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All HBS Web
(947)
- People (1)
- News (164)
- Research (606)
- Events (1)
- Multimedia (1)
- Faculty Publications (293)
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- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
valuable and transformative." Also last September, Acxiom unveiled its beta Audience Operating System, which allows marketers to connect traditionally disconnected data across all channels — online, offline, and View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
into one of the world's largest advertising and marketing services organizations. With revenues of around $12 billion, it comprises some of the most famous firms in advertising, marketing, and public relations. He is now positioning WPP...
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- 01 Jun 2015
- News
Ask the Expert: The Kids Are All Right
great products, great narratives, wherever they come from—new or old, big or small, corporate or homegrown. This openness of the millennials is having enormous impact, creating opportunities for startups, insurgents, and existing players to battle for View Details
- 01 Dec 2022
- News
Program Catalyzes New Streams of Research
HBS established the Institute for the Study of Business in Global Society (BiGS) to serve as a research-based platform that brings together a community of scholars, students, alumni, and other practitioners to find solutions to some of society’s biggest challenges. A...
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Jennifer Gillespie
- 01 Jan 2012
- News
Andrew H. Tisch, MBA 1977
Co-Chairman, Loews Corporation Download Tisch profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Asbury Park, New Jersey 1971 Earns BS, Hotel Administration, Cornell University 1971 Joins Loews as Marketing...
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- 01 Sep 2020
- News
Alumni and Faculty Books for September 2020
are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, crafting a...
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- 18 Apr 2022
- News
Home Grown
kind of scaling itself up and mobile internet coming to the foray, developing countries will actually kind of rise because you know, now every consumer would have a computing device in their hands. And if that were to be true, then View Details
- 01 Oct 1997
- News
Meeting the Challenges of Third-World Development
to any business school grad: setting up accounting systems, developing marketing strategies, monitoring performance, analyzing competition, creating business plans and feasibility studies, pricing, developing and evaluating project...
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- 01 Mar 2008
- News
Where Have All the Leaders Gone?
skill of microtargeting — identifying small, intense subgroups and communicating with them about their individual needs and wants — has never been more critical in marketing or in political campaigns. The one-size-fits-all approach to the...
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Government
- 21 Nov 2013
- News
Case Study: BlackBerry and Thorsten Heins
which was facing numerous challenges: a rapidly decreasing market share, falling revenues, and cratering investor faith. Heins went about cutting costs—including the layoff of more than 5,000 workers in May 2012—scrapped plans to make the...
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- 01 Dec 2000
- News
Books
mobilizing change through strong leadership. The Strategy-Focused Organization also introduces a new framework called the strategy map. By analyzing hundreds of scorecards over the last decade, Kaplan and Norton have mapped the patterns...
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- 01 Sep 2015
- News
The Business of Love
companies and, well, straight men. In the offices of a Cambridge software firm, the Deckingers are discussing their vision for Jess, Meet Ken with a team of mobile app designers. Their target audience is single, heterosexual women, ages...
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April White
- 19 Sep 2012
- News
On a Sound Track
ANDRUS: Unemployed at graduation, an unlikely and inspiring odyssey takes him from his parents’ basement to the corner office of a company on the cutting edge. Photos by August Miller HBS Alumni of a certain vintage might recall a BusinessWeek article from a decade ago...
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- 01 Jun 2006
- News
India Arrives
world’s fastest-growing free market democracy” read posters and banners all around the Swiss resort, while Indian success stories such as Infosys Technologies were the talk of movers and shakers at swank soirees. The spotlight continued...
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Julia Hanna
- 01 Oct 2000
- News
The Entrepreneurial Venture
entrepreneurial activity, which drew people away from large companies and encouraged them to take risks. Bill Sahlman: Also, when we graduated from HBS, the economy was in recession, inflation and interest rates were high, productivity growth was low, and the stock...
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- 01 Dec 2012
- News
Rival Visions
in European financial markets of any country in the world. Hamilton endured enormous personal abuse during these years, but he also had the satisfaction of seeing most of "my commercial system" put into place. What Hamilton's policies had...
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- 01 Dec 2020
- News
New News
because they’re so committed to what they’ve already built their base on. BA: Snigdha, who is your primary audience? And what is the gap you’re trying to fill with the Juggernaut? SS: Our primary market is people of South Asian descent...
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- 28 May 2019
- News
A More Perfect Union
engage in politics in a way that isn’t just about money. For us, the strength of a membership organization is that we’re a collective. We’re able to engage and mobilize resources and do all kinds of things at a scale that’s far greater...
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- 04 Nov 2020
- News
The Long View: Persevering Through Past Crises
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “We are only as good as our experiences. I think of every setback as an experience to make me stronger, more marketable and a better executive or entrepreneur. While I...
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- 11 Sep 2018
- News
Bringing Government Up to Code
user journey. Luna: What was the CalFresh application process like when you guys first started working on it, and what is it like now? Ingersoll: The California application process is a 45-minute application that doesn't work on mobile...
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