Publications

Article

Media Companies Need to Become Marketing Companies

By: Andrew J. Heyward and Jeffrey F. Rayport

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Read Now

January 2014 (Revised August 2020)
Case

Building a Social Media Culture at Dell

By: Rohit Deshpandé and Michael Norris

As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media. View Details

Keywords: Information Technology; Marketing Strategy; Social Media; Technology Industry; United States

Educators

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

In 1998, Internet advertising revenue passed the $1 billion mark, more than double its 1997 level. Indeed, although the Internet entered the media fray barely four years ago, its revenues from national advertisers already surpass those of... View Details

Keywords: by Peter K. Jacobs; Advertising

February 1998
Article

Task Characteristics, Managerial Socialization, and Media Selection

By: B. Donabedian, S. M. McKinnon and W. J. Bruns Jr.

Keywords: Management; Media

June 2024
Teaching Note

GameStop: Social Media Finds a Cheat Code

By: Joseph Pacelli

February 2025
Case

What's Heiring Next? The Saga of the Murdoch Media Empire

By: Lauren Cohen, Mayra Gazel and Sophia Pan

As Lachlan Murdoch left the courthouse, he puzzled on the next phase of his battle for control over his father Rupert Murdoch’s media empire. With Rupert aging and his siblings determined to retain their voting rights, Lachlan was convinced that the future of News... View Details

Keywords: Family Business; Lawsuits and Litigation; Rights; Management Succession; Family Ownership; Family and Family Relationships; Power and Influence; Media and Broadcasting Industry

Educators

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS Centennial Business Summit in... View Details

Keywords: by Martha Lagace

April 2024
Teaching Note

Social Media Background Screening at Fama Technologies

By: Joseph Pacelli and Jillian Grennan

Teaching Note for HBS Case Nos. 123-010 and 123-086. View Details

May 2014 (Revised August 2020)
Teaching Note

Building a Social Media Culture at Dell

By: Rohit Deshpandé and Michael Norris

1999
Working Paper

Restructuring in the U.S. Advertising Media Industry

By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt

April 2021 (Revised March 2024)
Case

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

Educators

July 2014
Article

Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows

By: David H. Solomon, Eugene F. Soltes and Denis Sosyura

We show that media coverage of mutual fund holdings affects how investors allocate money across funds. Controlling for fund performance, fund holdings with high past returns attract extra flows only if these stocks were recently featured in major newspapers. In... View Details

Keywords: Prejudice and Bias; Media; Investment Funds; Financial Services Industry

SSRN

Article

Information or Opinion? Media Bias as Product Differentiation

By: Bharat Anand, Rafael Di Tella and Alexander Galetovic

Keywords: Information; Media; Prejudice and Bias; Product

Read Now

24 Sep 2020
Other Presentation

Enhanced Party and Interest Mapping via Social Media

By: David A. Lax, James K. Sebenius and Ben Cook

December 2009
Article

Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

By: Felix Oberholzer-Gee and Joel Waldfogel

Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details

Keywords: Voting; Ethnicity; Behavior; Local Range; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

October 2011
Article

Government Advertising and Media Coverage of Corruption Scandals

By: Rafael Di Tella and Ignacio Franceschelli

We construct measures of the extent to which the four main newspapers in Argentina report government corruption in their front page during the period 1998-2007 and correlate them with government advertising. The correlation is negative. The size is considerable: a one... View Details

Keywords: Crime and Corruption; Advertising; Government and Politics; Newspapers; Media; Argentina