Publications

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1979
Chapter

Inflation and Corporate Planning: Analysis and Simulation

By: Marc L Bertoneche, Y. Estrade and A. Theoret

Keywords: Inflation and Deflation; Planning

July 2010
Supplement

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details

Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value

2020
Working Paper

Design and Analysis of Switchback Experiments

By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao

In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details

Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods

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August 2012 (Revised February 2021)
Case

Hub and Spoke, HealthCare Global and Additional Focused Factory Models for Cancer Care

By: Regina E. Herzlinger, Amit Ghorawat, Meera Krishnan and Naiyya Saggi

This case compares and contrasts four different models for delivering cancer care in India and the US. Students are asked to select the best model in its alignment with the Six Forces in those two countries and Africa, to which one of the models is considering... View Details

Keywords: Cancer Care Services; Focused Factories For Cancer Care; Hub And Spoke Cancer Care; Cancer Care In The U.S.; Cancer Care In Africa; Cancer Care In India; Health Care and Treatment; Business Model; Six Sigma; Health Disorders; Health Industry; United States; India; Africa

Fast Answer

Pharmaceuticals: Company Data and Analysis

Where can I find pharmaceutical company financials and analysis? We suggest you begin with: Capital IQ - Data on public and private companies, investment firms, capital transactions, View Details

October 1985
Background Note

Pension Cost Accounting and Analysis

By: David F. Hawkins

Keywords: Cost Accounting

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July 2020 (Revised September 2020)
Case

Cash Flow Statements and Analysis

By: Paul Healy

January 2011 (Revised July 2011)
Background Note

Shareholders' Equity: Accounting and Analysis

By: David F. Hawkins

Technical note covering various aspects of accounting for stockholders' equity. View Details

Keywords: Accounting; Equity; Stocks

May 1985
Background Note

Recognition and Analysis of Income

By: David F. Hawkins

Keywords: Theory

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January 2007
Exercise

Multifactor Models

By: Malcolm P. Baker

Students evaluate the performance of four mutual funds and compute the cost of capital for two companies using fixed benchmarks, the CAPM, and a multifactor model of returns. View Details

Keywords: Cost of Capital; Performance Evaluation; Business Model; Investment Funds; Investment Return; Motivation and Incentives; Markets

Switchback experiments, where a firm sequentially exposes an experimental unit to random treatments, are among the most prevalent designs used in the technology sector, with applications ranging from ride-hailing platforms to online marketplaces. Although... View Details

June 1985 (Revised December 2002)
Background Note

Basic Ratio Analysis and Equity Valuation

By: David F. Hawkins

Describes the use of common financial ratios to analyze a firm's performance and financial condition. Discusses fundamentals of equity valuation. Based on an earlier note by the same author. View Details

Keywords: Valuation; Financial Condition; Equity

June 1998 (Revised March 2017)
Teaching Note

Chemalite, Inc. (B): Cash Flow Analysis

By: Robert Simons and Antonio Davila

Teaching Note for (9-195-130). View Details

Keywords: Execution; Management Control Systems; Cash Flow Analysis; Profit Planning; Strategy

September 2016 (Revised May 2018)
Case

Zurich Insurance: Global Job Structure and Data Analysis

By: Boris Groysberg and Katherine Connolly

Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case “Zurich Insurance: Fostering Key People... View Details

Keywords: Managing Change; Organizational Behavior; Organizational Architecture; Organizational Change and Adaptation; Leadership; Human Capital; Change Management; Organizational Structure; Insurance; Organizational Culture; Globalization; Human Resources; Insurance Industry

July 2010 (Revised January 2017)
Background Note

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)

By: Thomas Steenburgh and Jill Avery

Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset... View Details

Keywords: Customer Lifetime Value; Return On Investment; Customer Acquisition; Customer Retention; Customer Churn; ＂Marketing Analytics＂; Marketing; Customer Relationship Management; Customer Focus and Relationships; Customer Value and Value Chain; Management Analysis, Tools, and Techniques; Marketing Strategy; Measurement and Metrics; Strategic Planning; Value

December 2004 (Revised October 2017)
Background Note

Subscriber Models

By: Mihir Desai, Robin Greenwood, Scott Mayfield and Lucy White

Introduces the subscriber model as an alternative valuation framework for firms whose revenues can be traced to repeated transactions with customers. View Details

Keywords: Valuation; Corporate Finance