Teaching Note for (9-587-055). View Details

Keywords: Chemical Industry

February 2009
Teaching Note

Examining the Adoption of Drug-Eluting Stents (TN)

By: Elie Ofek and Peter Wickersham

Teaching Note for [509028]. View Details

Keywords: Technology Adoption; Product Launch; Risk and Uncertainty; Health Care and Treatment; Competitive Strategy

March 1992 (Revised October 1994)
Case

AT&T Consumer Products

By: Joseph L. Badaracco Jr.

Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details

Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico

January 2020
Article

Can Thoughts of Having Less Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption

By: Kelly Goldsmith, Caroline Roux and Anne Wilson

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January 1992 (Revised February 1992)
Case

Quantum Corp.: Business and Product Teams

By: Steven C. Wheelwright and Clayton M. Christensen

Describes the adoption and evolution of product development teams and business teams at Quantum. Emphasizes integration of team capabilities with product development and competitive advantage in a rapidly changing environment. View Details

Keywords: Product Development; Groups and Teams; Situation or Environment; Competitive Strategy; Integration; Consumer Products Industry

June 2001
Case

Bedrock Productions

By: Michael J. Roberts and Michael L. Tushman

Describes a young Web consulting firm going through a very rapid period of growth in late 1999 and 2000. The founder/CEO sees himself as a strategist and marketer who is less well-suited to the operational details, that are expanding as the firm grows. A president is... View Details

Keywords: Leadership Development; Management Teams; Change Management; Managerial Roles; Consulting Industry

May 2010
Case

Flare Fragrances Company, Inc: Analyzing Growth Opportunities

By: John A. Quelch and Lisa D. Donovan

Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent -- and possibly... View Details

Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Product Launch; Segmentation; Growth and Development Strategy; Consumer Products Industry

March 1990
Teaching Note

Operations Strategy, Module Overview: Competing on New Products and Processes

By: David A. Garvin

February 2022 (Revised April 2024)
Case

Aleph Farms: A New Culture of Meat

By: Elie Ofek and Jeff Huizinga

Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas... View Details

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