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      • Faculty Publications  (250)

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      • August 2010
      • Case

      Flash Memory, Inc.

      By: William E. Fruhan and Craig Stephenson
      The CFO of Flash Memory, Inc. prepares the company's investing and financing plans for the next three years. Flash Memory is a small firm that specializes in the design and manufacture of solid state drives (SSDs) and memory modules for the computer and electronics... View Details
      Keywords: Forecasting; Financial Management; Cash Flow; Forecasting and Prediction; Capital Budgeting; Computer Industry; Electronics Industry; United States
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      Fruhan, William E., and Craig Stephenson. "Flash Memory, Inc." Harvard Business School Brief Case 104-230, August 2010.
      • June 2010 (Revised October 2010)
      • Course Overview Note

      Building and Sustaining a Successful Enterprise

      By: Willy C. Shih
      This Module Note for Instructors outlines the structure and content of the Building and Sustaining a Successful Enterprise MBA second year elective course at the Harvard Business School. The course focuses on giving students a solid grounding in the construction of... View Details
      Keywords: Business Startups; Business Growth and Maturation
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      Shih, Willy C. "Building and Sustaining a Successful Enterprise." Harvard Business School Course Overview Note 610-099, June 2010. (Revised October 2010.)​
      • May 2010
      • Case

      Alpen Bank: Launching the Credit Card in Romania

      By: V. Kasturi Rangan and Sunru Yong
      In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing... View Details
      Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Credit Cards; Globalized Firms and Management; Product Positioning; Marketing Strategy; Service Delivery; Personal Finance; Product Launch; Banking Industry; European Union; Romania
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      Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania." Harvard Business School Brief Case 104-559, May 2010.
      • April 2010
      • Module Note

      Balancing Specialization and Diversification in Operations

      By: Robert S. Huckman
      This note describes a module—taught as part of Operations Strategy, a second–year MBA elective at Harvard Business School—that helps students understand and manage the tradeoff between specialization and diversification in operations. The module introduces students to... View Details
      Keywords: Operations; Diversification; Organizational Design; Curriculum and Courses
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      Huckman, Robert S. "Balancing Specialization and Diversification in Operations." Harvard Business School Module Note 610-079, April 2010.
      • April 2010
      • Course Overview Note

      Competing through Business Models

      By: Ramon Casadesus-Masanell
      This note was prepared to aid instructors in the EC course “Competing through Business Models” (CTBM). Describes the course objectives; the conceptual framework used in the course; some central principles that emerge from this framework; and the modular structure of... View Details
      Keywords: Curriculum and Courses; Business Model
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      Casadesus-Masanell, Ramon. "Competing through Business Models." Harvard Business School Course Overview Note 710-470, April 2010.​
      • 2010
      • Simulation

      Marketing Simulation: Managing Segments and Customers

      By: Das Narayandas
      In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the... View Details
      Keywords: Marketing Strategy; Salesforce Management; Distribution Channels; Price; Product Positioning; Customer Relationship Management; Profit; Revenue; Cost vs Benefits; Policy; Manufacturing Industry
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      Narayandas, Das. "Marketing Simulation: Managing Segments and Customers." Simulation and Teaching Note. Harvard Business Publishing, 2010. Electronic.
      • 2010
      • Working Paper

      When Open Architecture Beats Closed: The Entrepreneurial Use of Architectural Knowledge

      By: Carliss Y. Baldwin
      This paper describes how entrepreneurial firms can use superior architectural knowledge to open up a technical system to gain strategic advantage. The strategy involves, first, identifying "bottlenecks" in the existing system, and then creating a new open architecture... View Details
      Keywords: Entrepreneurship; Investment Return; Growth and Development Strategy; Product Design; Organizational Design; Competitive Advantage; Technology Industry
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      Baldwin, Carliss Y. "When Open Architecture Beats Closed: The Entrepreneurial Use of Architectural Knowledge." Harvard Business School Working Paper, No. 10-063, February 2010. (Revised July 2010, October 2010.)
      • January 2010 (Revised May 2012)
      • Case

      TopCoder (A): Developing Software through Crowdsourcing

      By: Karim R. Lakhani, David A. Garvin and Eric Lonstein
      TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who... View Details
      Keywords: Business Model; Innovation and Invention; Two-Sided Platforms; Motivation and Incentives; Social and Collaborative Networks; Competition; Software; Technology Industry
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      Lakhani, Karim R., David A. Garvin, and Eric Lonstein. "TopCoder (A): Developing Software through Crowdsourcing." Harvard Business School Case 610-032, January 2010. (Revised May 2012.)
      • 2010
      • Casebook

      Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture

      By: Laura Alfaro
      All managers face a business environment in which international and macroeconomic phenomena matter. International capital flows can significantly affect countries' development efforts and provide clear investment opportunities for businesses. During the 1990s and early... View Details
      Keywords: Financial Crisis; Capital; International Finance; Globalized Economies and Regions; Policy; Government and Politics; Business and Government Relations
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      Alfaro, Laura. Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture. Singapore: World Scientific Publishing, 2010.
      • September 2009
      • Case

      Intel NBI: Image Components Organization

      By: Willy C. Shih and Thomas Thurston
      The Image Components Organization (ICO) was an internal venture that was part of Intel's New Business Initiatives. It sought to initially develop and sell a high performance integrated CMOS image sensor module for cellular phones. ICO's opening assumptions were that it... View Details
      Keywords: Business Startups; Corporate Entrepreneurship; Product Development; Production; Failure; Diversification; Semiconductor Industry
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      Shih, Willy C., and Thomas Thurston. "Intel NBI: Image Components Organization." Harvard Business School Case 610-028, September 2009.
      • August 2009 (Revised August 2009)
      • Case

