Mobility - Publications - Faculty & Research

10 Oct 2014
News

The Go-To Company in Mobile Advertising

Keywords: Advertising, Public Relations, and Related Services; Professional Services

28 Sep 2015
Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

In many emerging economies, the need to give people in poverty better access to financial services seems obvious. The mobile phone is a perfect vehicle, given their widespread adoption, even among the financially less well off. Designing... View Details

Keywords: by Dina Gerdeman; Financial Services; Telecommunications

18 Oct 2013
News

Google Climbs to Record High as Mobile Ads Dominate

February 2003
Teaching Note

Mobile Energy Services Company (TN)

By: Benjamin C. Esty and Aldo Sesia

Teaching Note for (9-203-061). View Details

Keywords: Energy Industry; Alabama

Citation

Web

Future of Mobility | MBA

Future of Mobility Club Co-Presidents Helen Hong Shiori Okazaki Club CFO Helen Hong Mailing Address Student Clubs of HBS, Inc. - Future of Mobility Harvard Business School 117 Western Ave. Boston, MA 02163 View Details

24 Apr 2014
News

Mobile robots revolutionize order fulfillment

The brainchild of Mick Mountz (MBA 1996), Kiva Systems, with its army of small, battery-powered, orange mobile robots, offers a game-changing approach to the way e-commerce retailers such as The Gap, Staples, Saks 5th Avenue, Crate and... View Details

02 Feb 2015
Working Paper Summaries

Mobile Money: The Effect of Service Quality and Competition on Demand

Keywords: by Karthik Balasubramanian & David F. Drake; Banking

August 2021
Article

Voter Mobilization and Trust in Electoral Institutions: Evidence from Kenya

By: Benjamin Marx, Vincent Pons and Tavneet Suri

Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text messages intended to mobilize voters boosted participation but also decreased trust in electoral... View Details

Keywords: Political Participation; Electoral Institutions; Field Experiment; Voting; Political Elections; Behavior; Trust

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June 2011 (Revised June 2012)
Case

Sephora Direct: Investing in Social Media, Video, and Mobile

By: Elie Ofek and Alison Berkley Wagonfeld

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting

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February 1980 (Revised October 1984)
Case

Mobil Oil and Advocacy Advertising

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February 2025
Supplement

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell

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August 2023 (Revised April 2024)
Case

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details

Keywords: Business Model; Business Startups; Growth and Development Strategy; Business Strategy; Bicycle Industry; Africa; Kenya

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