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- All HBS Web (257)
- Faculty Publications (66)
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- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
ways to overcome all three barriers. For example, cinemas have identified a concrete, helpful customer behavior—silencing phones before the movie begins. A simple reminder that demonstrates why it matters to everyone in the theater is all... View Details
Keywords: by Dina Gerdeman
- 04 Oct 2011
- First Look
First Look: October 4
argue that the evolving global network structure affects firms' propensity to form bridging ties by shaping the structural opportunities for bridging. We test our theory using the network of partnership ties among firms in the global computer View Details
Keywords: Sean Silverthorne
- 10 Apr 2012
- First Look
First Look: April 10
widely, and research shows that it's often tough to increase profits by investing abroad. A new study of the grocery retail industry reveals that with a few exceptions globalization's benefits have not accrued to retailers. Local... View Details
Keywords: Carmen Nobel
- 27 Jun 2005
- Research & Ideas
The Potential Downside of Win-Win
Consider this real-world social negotiation. On a Friday night, a husband and wife are trying to decide where to eat and which movie to see. Al prefers restaurant A, and Marie prefers restaurant C. Marie prefers View Details
Keywords: by Max H. Bazerman
- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
In 2007, Sony Pictures became the first multinational studio to enter the India film business known as Bollywood with its $7 million film Saawariya. The movie grossed only $9 million. That same year, Walt Disney Pictures collaborated with... View Details
- 09 Jun 2003
- Research & Ideas
Incentives and Operational Excellence
was rented out and at what price. Rentrak monitored the scanner data and performed audits and spot checks to monitor compliance with the revenue-sharing contracts. Fifty years ago, Narayanan added, the movie View Details
Keywords: by Martha Lagace
- 26 Jun 2007
- First Look
First Look: June 26, 2007
Investigation Using a Simulated Market Authors:Anita Elberse and Bharat Anand Periodical:Information Economics and Policy (forthcoming). Special issue on "Economics of the Media," edited by Joel Waldfogel. Abstract One of the most visible and publicized... View Details
Keywords: Martha Lagace
- 29 Sep 2011
- Sharpening Your Skills
Sharpening Your Skills: Leveraging Intellectual Property
the problem can be curtailed if studios adopt a multipart strategy. Key concepts include: Despite a thriving movie industry in India, Hollywood studios have experienced difficulty making much money there.... View Details
Keywords: Re: Multiple Faculty
- 03 Feb 2003
- Research & Ideas
Web Services
Movie buffs may recall that "plastics" was the whispered tip to Dustin Hoffman in The Graduate; if the movie were remade today, "Web services" might replace that advice. An overflow... View Details
- 05 Aug 2002
- Research & Ideas
Understanding the Process of Innovation
distribution. Big Idea Group, by contrast, uses a low-overhead approach that welcomes any and all inventors. These "Big Idea Hunts," held at regular intervals around the country, allow inventors to present their ideas to a panel of View Details
Keywords: by Loren Gray
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
you can make money in many creative industries by selling specialized products to niche markets identified via the Internet. For example, the new CEO of GlaxoSmithKline, the pharmaceuticals giant, likens the search for blockbusters to... View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
KFC pulled the sandwich off the menu across most of Canada. This move may seem strange in an industry where a pivotal goal—in the words of Coca-Cola's long-standing mantra—is to be "within an arm's reach of desire." According to... View Details
Keywords: Re: Michael I. Norton
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
marketing and psychology. Moon is a recipient of the HBS Student Association Award for teaching excellence and has twice received a Hellman Faculty Fellowship, presented annually to a junior faculty member for outstanding research. Gary Emmons: Are there View Details
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
his wallet and saw he only had seven dollars left. That stuck with him, and it has fueled him ever since. “The power in the entertainment industry is shifting to the superstars, and the smartest among those stars are finding ways to... View Details
- 21 Jan 2014
- First Look
First Look: January 21
highlight the prevalence of discrimination in online marketplaces, suggesting an important unintended consequence of a seemingly routine mechanism for building trust. Download working paper: http://ssrn.com/abstract=2377353 When to Sell Your Idea: Theory and Evidence... View Details
Keywords: Sean Silverthorne
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
Reinvention of Kodak The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and... View Details
Keywords: Dina Gerdeman
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
Tarun Abstract—New technologies can be unsettling for industry incumbents, regulators, and consumers, because norms and institutions for dealing with them don’t yet exist. Interestingly, businesspeople in emerging economies face similar... View Details
Keywords: Dina Gerdeman
- 24 Mar 2015
- First Look
First Look: March 24
investigating the workings of both the sell and buy sides of financial analysis, tackles how the U.S. securities industry research adds value in financial markets, and evaluates the business model problems that the View Details
Keywords: Sean Silverthorne
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
behavior. Good examples of such companies are leaders in the consumer packaged-goods industry such as Coca-Cola, PepsiCo, Procter & Gamble and Kraft Foods—or retail organizations such as Wal-Mart and Best Buy. Consider the following... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 19 Aug 2002
- Research & Ideas
Here Comes Internet2—Time to Shed Dot Vertigo
Carolina uses Internet2 for nano-research: building material from the atomic level up. Other forums on the horizon for Internet2 include digital libraries and digital video. A DVD version of the Hollywood movie The Matrix, for example,... View Details
Keywords: by Martha Lagace