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- 24 Jul 2007
- First Look
First Look: July 24, 2007
Sharapova," consisting of Sharapova and her advisors at IMG, a leading sports, media, and entertainment agency. Contains rich data on the way in which IMG structures its sales process, and can serve to... View Details
Keywords: Martha Lagace
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
segregation, is just one example of the positive and noteworthy impact social science research can have on the world beyond academia. But many researchers today have trouble communicating with non-academic audiences and engaging the broader society. With pointers on... View Details
Keywords: Carmen Nobel
- Web
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can they benefit from - the rise of online channels? The course ends with an examination of firms that fall outside the core entertainment industries but that seemingly face similar challenges or opportunities. Cases focus on established... View Details
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