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  • February 1980 (Revised October 1984)
  • Case

Mobil Oil and Advocacy Advertising

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Raymond, Thomas J., and Judith B. Esterquest. "Mobil Oil and Advocacy Advertising." Harvard Business School Case 380-149, February 1980. (Revised October 1984.)
  • February 2025
  • Supplement

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
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Casadesus-Masanell, Ramon, Gamze Yucaoglu, and Jordan Mitchell. "eBee: Affordable Mobility for Africa." Harvard Business School PowerPoint Supplement 725-431, February 2025.
  • August 2023 (Revised April 2024)
  • Case

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
Keywords: Business Model; Business Startups; Growth and Development Strategy; Business Strategy; Bicycle Industry; Africa; Kenya
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Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "eBee: Affordable Mobility for Africa." Harvard Business School Case 724-360, August 2023. (Revised April 2024.)
  • December 2019 (Revised January 2022)
  • Supplement

Othellonia: Growing a Mobile Game

By: Eva Ascarza, Tomomichi Amano and Sunil Gupta
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Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Spreadsheet Supplement 520-710, December 2019. (Revised January 2022.)
  • 2000
  • Chapter

Strategies of Consumer Group Mobilization

By: Gunnar Trumbull
Keywords: Customer Relationship Management; Consumer Behavior; Marketing Strategy; Groups and Teams
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Trumbull, Gunnar. "Strategies of Consumer Group Mobilization." In Material Politics: The State and Consumer Society, edited by Martin Daunton and Matthew Hilton. Oxford: Berg, 2000.
  • June 2011 (Revised June 2012)
  • Case

Sephora Direct: Investing in Social Media, Video, and Mobile

By: Elie Ofek and Alison Berkley Wagonfeld
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting
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Ofek, Elie, and Alison Berkley Wagonfeld. "Sephora Direct: Investing in Social Media, Video, and Mobile." Harvard Business School Case 511-137, June 2011. (Revised June 2012.)
  • 2017
  • Working Paper

Inventory Management for Mobile Money Agents in the Developing World

By: Karthik Balasubramanian, David F. Drake and Douglas Fearing
Mobile money systems, platforms built and managed by mobile network operators to allow money to be stored as digital currency, have burgeoned in the developing world as a mechanism to transfer money electronically. Mobile money agents exchange cash for electronic value... View Details
Keywords: Currency; Mobile Technology; Market Platforms; Developing Countries and Economies
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Balasubramanian, Karthik, David F. Drake, and Douglas Fearing. "Inventory Management for Mobile Money Agents in the Developing World." Harvard Business School Working Paper, No. 17-109, June 2017. (Presented at INFORMS 2015 and POMS 2016. Finalist and first runner up, Production and Operations Management College of Sustainable Operations Best Student Paper Award.)
  • 15 May 2015
  • Working Paper Summaries

Mobile Money Services-Design and Development for Financial Inclusion

Keywords: by Rajiv Lal & Ishan Sachdev; Banking
  • March 2016 (Revised April 2017)
  • Teaching Note

Bridj and the Business of Urban Mobility (A): Introducing a New Model

By: Rosabeth Moss Kanter and Jonathan Cohen
This note is for the purpose of aiding classroom instructors in the use of the Harvard Business School case "Bridj and the Business of Urban Mobility: Introducing a New Model." Instructors may use it to help students understand the challenges that come with disrupting... View Details
Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Business Startups; Transportation; Business and Government Relations; Transportation Industry; United States
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Kanter, Rosabeth Moss, and Jonathan Cohen. "Bridj and the Business of Urban Mobility (A): Introducing a New Model." Harvard Business School Teaching Note 316-155, March 2016. (Revised April 2017.)
  • August 2015 (Revised February 2017)
  • Case

Bridj and the Business of Urban Mobility (A): Developing a New Model

By: Rosabeth Moss Kanter and Daniel Fox
Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and... View Details
Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Transportation; Business Startups; Management; Business and Government Relations; Transportation Industry; Boston; District of Columbia
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Kanter, Rosabeth Moss, and Daniel Fox. "Bridj and the Business of Urban Mobility (A): Developing a New Model." Harvard Business School Case 316-025, August 2015. (Revised February 2017.)
  • Forthcoming
  • Article

