Publications

Item

Statement of Purpose

The statement of purpose allows applicants to articulate their academic goals, research interests, and motivation for pursuing a PhD. Watch this video to learn more about the difference between your... View Details

07 Sep 2021
News

Funding His Purpose

nonprofit organization mobilized nine times more capital than in 2019 (reaching $36.2 million accumulated) and doubled the size of its workforce. In 2021, it is poised to grow its impact and staff even more.... View Details

06 Nov 2019
News

Purposeful Leadership - Hubert Joly (H.81)

June 2006 (Revised January 2007)
Case

Dana Hall: Funding a Mission (A)

By: F. Warren McFarlan, Herman B. Leonard and Melissa Tritter

Dana Hall is a private all-girls school in New England facing a crisis in its mission. As social norms shift away from single-sex education, the school's enrollment is falling and deficits are becoming the norm. At the same time, the modern vision for girls' education... View Details

Keywords: Crisis Management; Financing and Loans; Nonprofit Organizations; Mission and Purpose; Strategic Planning; Education Industry; England

Educators

May 1992 (Revised May 1993)
Case

World Bank: Mission Uncertain

By: George C. Lodge

Keywords: Banks and Banking; Mission and Purpose; Business and Government Relations

June 2023
Article

Can Purpose Foster Stakeholder Trust in Corporations

By: Ranjay Gulati and Franz Wohlgezogen

As part of institutional changes toward more responsible capitalism, firms increasingly articulate a purpose beyond simply profit as a central tenet of their governance. Management scholarship has noted the potential advantages of such purpose-focus for stakeholder... View Details

Keywords: Stakeholder Management; Moral Identity; Mission and Purpose; Trust; Corporate Governance; Business and Stakeholder Relations

22 Mar 2021
News

Searching for Purpose

November 15, 2021
Article

Putting Your Corporate Purpose to Work

By: Hubert Joly

Making a company purpose come to life is an arduous journey that requires a multi-pronged and sustained approach. Yet as hard as it is, the journey is well worth it and will yield positive transformation not only for the company, but also for the people who work there.... View Details

Keywords: Organizations; Mission and Purpose; Corporate Strategy; Management Practices and Processes; Organizational Culture; Business and Stakeholder Relations

Register to Read

27 Mar 2023
News

Striking the Balance Between Profits and Purpose

22 Mar 2022
News

André Pratte: Walt Disney and the importance of corporate purpose

March 2009
Teaching Note

Public Purpose and Private Property (TN) (A) and (B)

By: Laura Alfaro and Lakshmi Iyer

Teaching Note for [709027] and [709029]. View Details

Keywords: Property; Government and Politics

22 Dec 2020
Cold Call Podcast

Dove: Maintaining a Brand with Purpose

2005
Other Unpublished Work

Accountability Myopia Can Impede NGO Learning and Mission

By: Alnoor Ebrahim

Keywords: Non-Governmental Organizations; Governance; Mission and Purpose; Learning

08 Feb 2022
News

Deep Purpose with Ranjay Gulati

May 2014
Article

From Purpose to Impact: Figure Out Your Passion and Put It to Work

By: Nick Craig and Scott Snook

We offer opinions on leadership. A need is seen for executives to have a strong belief in the purpose of their lives as individuals and within an organization to be effective leaders and to accomplish their personal goals. Executives are urged to examine their lives to... View Details

Keywords: Leadership

Keywords: awards; Computer Systems Design and Related Services; Computer Systems Design and Related Services; Computer Systems Design and Related Services; Computer Systems Design and Related Services; Computer Systems Design and Related Services

Read Now

01 Sep 2013
News

Passion & Purpose

photography by Susan Young See full profiles and more photographs here. In August, five HBS alumni returned to campus to accept the School's highest honor. This year's award recipients have contributed significantly to their companies... View Details

September 2019 (Revised June 2021)
Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda

Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details

Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation

Educators