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Publications

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  • Program

Creating Brand Value

nurture relationships and create value for both consumers and your business. Key Benefits Through real-life examples of how B2C companies and their marketers are creating brand value, you will expand your understanding of today's branding... View Details
  • August 2009 (Revised August 2009)
  • Case

Swire Beverages: Implementing CSR in China

By: Christopher Marquis, G.A. Donovan and YiKwan Chu
Swire Beverage, the largest Coca-Cola bottler in China, recently created a corporate social responsibility (CSR) organization to oversee environmental, community, health and safety initiatives at the companies' nine bottling plants in China. The case considers... View Details
Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Organizational Design; Business and Stakeholder Relations; Partners and Partnerships; Non-Governmental Organizations; Food and Beverage Industry; China
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  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

designed to enhance safety and effectiveness had the unintended effect of changing how men enacted their masculine identities at work. Interview and participant observation data show that the major reorientation was away from seeking to... View Details
Keywords: Martha Lagace
  • 08 Nov 2010
  • Research & Ideas

How to Fix a Broken Marketplace

Roth discusses these and other markets in his reflective paper What Have We Learned from Market Design?, which draws from decades of his fieldwork. In the paper, published in 2008 and updated in September... View Details
Keywords: by Carmen Nobel; Health
  • February 2025
  • Case

Abiomed: Clinical Trials and Tribulations

By: Satish Tadikonda, Faith Robertson and William Marks
After receiving 510(k) clearance for the Impella 2.5 device, Abiomed had proceeded to conduct a premarket approval (PMA) process as well to prove clinical superiority, earn greater protection, and extend commercial runway. However, in the middle of the clinical trial... View Details
Keywords: Corporate Disclosure; Governing Rules, Regulations, and Reforms; Health Testing and Trials; Product Launch; Medical Devices and Supplies Industry
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  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD... View Details
Keywords: Martha Lagace
  • Program

Leading in the Digital Era

culture and capabilities for the digital era Accelerate the adoption of digital tools and data to respond to a changing market Build and leverage ecosystems to accelerate innovation and resilience Expand your personal and professional... View Details
  • Program

Senior Executive Leadership Program—India

greater leadership capacity, this intensive program empowers you to look critically at the business as a whole—and build and lead a high-performance organization. You will emerge better prepared to make the bold market moves that foster... View Details
  • Program

The Business of Entertainment, Media, and Sports

driving revenue and success in today's entertainment environment. Through an up-close examination of why some creative businesses thrive while others fail to survive, you will learn when to make smaller versus blockbuster bets, the best way to capitalize on View Details
Keywords: Media & Entertainment; Media & Entertainment
  • Program

Real Estate Management Program

succeed in a complex market by taking a holistic approach to real estate projects and addressing challenges from a cross-disciplinary perspective. As you examine sustainability goals, design considerations, financing strategies, industry... View Details
Keywords: Real Estate; Real Estate
  • 24 Jan 2024
  • Op-Ed

Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

Stonecipher that turned Boeing’s culture from excellence in aviation design, quality, and safety into emphasizing short-term profit and distributing cash to shareholders via stock buybacks. McNerney compounded the problem through his... View Details
Keywords: by Bill George; Air Transportation; Transportation; Aerospace
  • 09 Feb 2018
  • Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

The Super Bowl isn’t just a mainstage for football’s two best teams. With over 100 million viewers tuned in, and 30-second spots going for more than $5 million, the big game also represents one of the highest stakes advertising events of the year. Harvard Business... View Details
Keywords: Re: Multiple Faculty; Telecommunications
  • 16 Sep 2015
  • Research & Ideas

Can Applied Economics Save Homeless Puppies?

matching system for New England, correcting public school choice programs in New York and Boston, and tackling markets for new medical residents, economists, and lawyers. That same year, Christine L. Exley and Elena Battles launched a... View Details
Keywords: by Carmen Nobel; Retail
  • Program

Succeeding as a Strategic CFO

Summary As capital markets and organizational strategies have evolved, so has the role of the chief financial officer (CFO). Today's CFOs are not just gatekeepers of a company's financial information; they serve as key strategic partners... View Details
  • Program

Driving Digital Strategy

omnichannel strategies Engage customers through digital, social, and mobile marketing Expand your personal and professional network Extend your network by living and working with accomplished executives from various backgrounds,... View Details
  • 2022
  • Working Paper

The Need for Speed: The Impact of Capital Constraints on Strategic Misconduct

By: F. Christopher Eaglin
Under what conditions do firms engage in strategic misconduct? Why do they undertake actions that increase profitability yet break laws or violate strong norms often with costly consequences for public welfare? The strategic management literature offers two external... View Details
Keywords: Corporate Misconduct; Capital Constraints; Organizations; Crime and Corruption; Behavior; Situation or Environment; Capital
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  • Program

Strategy: Building and Sustaining Competitive Advantage

Summary In the fight for market leadership and the continuous drive toward improved returns, your company needs to devise an effective strategy—and execute it flawlessly. This program prepares you to tackle or lead that challenge in all... View Details
  • Program

Managing Health Care Delivery

your organization's performance Identify and address gaps in your health care delivery organization Evaluate and create flexible strategies for ensuring more effective care Respond to new market forces, payment models, and consumer... View Details
Keywords: Health Care; Health Care
  • Program

Senior Executive Leadership Program—Middle East

who can deliver value in a global context, drive new levels of innovation, and build accountable, high-performance organizations. Key Benefits The Senior Executive Leadership Program—Middle East prepares you to make the bold market moves... View Details
  • Program

Finance for Senior Executives

compensation incentives, and play a bigger role in helping your company optimize its financial resources and strengthen its bottom line. Details Apply strategic financial insight Make informed strategic decisions regarding capital structure Utilize capital View Details