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- Faculty Publications (34)
Show Results For
- All HBS Web (193)
- Faculty Publications (34)
- 01 Oct 2001
- News
Q&A: Orin Smith
revolutionized the way Americans drink coffee. In his spare time, he enjoys golf and skiing, and names a Seattle Starbucks location in his Capitol Hill neighborhood as his favorite store. Customers might even enjoy a double-tall-nonfat... View Details
- 01 Dec 2004
- News
Getting Personal
it hard to get was one of the rationales behind the campaign. What I like about the case is that it breaks so many fundamental marketing principles. One classic rule maintains that if you want to reach a broad audience, then you need mass... View Details
- 05 Feb 2001
- What Do You Think?
Do MBA Programs Face “The Innovator’s Dilemma”?
mass of customers who are not "leading edge" users, and thus preempt large shares of the existing market. Further, Christensen maintains that precisely because of their size and success,... View Details
Keywords: by James Heskett
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
two-sided marketplace, it must achieve a critical mass of both employers and employees in each market to be successful, an endeavor that takes time and resources. Focusing on a small number of states would allow the company to prove the... View Details
Keywords: April White
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
now? Zuboff and Maxmin: A century ago mass consumption was on the rise. People wanted more things. The answer was to produce more goods at an ever-lower cost—mass production. Corporations were organized around a managerial hierarchy... View Details
Keywords: by Martha Lagace
- 10 Jul 2024
- News
Next Level
Gina Joseph (GMP 29, 2020), chief strategy officer for the technology media company VentureBeat, was recently honored by the San Francisco Business Times in their “40 Under 40” issue. Joseph is thriving in the media, tech, and gaming world—all industries traditionally... View Details
Keywords: Catherine O’Neill Grace
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
same way. Historically in the internet era, the notion for startups has been to build a large customer base and monetize it through advertising. But it's hard to name more than two companies that have done this successfully. If Google and... View Details
- 11 May 2011
- Research & Ideas
Building a Better Board
stock price doing OK? "It was a 10-minute conversation, and that was that," Kaufman says. These days, the assessment is usually much more wide-spread, taking into account both quantitative and qualitative metrics other than just recent financial results, such... View Details
Keywords: by Carmen Nobel
- 24 Sep 2014
- Op-Ed
The ABCs of Addressing Climate Change (From a Business Perspective)
national leaders are largely paralyzed either by politics or by budgets. In practice, local leaders can often take more pragmatic action, faster. Mayors can influence municipal purchasing, building zoning for density and efficiency, taxi fleet selection, View Details
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
customer side of the chicken-and-egg conundrum. Millions of shoppers have used cards for years, with little hassle. Edelman points out that people will continue to carry cards even if digital payments gain some traction, so the barrier to... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category and asked: What is the best way to service the View Details
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
sets. To demonstrate the sets, he secured informal permission from his employer to string an electrical wire from a local hilltop to serve as an antenna for the reception of signals from Philadelphia stations. When customers who purchased... View Details
- 12 Apr 2004
- Research & Ideas
Operations and the Competitive Edge
than mass production or mass customization should be. So the book's first section, on operations strategy, focuses on how a company can go about creating an operations... View Details
Keywords: by Martha Lagace
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch, is to understand how the needs of your customers and... View Details
Keywords: by Staff
- 21 Apr 2003
- Research & Ideas
Are Crummy Products Your Next Growth Opportunity?
success as well as failure. Christensen noted several models for creating a new-growth business. First, you can bring better products into an established market, although this approach is extremely risky, he said. Another approach he termed low-end disruption:... View Details
Keywords: by Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social... View Details
Keywords: by Sean Silverthorne
- 01 Feb 1997
- News
Doing It Your Way
In the beginning there was the microprocessor. The mass market availability in the early 1980s of this revolutionary piece of technology — which shrank the computer from an unwieldy Goliath of a machine to a compact unit that could fit on... View Details
- 02 Oct 2019
- What Do You Think?
What Grade Would You Give Walmart CEO Doug McMillon?
two store workers by an angry former employee at a Mississippi Walmart and a mass shooting around a Walmart store in El Paso, Texas, the Company announced it would: No longer sell ammunition that could be used in military-style assault... View Details
- 22 Jul 2002
- Research & Ideas
How Business Strategy Tamed the “Invisible Hand”
clearer in the second half of the nineteenth century. In the United States, the building of the railroads after 1850 led to the development of mass markets for the first time. Along with improved access to capital and credit, View Details
Keywords: by Pankaj Ghemawat
- 01 Dec 2015
- News
Case Study: Bionic Banking
sales will be your customers’ values, emotions, and cultural issues. I recommend you bring in 30-50 potential customers and test the sales proposition with them. Run those tests with an eye for emotion, culture, and values, not just... View Details