Publications

25 Jun 2013
News

A Common Purpose

For MBA 2007 Section E Cochairs Kara Medoff Barnett and Amy Belkin, their 5th Reunion was an opportunity to temper grief with renewed connections. In the fall of 2011, sectionmate Haydar Shaydullin was struck View Details

21 Jun 2020
News

Leading with purpose and humanity: A conversation with Hubert Joly

May 2009 (Revised November 2009)
Case

Ralph Nader: When Purpose and Legacy Collide

By: Nitin Nohria and Umaimah Mendhro

This case tells the story of Ralph Nader's leadership, from his success as a crusader for consumer interests and active public participation in the political process to his controversial campaigns for the U.S. presidency. View Details

Keywords: Values and Beliefs; Government and Politics; Leadership; Personal Development and Career; Reputation; Public Opinion; Public Administration Industry

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January 2022 (Revised August 2022)
Case

Jackie Robinson: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Jackie Robinson from the poor streets of Pasadena, California to one of the most famous people in America after he overturned the color barrier in baseball. The case describes how as a youth he excelled at basketball, football, baseball,... View Details

Keywords: Diversity; Power And Influence; Personal Characteristics; Values And Beliefs; Mission And Purpose; Sports; Entrepreneurship; Leadership; Leading Change; Personal Development and Career; United States

July 1983
Background Note

Written Interview: The Purpose and General Plan

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15 Apr 2022
News

Funding His Purpose

to increased need and companies were eager to contribute to the effort, SITAWI’s nonprofit organization mobilized nine times as much capital as it had the previous year and doubled the size of its workforce.... View Details

April 2021 (Revised December 2023)
Case

The Mahindra Group: Leading with Purpose

By: Ranjay Gulati and Rachna Tahilyani

India headquartered Mahindra Group is a multibillion-dollar federation of companies operating across the globe. It is ahead of its time in articulating its purpose and mapping its values, something it had first done at inception and then refreshed yet again as ‘Rise’... View Details

Keywords: Mission and Purpose; Organizational Culture; Change Management; Communication Strategy; Family Ownership; Corporate Social Responsibility and Impact; Revenue; Auto Industry; Financial Services Industry; Manufacturing Industry; Technology Industry; Asia; India; Mumbai; South Korea; Italy; United States

06 Nov 2019
News

Purposeful Leadership - Hubert Joly (H.81)

June 2006 (Revised January 2007)
Case

Dana Hall: Funding a Mission (A)

By: F. Warren McFarlan, Herman B. Leonard and Melissa Tritter

Dana Hall is a private all-girls school in New England facing a crisis in its mission. As social norms shift away from single-sex education, the school's enrollment is falling and deficits are becoming the norm. At the same time, the modern vision for girls' education... View Details

Keywords: Crisis Management; Financing and Loans; Nonprofit Organizations; Mission and Purpose; Strategic Planning; Education Industry; England

22 Mar 2022
News

André Pratte: Walt Disney and the importance of corporate purpose

22 Mar 2021
News

Searching for Purpose

August 2022
Case

In-Q-Tel: Innovation On A Mission

By: Joshua Lev Krieger and Josh Lerner

In 2022, the leaders of In-Q-Tel (IQT) considered what was next for the unique mission-driven organization. Since 1999, IQT had one mission: to be the most sophisticated source of strategic technical knowledge and capabilities to the U.S. government and its allies. IQT... View Details

Keywords: Mission and Purpose; National Security; Technological Innovation; Research; Geopolitical Units; Risk Management; Recruitment; Growth and Development Strategy; Venture Capital; Knowledge Management; Information Industry; Banking Industry

01 Dec 2007
News

Man on a Mission

Girand Courtesy Jim Girand Jim Girand (MBA ’61), who’s been a high-tech entrepreneur since the 1960s, is also a veteran duathlete and former age-group national champion who hasn’t let a bout with prostate cancer slow him down. Indeed,... View Details

Keywords: Health, Social Assistance

March 2009
Teaching Note

Public Purpose and Private Property (TN) (A) and (B)

By: Laura Alfaro and Lakshmi Iyer

Teaching Note for [709027] and [709029]. View Details

Keywords: Property; Government and Politics

01 Mar 2004
Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

In a recent case study, professor Alan MacCormack and research associate Jay Wynn swung for the moon—Mars, actually. After two high-profile missions to Mars failed in 2000, MacCormack wanted to understand... View Details

Keywords: by Sean Silverthorne

01 Dec 2006
News

Man with a Mission

he hired him to head OU’s leadership programs and to work with its International Programs Center and other campus initiatives as an inspirational role model for students. And... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

November 15, 2021
Article

Putting Your Corporate Purpose to Work

By: Hubert Joly

Making a company purpose come to life is an arduous journey that requires a multi-pronged and sustained approach. Yet as hard as it is, the journey is well worth it and will yield positive transformation not only for the company, but also for the people who work there.... View Details

Keywords: Organizations; Mission and Purpose; Corporate Strategy; Management Practices and Processes; Organizational Culture; Business and Stakeholder Relations