Media, Entertainment - Publications - Faculty & Research

24 Jul 2007
First Look

First Look: July 24, 2007

Sharapova," consisting of Sharapova and her advisors at IMG, a leading sports, media, and entertainment agency. Contains rich data on the way in which IMG structures its sales process, and can serve to... View Details

Keywords: Martha Lagace

01 Jun 1996
News

Class Acts

in college." Kapoor puts his time-management skills to the test by playing a leadership role in a host of other HBS activities as well. Interested in the convergence of the various media, in 1995 he spearheaded the formation of an... View Details

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

Negative Impressions By: Hofstetter, Reto, Roland Rueppell, and Leslie John Abstract—With the advent of social media, the impressions people make on others are based increasingly on their digital disclosures. Yet digital disclosures can... View Details

Keywords: Sean Silverthorne

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examination of firms that fall outside the core entertainment industries but that seemingly face similar challenges or opportunities. Cases focus on established and emerging firms, products, and personalities in View Details

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