Publications

July 1993 (Revised July 1994)
Background Note

Interim Period Reporting and Analysis

By: David F. Hawkins

Keywords: Financial Reporting

June 1985
Background Note

Fixed Asset Accounting and Analysis

By: David F. Hawkins

Keywords: Accounting

May 1985
Background Note

Equity Capital Transactions and Analysis

By: David F. Hawkins

Keywords: Capital; Equity

May 1985
Background Note

Business Segment Disclosure and Analysis

By: David F. Hawkins

Keywords: Corporate Disclosure

June 1985
Background Note

Intangible Asset Accounting and Analysis

By: David F. Hawkins

Keywords: Accounting

March 1985 (Revised July 1986)
Background Note

Foreign Operations Accounting and Analysis

By: David F. Hawkins

Keywords: International Accounting

July 2010
Supplement

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details

Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value

01 Dec 1985
Keynote Speech

Model Management Systems: Proposed Model Representations and Future Designs

By: L. M. Applegate, G. Klein, B. R. Konsynski and J. F. Nunamaker

Keywords: Management Systems

June 1998 (Revised March 2017)
Teaching Note

Chemalite, Inc. (B): Cash Flow Analysis

By: Robert Simons and Antonio Davila

Teaching Note for (9-195-130). View Details

Keywords: Execution; Management Control Systems; Cash Flow Analysis; Profit Planning; Strategy

July 2010 (Revised January 2017)
Background Note

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)

By: Thomas Steenburgh and Jill Avery

Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset... View Details

Keywords: Customer Lifetime Value; Return On Investment; Customer Acquisition; Customer Retention; Customer Churn; ＂Marketing Analytics＂; Marketing; Customer Relationship Management; Customer Focus and Relationships; Customer Value and Value Chain; Management Analysis, Tools, and Techniques; Marketing Strategy; Measurement and Metrics; Strategic Planning; Value

Educators

Switchback experiments, where a firm sequentially exposes an experimental unit to random treatments, are among the most prevalent designs used in the technology sector, with applications ranging from ride-hailing platforms to online marketplaces. Although... View Details

June 1985 (Revised December 2002)
Background Note

Basic Ratio Analysis and Equity Valuation

By: David F. Hawkins

Describes the use of common financial ratios to analyze a firm's performance and financial condition. Discusses fundamentals of equity valuation. Based on an earlier note by the same author. View Details

Keywords: Valuation; Financial Condition; Equity

Educators

1979
Chapter

Inflation and Corporate Planning: Analysis and Simulation

By: Marc L Bertoneche, Y. Estrade and A. Theoret

Keywords: Inflation and Deflation; Planning

2020
Working Paper

Design and Analysis of Switchback Experiments

By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao

In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details

Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods

Read Now

September 2016 (Revised May 2018)
Case

Zurich Insurance: Global Job Structure and Data Analysis

By: Boris Groysberg and Katherine Connolly

Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case “Zurich Insurance: Fostering Key People... View Details

Keywords: Managing Change; Organizational Behavior; Organizational Architecture; Organizational Change and Adaptation; Leadership; Human Capital; Change Management; Organizational Structure; Insurance; Organizational Culture; Globalization; Human Resources; Insurance Industry

Educators

July 1985 (Revised February 1987)
Background Note

Autoregressive Models and Autocorrelated Errors

By: Arthur Schleifer Jr.

January 2007
Exercise

Multifactor Models

By: Malcolm P. Baker

Students evaluate the performance of four mutual funds and compute the cost of capital for two companies using fixed benchmarks, the CAPM, and a multifactor model of returns. View Details

Keywords: Cost of Capital; Performance Evaluation; Business Model; Investment Funds; Investment Return; Motivation and Incentives; Markets