      Intel NBI: Radio-Frequency Identification

      By: Willy C. Shih and Thomas Thurston
      The Radio-Frequency Identification (RFID) group was a start-up that was part of Intel's New Business Initiatives. It sought initially to develop and sell a high performance Rf fast read rate module targeted at fixed position readers that might be found in loading docks... View Details
      Keywords: Business Startups; Corporate Entrepreneurship; Organizational Structure; Failure; Diversification; Integration; Semiconductor Industry
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      Shih, Willy C., and Thomas Thurston. "Intel NBI: Radio-Frequency Identification." Harvard Business School Case 610-027, August 2009. (Revised August 2009.)
      • June 2009 (Revised March 2011)
      • Module Note

      The Creative Industries: Managing and Marketing Talent

      By: Anita Elberse
      This module note examines issues concerning the management and marketing of talent in the creative industries. It describes the characteristics of the market for creative talent, discusses how individual talent creates and captures value, and explores how professional... View Details
      Keywords: Talent and Talent Management; Entertainment; Innovation and Management; Marketing; Creativity; Value
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      Elberse, Anita. "The Creative Industries: Managing and Marketing Talent." Harvard Business School Module Note 509-078, June 2009. (Revised March 2011.)
      • June 2009 (Revised March 2011)
      • Module Note

      The Creative Industries: Managing Products and Product Portfolios

      By: Anita Elberse
      This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details
      Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity
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      Elberse, Anita. "The Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 509-077, June 2009. (Revised March 2011.)
      • April 2009 (Revised July 2009)
      • Module Note

      Delivering Personally on Responsibility

      By: Joshua D. Margolis
      How can individuals equip themselves to exercise leadership in the face of moral adversity? This six-session module aims to prepare students to meet moral responsibility when it is simultaneously most essential and most difficult. Moral adversity refers to situations... View Details
      Keywords: Ethics; Leadership; Moral Sensibility; Leadership Development
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      Margolis, Joshua D. "Delivering Personally on Responsibility." Harvard Business School Module Note 409-093, April 2009. (Revised July 2009.)
      • April 2008
      • Exercise

      Exercise: Customer-Operator Letter Writing

      By: Frances X. Frei
      The exercise involves having students write letters to an organization of their choice describing their operating experience at a detailed level. The companies' responses are paired with the students' letters and the entire collection is made available to the class.... View Details
      Keywords: Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Knowledge Sharing; Knowledge Use and Leverage; Performance Improvement
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      Frei, Frances X. "Exercise: Customer-Operator Letter Writing." Harvard Business School Exercise 608-126, April 2008.
      • April 2008
      • Module Note

      Improvement with Customer-Operators

      By: Frances X. Frei and Dennis Campbell
      Taught as the third module in a Harvard Business School course on Managing Service Operations: Understanding the Customer Operating Role (606-092). Explores how firms can systematically leverage their customer-operators in the organizational improvement process is... View Details
      Keywords: Service Operations; Performance Improvement; Customer Focus and Relationships; Framework; Employees; Business Model; Management Practices and Processes; Organizational Design
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      Frei, Frances X., and Dennis Campbell. "Improvement with Customer-Operators." Harvard Business School Module Note 608-135, April 2008.
      • April 2008
      • Module Note

      Service Design in the Context of Customer-Operators

      By: Frances X. Frei
      Taught as the second module in a Harvard Business School course on Managing Service Operations: Understanding the Customer Operating Role (606-092). Addresses the design and management of service operations with significant customer operating roles. The focus is on... View Details
      Keywords: Customer Satisfaction; Management; Design; Service Operations; Cost
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      Frei, Frances X. "Service Design in the Context of Customer-Operators." Harvard Business School Module Note 608-134, April 2008.
      • March 2008
      • Exercise

      Exercise: Challenging Operational Assumptions

      By: Frances X. Frei
      This exercise provides students with an opportunity to thoroughly test an operating assumption. Students state an assumption as a testable hypothesis, collect and analyze relevant data, and communicate the results. At HBS, it is incorporated in a second-year elective... View Details
      Keywords: Customers; Employees; Knowledge Acquisition; Knowledge Use and Leverage; Service Operations; Performance Improvement
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      Frei, Frances X. "Exercise: Challenging Operational Assumptions." Harvard Business School Exercise 608-128, March 2008.
      • March 2008 (Revised March 2010)
      • Module Note

      Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture

      By: Laura Alfaro
      This module note presents a series of case studies taught in the Harvard Business School course Institutions, Macroeconomics, and the Global Economy (IMaGE). The course addresses the opportunities created by the emergence of a global economy and proposes strategies for... View Details
      Keywords: Risk and Uncertainty; International Finance; Globalized Economies and Regions; Macroeconomics
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      Alfaro, Laura. "Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture." Harvard Business School Module Note 708-041, March 2008. (Revised March 2010.)
      • February 2008
      • Article

      Where Do Transactions Come From? Modularity, Transactions, and the Boundaries of Firms

      By: Carliss Y. Baldwin
      This article constructs a theory of the location of transactions and the boundaries of firms in a productive system. It proposes that systems of production can be viewed as networks, in which tasks-cum-agents are the nodes and transfers—of material, energy and... View Details
      Keywords: Boundaries; Production; Market Transactions; Supply Chain; Management; Cost; Theory; Performance Productivity; Information Management; Complexity
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      Baldwin, Carliss Y. "Where Do Transactions Come From? Modularity, Transactions, and the Boundaries of Firms." Industrial and Corporate Change 17, no. 1 (February 2008): 155–195. (Selected as one of the top twenty articles in the first twenty years of publication, 1992-2011.)
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