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Publications

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  • All HBS Web  (181)
    • News  (93)
    • Research  (82)
    • Multimedia  (5)
  • Faculty Publications  (34)

Show Results For

  • All HBS Web  (181)
    • News  (93)
    • Research  (82)
    • Multimedia  (5)
  • Faculty Publications  (34)
← Page 6 of 181 Results →
  • 01 Oct 2000
  • News

New and Improved

Even though the Class of 1975 was trained at HBS to look to the long term, the millennial year 2000 must have seemed light-years distant when that youthful, eager group set forth from Soldiers Field to conquer the world. Twenty-five years... View Details
  • 06 Oct 2011
  • What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

Summing Up Should "Moneyball Analytics" Play a Greater Role in Preparation for Management? There was general agreement among respondents to this month's column that we will see a growing emphasis on analytics among managers as View Details
Keywords: by James Heskett
  • 13 May 2013
  • Blog Post

Final presentations and final farewells

answer the question: How does Sephora really win the love and wallets of women of color and of Millennials and Gen Z girls? Collectively, we interviewed dozens of people at Sephora, across all functions from operations and logistics to... View Details
  • 01 Mar 2017
  • News

Bringing Out the Best

need to be able to bring out the best in them.” As an example, Curry cites working with millennials in her role as president of National Office Services for Colliers International, the world’s third-largest publicly traded real estate... View Details
  • 27 Mar 2019
  • News

Sharing the Road

impact on various aspects of the way economies are developed as we go forward. The number of cars that can be shared on a car-sharing network, and the number of people it can impact, really reduces the overall burden of vehicles on the roads. “If we are able to tap... View Details
  • 01 Sep 2015
  • News

In My Humble Opinion: Keith Clinkscales (MBA 1990)

issues affecting the American experience,” says Clinkscales, who also worked as SVP of content development at ESPN before being tapped for his current post: CEO of Revolt TV. Launched in October 2013 by rapper, producer, and entrepreneur Sean “Diddy” Combs, the network... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 20 Apr 2021
  • News

Get Ready for the Relationship Renaissance

sooner rather than later,” McLeod says in a recent article in The Telegraph. All of which amounts to good news for Hinge, “a dating app expressly built to spark serious relationships. Founded by McLeod in 2012 and most popular among View Details
Keywords: Private Households; Personal Services
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

Facebook ads to sales and account management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817056-PDF-ENG Harvard Business School Case 416-020 Macy's Reinvents Its Millennial Business Molly Langenstein, Macy’s executive... View Details
Keywords: Carmen Nobel
  • 23 Oct 2019
  • News

Understanding Business Firsthand in South Korea

Town, and Helsinki. Mike Lim (MBA 2020), one of the students on the Choco Pie team, says, “Our assignment was to determine how to target millennial women with the new product . . . driving sales at their specialty kiosks and shops.” The... View Details
Keywords: Global Understanding; Internationalization; Educational Innovation
  • 01 Sep 2017
  • News

3-Minute Briefing: Jeetendr Sehdev (MBA 2004)

customers, messages, and value propositions. Labels are being thrown up in the air—so-called difficult people like Steve Jobs and Elon Musk are adored and idolized as successful leaders. Millennials and Generation Z are the most... View Details
Keywords: Julia Hanna; News, Library, Internet, and Other Services; Information
  • 01 Mar 2015
  • News

We Have Liftoff

(MBA 2014) Describe your company in fewer than 140 characters: LifeGuides.me helps millennials navigate their careers through free online guides, and allows companies a new way to engage job candidates. Life at the Launch Lab in one word:... View Details
Keywords: Dan Morrell; Rental and Leasing Services; Real Estate
  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

https://cb.hbsp.harvard.edu/cbmp/product/718039 Harvard Business School Case 517-064 Note on the Impact of Millennials on the Food System In 2016, the millennial generation (those age 19 to 35 in 2016), the... View Details
Keywords: Sean Silverthorne
  • 05 Jul 2006
  • First Look

First Look: July 5, 2006

of that potential, however, McMillan would have to work with Prince to craft and execute a carefully developed plan to market and distribute the album. Purchase this case:http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=805084 View Details
Keywords: Sean Silverthorne
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

effective, and efficient way? Q: For decades, Baby Boomers have driven the economy. Now, as you point out, Millennials are climbing into the driver's seat. From the retailers' perspective, how does this change the market? Alvarez: As... View Details
Keywords: by Sean Silverthorne; Retail
  • Profile

Fangfang Wang

festival” to inspire consumer interest. Using private sector techniques to reach public sector goals Earlier in her career, when Fangfang had served as an assistant to the United Nation’s Development Program, she realized that the U.N.’s View Details
Keywords: Nonprofit/Government/Education; CPG
  • 28 May 2019
  • News

Case Study: Building the Base

initial step in his quest to help readers—particularly millennials and Gen Zers—better understand how the news is spun. The company’s launch product is a free daily newsletter that aggregates headlines from both the left and the right,... View Details
Keywords: Jen McFarland Flint; News, Library, Internet, and Other Services; Information
  • Web

Diversity & Entrepreneurship: Race & Gender Gaps Persist - Race, Gender & Equity

differences when it comes to funding, which are detailed below. Older alumni are more likely than younger alumni to be entrepreneurs: Baby Boomers account for 28% of all working alumni but make up 35% of tech founders, while Millennials... View Details
  • 04 Sep 2019
  • News

Ask the Expert: Bounce Back

Millennials are actually the most likely to subscribe, but even 46 percent of Baby Boomers subscribe to newsletters. It’s the primary channel that people want to use for communication from brands. And because email is tied to a specific... View Details
Keywords: Jen McFarland Flint
  • 13 Dec 2018
  • Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

have to jump to a new job right away. I decided this was the opportunity to go all in on food." Finding the right recipe for success In 2016, Cynthia founded Confetti Kitchen, an online media company focused on millennials and... View Details
  • 01 Jun 2015
  • News

Screen Grab

play out, consumers, as usual, are doing their own thing. According to an October 2014 comScore survey, 24 percent of millennials do not subscribe to a pay-TV package at all (13 percent were cord-cutters, 11 percent were “cord-nevers”);... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
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