Modeling - Publications - Faculty & Research

June 2001
Background Note

Dot com Business Models

Describes dot com business models. Intended to be used as a handout with a case about dot com companies following case discussion. View Details

Keywords: Business Model; Business or Company Management; Web Sites; Web Services Industry

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25 Apr 2014
News

Through 20 years spent as director of All Souls Soup Kitchen in New York City, Ashley Garrett (MBA 1987) transformed volunteer work into an educational experience for students. At All Souls, a feeding program for some of the city's neediest families, she created a... View Details

Research Summary

Models of optimal experience (flow)

Flow is a state of profound task-absorption, involvement, and intrinsic enjoyment that makes the person feel one with the activity. Csikszentmihalyi's Flow Theory states that flow is more likely to occur in situations in which the person feels that the activity is very... View Details

29 Aug 2013
Working Paper Summaries

X-CAPM: An Extrapolative Capital Asset Pricing Model

Keywords: by Nicholas Barberis, Robin Greenwood, Lawrence Jin & Andrei Shleifer

August 2019
Article

When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation

By: Yicheng Song, Nachiketa Sahoo and Elie Ofek

Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,... View Details

Keywords: Recommender Systems; Personalization; Recommendation Diversity; Variety Seeking; Collaborative Filtering; Consumer Utility Models; Digital Media; Clickstream Analysis; Learning-to-rank; Consumer Behavior; Media; Customization and Personalization; Strategy; Mathematical Methods

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1979
Book

Axiomatic Models of Bargaining

By: A. E. Roth

Keywords: Negotiation

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Article

When Does Familiarity Promote Versus Undermine Interpersonal Attraction? A Proposed Integrative Model from Erstwhile Adversaries

By: Eli J. Finkel, Michael I. Norton, Harry T. Reis, Dan Ariely, Peter A. Caprariello, Paul W. Eastwick, Jenna H. Frost and Michael R. Maniaci

This article began as an adversarial collaboration between two groups of researchers with competing views on a longstanding question: Does familiarity promote or undermine interpersonal attraction? As we explored our respective positions, it became clear that the... View Details

Keywords: Attraction; Relationship Stage Model; Adversarial Collaboration; Familiarity; Marketing

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08 Sep 2016
Working Paper Summaries

A Model of Credit Market Sentiment

Keywords: by Robin Greenwood, Samuel G. Hanson, and Lawrence J. Jin; Financial Services

01 Jul 2021
News

The Circular Business Model

1985
Book

Game-Theoretic Models of Bargaining

By: A. E. Roth

Keywords: Game Theory

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August 2015 (Revised May 2021)
Exercise

Business Models Problem Set

By: Ramana Nanda, William A. Sahlman, Robert White and Hunter Ashmore

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November 2006
Article

Modeling Customer Lifetime Value

By: Sunil Gupta, Dominique Hanssens, Bruce Hardie, Wiliam Kahn, V. Kumar, Nathaniel Lin, Nalini Ravishanker and S. Sriram

Keywords: Customers; Value

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TeachingInterests

Marketing Models Doctoral Seminar

This course is a doctoral level course on Quantitative Marketing. We will cover methodological as well as substantive topics this semester. Methodological topics include: Choice models, Entry and Exit models, Dynamic structural models, Bayesian estimation methods... View Details

Research Summary

Understanding the Limitations of Model Explanations

By: Himabindu Lakkaraju

The goal of this research is to understand how adversaries can exploit various algorithms used for explaining complex machine learning models with an intention to mislead end users. For instance, can adversaries trick these algorithms into masking their racial and... View Details

November 2015 (Revised April 2018)
Case

Flipkart (A): Transitioning to a Marketplace Model

By: Das Narayandas, Sunil Gupta and Rachna Tahilyani

In 2015, Sachin and Binny Bansal, co-founders of India’s largest e-commerce company, are wondering if it is time to move from a hybrid model to a full marketplace. While Amazon runs a hybrid model, Alibaba operates a marketplace. In addition, Flipkart has been losing... View Details

Keywords: Marketplaces; Online Retail; Digital Platforms; Internet and the Web; Business Model; Growth and Development Strategy; Emerging Markets; E-commerce; Retail Industry; India

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13 Sep 2016
News

The Hard Truth About Business Model Innovation

1972
Chapter

Sociotechnical and Cognitive Models

By: Stephen Allen and John J. Gabarro

Keywords: Cognition and Thinking; Mathematical Methods; Society; Technology

Citation

January 1988 (Revised March 1995)
Supplement

Digital Equipment Corp.: The Endpoint Model (C2)

By: David A. Garvin

To follow Digital Equipment Corp.: The Endpoint Model (C1). Students must assess what their next steps would be as plant manager and group manufacturing manager. View Details

Keywords: Factories, Labs, and Plants; Business Model; Business or Company Management; Production; Technology; Technology Industry

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March 2019 (Revised March 2020)
Case

Choosing the Right Esports Business Model

By: David Collis and Alexander MacKay

Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion... View Details