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  • Web

Five Ways to Rethink Your Job Description - Recruiting

recruiting platform 12twenty" to do so. Make the job title count Be specific and use searchable keywords that HBS students will likely use when looking for roles. Our MBAs are typically looking for mid-senior level roles, so the job title... View Details
  • Web

Business Finance Course Online | HBS Online

Featured Exercises Market-to-book ratios exercises Match companies to their cost of debt and industries to their betas 6-7 hrs Module 5 Valuation Determine how the future affects value today, compare various valuation methods, and discuss... View Details
  • 01 Mar 2024
  • News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details
Keywords: Publishing Industries (except Internet); Information
  • Web

Design Thinking Course | HBS Online

design heuristics and apply research-based personas and behavior models to make innovations easier to adopt. Highlights Match Mental Models, Reduce Complexity, and Prevent Errors Developing Research-Based Personas Anticipate Needs,... View Details
  • 01 Feb 1999
  • News

Too Much of a Good Thing?

predicts. That all has social fallout, of course. Salter notes that one result in the United States will be a widening income gap as a growing pool of less-educated, low-skilled American workers see jobs that match their abilities... View Details
Keywords: Garry Emmons
  • 12 Sep 2023
  • Blog Post

Harvard Climate Entrepreneurs Circle: Taking Climate Solutions from Idea to Action, Faster

while their core platform continues to serve the nation and globally, with over 10,000 unique visitors a month. What background do Climate Circle founders have? As you can begin to see from the founders I’ve regaled you with, Climate... View Details
  • August 2015
  • Case

Building an e-Commerce Brand at Wayfair

By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; ＂Marketing Analytics＂; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Advertising Industry; Communications Industry; Consumer Products Industry; Retail Industry; United States
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  • Web

Career Support - Business & Environment

to connect with alumni: HBS Initiatives Mentor Match Program Current MBA students can email us to join our online platform that facilitates ongoing connections between students interested in pursuing careers... View Details
  • Web

Sustainable Investing Course | HBS Online

Screening and Portfolio Tilts Engagement and Proxy Voting ESG Integration and Alpha Generation Sustainable Public Market Funds Featured Exercises Evaluate the ESG performance of various companies Match ESG use cases to corresponding... View Details
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

compelling story was told in anticipation of a product launch, and that became sort of the benchmark going forward for must-see TV and what brand storytelling could look like on this phenomenal platform when you've got one out of every... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 01 Dec 2022
  • News

Full Court Press

matched in ambition by its goals, which include nothing less than creating an economic growth engine that can support the world’s youngest and fastest-growing continental population, says Mark Tatum (MBA 1998), the NBA’s deputy... View Details
Keywords: Dan Morrell
  • July 1996
  • Case

Edmund's--www.edmunds.com

Edmund's publishes an automobile price guide in books (600,000 units per year) and over the Internet (16,000 users a day and growing). The site can be visited at www.edmunds.com. In the marketplace, it makes money selling books. In the marketspace, they make their... View Details
Keywords: Business or Company Management; Digital Platforms; Marketplace Matching; Information Publishing; Information Industry; Auto Industry
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  • 01 Apr 2024
  • News

Generosity Multiplied

successful recruitment firm, Reed is deeply involved in the Big Give, an innovative match-funding platform that hosts online fundraising appeals for charities. By engaging philanthropists and companies to View Details
  • 01 Jun 2022
  • News

Closing the 'Network Gap'

first semester, 10 percent of the Class of 2022—70 people from a wide array of backgrounds—volunteered their own networks and knowledge to help. This outpouring of support, however, was still not enough to match the number of requests... View Details
Keywords: April White
  • 10 Aug 2022
  • News

Generosity Multiplied

not running the wildly successful recruitment firm, Reed is deeply involved with the Big Give, an innovative match-funding platform that hosts online fundraising appeals for charities. By engaging philanthropists and companies to View Details
Keywords: Margie Kelley
  • January 2018 (Revised February 2018)
  • Technical Note

Making Markets

By: Thomas R. Eisenmann and Scott Duke Kominers
Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details
Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions
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  • February 2000 (Revised May 2001)
  • Case

eBricks.com

By: Thomas R. Eisenmann
eBricks.com is developing an online marketplace for construction materials. The start-up company faces two decisions: 1) whether to merge with BluelineOnline.com, a firm providing project management solutions for the construction industry; and 2) whether to develop an... View Details
Keywords: Strategic Planning; Digital Platforms; Internet and the Web; Marketplace Matching; Decision Choices and Conditions; Business Startups; Construction Industry
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  • Web

Data Tips & Toolkits - Research Computing Services

popular platform provides automatic text captioning of the audio uploaded onto YouTube. Watson speech-to-text API : a machine learning API that can transcribe audio files into text, among other capabilities. VLC player : a free, open... View Details
  • February 2022
  • Case

NFX Capital and Moov Technologies

By: Scott Duke Kominers and Nicole Tempest Keller
In July 2019, James Currier, a general partner at San Francisco-based NFX Ventures, was considering a seed stage investment of $1.5 million in Moov Technologies, a B2B marketplace for used industrial equipment. NFX was a venture capital firm focused on seed-stage... View Details
Keywords: Venture Capital; Network Effects; Marketplace Matching; Digital Platforms; Market Design; Applications and Software; Semiconductor Industry; Financial Services Industry; San Francisco
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  • 01 Jun 2020
  • News

The Network Effect

COVID-related trials needing over 858,000 volunteers. “Every week, every day, every hour we can decrease the time for developing COVID-19 solutions will make a tremendous impact,” says Kapoor, who notes that the platform will soon begin... View Details
Keywords: Susan Young; COVID-19; Ambulatory Health Care Services; Health, Social Assistance