Mobile App - Publications - Faculty & Research

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

solution was to track audiences, use information about their browsing choices, and infer their interests. But tracking was challenged by privacy policies, as Google proposed restriction on the use of cookies, and Apple limited tracking by third parties on its View Details

Keywords: by John Deighton and Leora Kornfeld

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

delivery and pickup options and provide incentives to customers to reward them using these options. Dunkin’ provides extra loyalty points to customers who pre-order on mobile apps. HBO made numerous shows available for free on its View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

30 May 2024
Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

registered nurses. The statistical evidence suggests that medical teams tended to prioritize messages from white patients, says Ariel Stern, a visiting professor at Harvard Business School and one of the study’s authors. As mobile... View Details

Keywords: by Ben Rand; Health

21 Oct 2015
Research & Ideas

How to Predict if a New Business Idea is Any Good

In 2008, entrepreneur Brian Chesky and his two San Francisco roommates made the rounds of Silicon Valley VC firms with what they thought was a great idea: a website and mobile app that would allow homeowners... View Details

Keywords: by Michael Blanding; Accommodations; Financial Services

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

announcement at the Google I/O conference in front of seven thousand attendees, with more than one million people viewing on live streaming. Google’s strategic focus, Pichai said, was shifting from mobile to “AI first.” The announcement... View Details

Keywords: by Dina Gerdeman

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

should support their teammates in their personal development, no matter who they are or what their background. The Boston-based women’s technology company Ovia Health is the leading digital health platform in the United States for women and families, with some fourteen... View Details

Keywords: by Ranjay Gulati

18 Feb 2019
Book

What’s Really Disrupting Business? It’s Not Technology

example, homeowners traditionally hire housekeepers, gardeners, and others to help with common household chores. TaskRabbit, the digital equivalent, lets you hire people, but do so over the web. Likewise, the startup company Washio created a View Details

Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail

26 Jul 2016
Research & Ideas

Where will Pokémon Go with Your Personal Information?

Instead of taking big screens across the country by storm, this summer’s blockbuster has people glued to much smaller ones. Launched at the beginning of July by San Francisco-based software development company Niantic, Inc., Pokémon Go has quickly become one of the... View Details

Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

solutions such as the construction of mobile COVID test units with medical teams, which have so far tested over 60,000 people. The design was donated to 10 hospitals and is now also available for free online. Case 2: Leverage and protect... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

09 Dec 2015
Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

run on Microsoft’s Windows platform, was the dominant web browser in the 1990s until squashed by Microsoft’s own Internet Explorer. In February 2015 there was the launch of Meerkat, an app that lets users broadcast live streaming video... View Details

Keywords: by Carmen Nobel; Retail; Technology; Web Services

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

including Microsoft, Google, and Yahoo!, saw slower job growth than did smaller entrepreneurial ventures. Sole proprietors and super-small firms enjoyed some of the biggest employment gains: For example, as many as 35,000 full-time equivalent jobs were created around... View Details

Keywords: by Dina Gerdeman; Publishing

31 Oct 2017
First Look

New Research and Ideas, October 31, 2017

Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53418 Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market By: Wen, Wen, and Feng Zhu... View Details

Keywords: by Sean Silverthorne

25 May 2016
Research & Ideas

How Consumers and Businesses are Reshaping Public Health

savings. In the area of prevention, the spread of ever-cheaper mobile smart phones enables citizens in remote rural areas to receive online medical consultations, treatment suggestions, and prescriptions. Readings on diagnostic machines... View Details

Keywords: by John A. Quelch; Health

25 Feb 2013
Research & Ideas

Lean Strategy Not Just for Start-Ups

upgrades, forming hypotheses and conducting experiments with each new version along the way. Intuit adopted such a strategy when developing Fasal, a mobile platform that delivers agricultural market price information to farmers in India.... View Details

Keywords: by Carmen Nobel; Financial Services

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

Assistance Program (SNAP), commonly known as food stamps. They first designed a mobile site called Easy Food Stamps that streamlined SNAP enrollment, then developed the Fresh EBT app that allowed users to... View Details

Keywords: Carmen Nobel

25 Apr 2019
Research & Ideas

Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People

they already knew from a roster of names and photos. Researchers randomly assigned participants to teams and work stations in a large open space and challenged them to create a mobile app for the Indian... View Details

Keywords: by Danielle Kost

19 Mar 2013
First Look

First Look: March 19

Technology Development (B) Kerr, William R., and Alexis BrownellHarvard Business School Case 813-123 Brent Grinna has one customer signed up for his alumni-networking mobile app and is now trying to choose... View Details

Keywords: Sean Silverthorne

07 Feb 2017
First Look

First Look at New Research: February 7

Organization Science Innovation Outcomes in a Distributed Organization: Intra-Firm Mobility and Access to Resources By: Choudhury, Prithwiraj Abstract—Prior research has established a relation between intra-firm View Details