Asymmetric Mass Mobilization and the Vincibility of Democracy in Hungary

By: Laura Jakli, Béla Greskovits and Jason Wittenberg
Using an original dataset of partisan protest events in Hungary (n = 4836) spanning 1989 to 2011, we argue that left-liberal parties’ neglect in cultivating civil society during the post-communist period had deleterious downstream effects on Hungarian liberal... View Details
Keywords: Voting; Political Elections; Civil Society or Community; Government Administration; Hungary
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Jakli, Laura, Béla Greskovits, and Jason Wittenberg. "Asymmetric Mass Mobilization and the Vincibility of Democracy in Hungary." Comparative Political Studies (forthcoming). (Pre-published online January 10, 2025.)
  • March 2022
  • Teaching Note

Telepass: From Tolling to Mobility Platform

By: Chiara Farronato
Teaching Note for HBS Case Nos. 622-011 and 622-050. View Details
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Farronato, Chiara. "Telepass: From Tolling to Mobility Platform." Harvard Business School Teaching Note 622-089, March 2022.
  • March 2020 (Revised July 2020)
  • Supplement

LULA: Transforming Transport and Mobility (C)

By: Siko Sikochi and Hayley (Le) Ma
Supplements the (A) case. View Details
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Sikochi, Siko, and Hayley (Le) Ma. "LULA: Transforming Transport and Mobility (C)." Harvard Business School Supplement 120-092, March 2020. (Revised July 2020.)
  • September 1996 (Revised May 1997)
  • Case

Mobil USM&R (C): Lubricants Business Unit

By: Robert S. Kaplan
The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an... View Details
Keywords: Balanced Scorecard; Employees; Customization and Personalization; Performance Evaluation; Measurement and Metrics; Management Teams; Projects; Energy Industry; Mining Industry; United States
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Kaplan, Robert S. "Mobil USM&R (C): Lubricants Business Unit." Harvard Business School Case 197-027, September 1996. (Revised May 1997.)
  • May 1993
  • Teaching Note

American Mobile Satellite Corp., Teaching Note

By: Frank V. Cespedes
Teaching Note for (9-593-038). View Details
Keywords: Communications Industry; Information Technology Industry; United States
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Cespedes, Frank V. "American Mobile Satellite Corp., Teaching Note." Harvard Business School Teaching Note 593-116, May 1993.
  • June 1989
  • Case

Nokia-Mobira Oy: Mobile Telecommunications in Europe

By: John A. Quelch
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Quelch, John A. "Nokia-Mobira Oy: Mobile Telecommunications in Europe." Harvard Business School Case 589-112, June 1989.
  • May 2017 (Revised June 2017)
  • Teaching Note

Solvay Group: International Mobility and Managing Expatriates

By: Boris Groysberg, Nitin Nohria, Robin Abrahams and Kerry Herman
Teaching Note for HBS No. 409-079 View Details
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Groysberg, Boris, Nitin Nohria, Robin Abrahams, and Kerry Herman. "Solvay Group: International Mobility and Managing Expatriates." Harvard Business School Teaching Note 417-088, May 2017. (Revised June 2017.)
  • September 2021 (Revised March 2024)
  • Case

Bühler: Mobilizing Industry around a Common Purpose

By: Ranjay Gulati, Franz Wohlgezogen and Malini Sen
Bühler Group, a Swiss multinational processing technology provider, started by selling machines for processing grains and later transitioned into selling food processing solutions. A family-owned business in the fifth generation, Bühler’s high-end milling, grinding,... View Details
Keywords: Family Business; Customer Focus and Relationships; Machinery and Machining; Corporate Social Responsibility and Impact; Mission and Purpose; Innovation Leadership; Switzerland
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Gulati, Ranjay, Franz Wohlgezogen, and Malini Sen. "Bühler: Mobilizing Industry around a Common Purpose." Harvard Business School Case 822-001, September 2021. (Revised March 2024.)
  • June 2013
  • Supplement

Mobilizing an Online Business — slide supplement

By: Benjamin Edelman
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Edelman, Benjamin. "Mobilizing an Online Business — slide supplement." Harvard Business School PowerPoint Supplement 913-702, June 2013.
  • October 1973
  • Background Note

Note on the Mobile Home Industry

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Rosenblum, John W. "Note on the Mobile Home Industry." Harvard Business School Background Note 374-066, October 1973.
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