Publications

29 Jan 2024
Research & Ideas

Do Disasters Rally Support for Climate Action? It's Complicated.

Environmental disasters like wildfires can ignite awareness of climate change and boost eco-friendly politicians’ careers. But do voters perceive a tradeoff between environmental policies and local economic growth? In Brazil, home to a majority of the Amazon tropical... View Details

Keywords: by Rachel Layne

2018
Working Paper

Backhanded Compliments: How Negative Comparisons Undermine Flattery

By: Ovul Sezer, Alison Wood Brooks and Michael I. Norton

Seven studies (N = 2352) examine backhanded compliments—seeming praise that draws a comparison with a negative standard—a distinct self-presentation strategy with two simultaneous goals: eliciting liking (“Your speech was good…”) and conveying status (“…for a woman”).... View Details

Keywords: Backhanded Compliments; Self-presentation; Impression Management; Interpersonal Perception; Liking; Status; Image Concern; Interpersonal Communication; Status and Position; Perception; Motivation and Incentives

Research Summary

"I Read Playboy for the Articles": Justifying and Rationalizing Questionable Preferences

When people behave in ways that might appear selfish, prejudiced or perverted, they engage a host of strategies designed to justify questionable behavior with rational excuses: “I hired my son because he’s more qualified.” “I promoted Ashley... View Details

Article

Consistent Belief in a Good True Self in Misanthropes and Three Interdependent Cultures

By: Julian De Freitas, Hagop Sarkissian, George E. Newman, Igor Grossman, Felipe De Brigard, Andres Luco and Joshua Knobe

People sometimes explain behavior by appealing to an essentialist concept of the self, often referred to as the true self. Existing studies suggest that people tend to believe that the true self is morally virtuous; that is deep inside, every person is motivated to... View Details

Keywords: Concepts; Social Cognition; Moral Reasoning; True Self; Culture; Misanthropy; Behavior; Values and Beliefs; Moral Sensibility

06 Jun 2011
Research & Ideas

Why Leaders Lose Their Way

people; rather, they lose their moral bearings, often yielding to seductions in their paths. Very few people go into leadership roles to cheat or do evil, yet we all have the capacity for actions we deeply regret unless we stay grounded.... View Details

Keywords: by Bill George

04 Mar 2024
Research & Ideas

Want to Make Diversity Stick? Break the Cycle of Sameness

that diversity is good overall.” What’s driving these decisions? Chang speculates that a behavioral phenomenon known as “loss aversion,” in which people focus on avoiding losses rather than reaping potential gains, might be influencing... View Details

Keywords: by Michael Blanding

August 30, 2022
Article

School Choice Increases Racial Segregation Even When Parents Do Not Care About Race

By: Kalinda Ukanwa, Aziza C. Jones and Broderick L. Turner Jr.

This research examines how school choice impacts school segregation. Specifically, this work demonstrates that even if parents do not take the racial demographics of schools into account, preference differences between Black and White parents for other school... View Details

Keywords: Decision Choices and Conditions; Race; Policy; Early Childhood Education; Middle School Education; Secondary Education

September 2021
Article

Perceptions on Undertaking Regular Asymptomatic Self-testing for COVID-19 Using Lateral Flow Tests: A Qualitative Study of University Students and Staff

By: Marta Wanat, Mary Logan, Jennifer A. Hirst, Charles Vicary, Joseph J. Lee, Rafael Perera, Irene Tracey, Gordon Duff, Peter Tufano, Thomas Fanshawe, Lazaro Mwandigha, Brian D. Nicholson, Sarah Tonkin-Crine and Richard Hobbs

Objectives: Successful implementation of asymptomatic testing programmes using lateral flow tests (LFTs) depends on several factors, including feasibility, acceptability and how people act on test results. We aimed to examine experiences of university students... View Details

Keywords: COVID-19; Self-testing; Health Pandemics; Health Testing and Trials; Behavior

Article

Pseudo-Set Framing

By: Kate Barasz, Leslie John, Elizabeth A. Keenan and Michael I. Norton

Pseudo-set framing—arbitrarily grouping items or tasks together as part of an apparent “set”—motivates people to reach perceived completion points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study... View Details

Keywords: Framing Effects; Gestalt Psychology; Judgment; Judgments; Decision Making; Perception; Behavior

April 19, 2023
Editorial

Extreme Views Are More Attractive Than Moderate Ones

By: Amit Goldenberg

Do you ever feel like everyone on social media has a more extreme viewpoint than your own? We often blame social media companies for the cacophony of politically extreme opinions around us. After all, these companies are generally motivated to promote the most... View Details

Keywords: Social Media; Networks

October 2019
Case

How to Encourage Others to Give and When to Pass the Torch? Insights from The Philanthropy Connection

By: Christine Exley and Kathleen McGinn

This case follows the co-founder and president, Marla Felcher, of The Philanthropy Connection (TPC). TPC is a nonprofit organization that centers around collective giving: members of TPC make an annual contribution that is then distributed to select nonprofit... View Details

Keywords: Giving And Philanthropy; Philanthropy and Charitable Giving; Motivation and Incentives; Nonprofit Organizations

Educators

Teaching Interest

Overview

Professor Mukunda teaches Leadership and Organizational Behavior (LEAD.) This course focuses on how managers become effective leaders by addressing the human side of enterprise.

The first modules examine teams, individuals, and networks in the context... View Details

02 Sep 2008
Research & Ideas

Indulgence vs. Regret: Investing in Future Memories

being toovirtuous and hard-working. She also presents a strategy to correct this behavior. Aside from influencing how people choose to live their lives, Keinan's findings have implications for marketers hoping to convince consumers to... View Details

Keywords: by Julia Hanna

May–June 2023
Article

Unmasking Behaviors During the Pandemic with Video Analytics

By: Shunyuan Zhang, Kaiquan Xu and Kannan Srinivasan

In 2020, as the novel coronavirus spread globally, face masks were recommended in public settings to protect against and slow down viral transmission. People complied to varying extents, and their reactions may have been driven by a variety of psychological factors.... View Details

Keywords: COVID-19 Pandemic; Social Influence; Social Norms; Health Pandemics; Behavior

May 2018
Article

Advice Giving: A Subtle Pathway to Power

By: M. Schaerer, L.P. Tost, L. Huang, F. Gino and R. P. Larrick

We propose that interpersonal behaviors can activate feelings of power, and we examine this idea in the context of advice giving. Specifically, we show a) that advice giving is an interpersonal behavior that enhances individuals’ sense of power and b) that those who... View Details

Keywords: Interpersonal Communication; Behavior; Power and Influence

September 2008 (Revised June 2010)
Case

Hearts On Fire - Brand Development Manager

By: Frank V. Cespedes and Benson P. Shapiro

Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details

Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy

Educators

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=56032 in press Cognition I Know Why You Voted for Trump: (Over)inferring Motives Based on Choice By: Barasz, Kate, Tami Kim, and Ioannis Evangelidis Abstract—People often speculate about why... View Details

Keywords: Dina Gerdeman

2009
Working Paper

Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

By: Lalin Anik, Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn

While lay intuitions and pop psychology suggest that helping others leads to higher levels of happiness, the existing evidence only weakly supports this causal claim: Research in psychology, economics, and neuroscience exploring the benefits of charitable giving has... View Details

Keywords: Philanthropy and Charitable Giving; Research; Behavior; Happiness; Motivation and Incentives