Merchants - Publications - Faculty & Research

10 Dec 2013
First Look

First Look: December 10

affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire specialist outside advisors to set and enforce policies for affiliates, while other... View Details

Keywords: Sean Silverthorne

2003
Casebook

Accounting: Text and Cases

By: Robert N. Anthony, David Hawkins and Kenneth Merchant

Keywords: Accounting; Cases

Citation

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01 Nov 2011
First Look

First Look: Nov. 1

merchants that are patient or relatively unknown and for merchants with low marginal costs. Extensions to our model accommodate the possibilities of multiple voucher purchases and View Details

Keywords: Sean Silverthorne

15 Oct 2014
Research & Ideas

Apple Pay’s Technology Adoption Problem

when several other similar services with big name sponsors such as Google have failed to gain much traction? Apple has a chicken-and-egg game to solve. Consumers won't use the service unless it's in use at a compelling number of stores. But View Details

Keywords: by Dina Gerdeman; Technology; Retail

09 Feb 2012
Sharpening Your Skills

Sharpening Your Skills: Online Marketing

ever-improving technology, customer loyalty programs are proving extremely popular among retailers—but merchants are not getting all they should out of them. The reason? Professor José Alvarez says retailers need to see customers as... View Details

Keywords: Re: Multiple Faculty; Technology

29 Mar 2016
First Look

March 29, 2016

and chain merchants have more bargaining power than smaller and independent merchants. The difference in bargaining power between different types of merchants, interestingly, is more substantial on LivingSocial than on Groupon. Therefore,... View Details

Keywords: Sean Silverthorne

08 Apr 2014
First Look

First Look: April 8

http://ssrn.com/abstract=2414478 Information and Incentives in Online Affiliate Marketing By: Edelman, Benjamin G., and Wesley Brandi Abstract—We examine online affiliate marketing programs in which merchants oversee thousands of... View Details

Keywords: Sean Silverthorne

Article

Four Options for Measuring Value Creation

By: K. Merchant and Tatiana Sandino

Citation

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03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

If the user makes a purchase, the affiliate is credited. Loyalty programs: Code inserted surreptitiously on a computer sends the user through an affiliate link when the user attempts to visit a merchant directly. Best case, the user... View Details

Keywords: by Kim Girard; Advertising; Publishing

1986
Article

Research and Control in Complex Organizations: An Overview

By: R. Simons and Kenneth A. Merchant

Keywords: Research; Organizations; Information

Citation

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14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

accessible and useful to you,'" he said. Like Yahoo, Google also recently launched a desktop search product. Mark Kroese, general manager of information services and Merchant platform product marketing at MSN, said it is clear that... View Details

Keywords: by Julie Jette

02 Feb 2010
First Look

First Look: Feb. 2

yours to provide unique customer solutions. Purchase this book: http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=1721-HBK-ENG&conversationId=355532&E=3159 Merchants to Multinationals Author:Geoffrey Jones Publication:Tokyo:... View Details

Keywords: Martha Lagace

18 Mar 2008
First Look

First Look: March 18, 2008

Those selecting earlier settlement options pay higher fees and interest, therefore revealing the level of credit constraints or impatience. We find that more credit constrained or impatient individuals spend their monies more quickly. The mix of cash and View Details

Keywords: Martha Lagace

March 1998
Teaching Note

Roy Rogers Restaurants TN

By: Krishna G. Palepu and Kenneth A. Merchant

Teaching Note for (9-189-100). View Details

Keywords: Food and Beverage Industry

Citation

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March 1998
Teaching Note

Del Norte Paper Co. (A) TN

By: Krishna G. Palepu and Kenneth A. Merchant

Teaching Note for (9-177-034). View Details

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November 1997
Teaching Note

Rabobank Nederland TN

By: Kenneth A. Merchant and Krishna G. Palepu

Teaching Note for (9-196-119). View Details

Keywords: Banking Industry; Netherlands

Citation

November 1997
Teaching Note

CIBA-GEIGY (A), Teaching Note

By: Kenneth A. Merchant and Krishna G. Palepu

Keywords: Chemical Industry

Citation

07 Aug 2000
Research & Ideas

Rocket Science Retailing

early sales data updated their forecasts in an ad hoc manner when sales greatly exceeded or fell far short of original predictions. Several companies have retailing practices worth emulating, however. Japan-based World Company and Spain-based Zara are fashion retailers... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail