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Show Results For
- All HBS Web
(929)
- People (1)
- News (104)
- Research (759)
- Events (3)
- Multimedia (2)
- Faculty Publications (506)
- January 2020 (Revised March 2020)
- Case
LOLA: Do You Know What's in Your Tampon?
By: Leonard A. Schlesinger and Aldo Sesia
LOLA is a direct-to-consumer (DTC) business launched in 2015. What started as a company to provide women with organic and transparent material-labeled tampons via a subscription model, had, by 2019 evolved to include additional menstrual and sexual wellness products.... View Details
Keywords: Direct-to-consumer; Channels; Disruption; Business Model; Brands and Branding; Internet and the Web; Strategy; Retail Industry; United States; Canada
Schlesinger, Leonard A., and Aldo Sesia. "LOLA: Do You Know What's in Your Tampon?" Harvard Business School Case 320-015, January 2020. (Revised March 2020.)
- January 2014 (Revised March 2015)
- Technical Note
The Market Power of Platform-Mediated Networks
By: Benjamin Edelman
This note provides criteria to evaluate the power of a platform-mediated network. For a company considering building such a network or an investor considering funding such an effort, this analysis reveals the scope and desirability of the opportunity. Meanwhile, for a... View Details
Keywords: Intermediaries; Platforms; Platform Strategy; Business Model; Agreements and Arrangements; Distribution Channels; Networks; Technology Platform; Telecommunications Industry; Travel Industry; Financial Services Industry
Edelman, Benjamin. "The Market Power of Platform-Mediated Networks." Harvard Business School Technical Note 914-029, January 2014. (Revised March 2015.) (request a courtesy copy.)
- July 2023
- Case
DayTwo: Going to Market with Gut Microbiome (Abridged)
By: Ayelet Israeli
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
Keywords: Business Startups; AI and Machine Learning; Nutrition; Market Entry and Exit; Product Marketing; Distribution Channels
Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome (Abridged)." Harvard Business School Case 524-015, July 2023.
- January 2021 (Revised March 2022)
- Case
Arçelik: From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli and Fares Khrais
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021. (Revised March 2022.)
- April 2010 (Revised November 2011)
- Case
Soren Chemical: Why Is the New Swimming Pool Product Sinking?
By: V. Kasturi Rangan and Sunru Yong
Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling... View Details
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy; Chemical Industry
Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why Is the New Swimming Pool Product Sinking?" Harvard Business School Brief Case 104-188, April 2010. (Revised November 2011.)
- Web
Online Entrepreneurial Marketing Course | HBS Online
Unpack the entrepreneurial marketing toolkit and apply the paid, owned, and earned media (POEM) framework. Identify a brand’s four components and the potential benefits and risks of marketing View Details
- Web
Hands-on Learning About Global Markets | MBA
explains that seniors in many African countries are more integrated into family life. The students were tasked with helping the startup expand its primarily word-of-mouth marketing strategies and develop more scalable View Details
- 01 Dec 2010
- News
Money and Markets Dominate New Course Offerings
the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and investments. Globalization and Emerging View Details
Keywords: curriculum
- 07 Jul 2020
- News
Cold Call: SmileDirect Looks Beyond Direct-to-Consumer Marketing
- December 2012 (Revised September 2022)
- Case
BabbaCo
By: Jeffrey J. Bussgang and Gaurav Jain
Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details
Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy
Bussgang, Jeffrey J., and Gaurav Jain. "BabbaCo." Harvard Business School Case 813-107, December 2012. (Revised September 2022.)
- February 1995
- Teaching Note
Vanity Fair Mills: Market Response System TN
By: David E. Bell
Teaching Note for (9-593-111). View Details
- September 2014
- Case
FormPrint Ortho500
By: Frank V. Cespedes and Alisa Zalosh
The Senior Vice President of FormPrint's Medical Products business unit is considering issues raised by the upcoming introduction of a new 3D printing system, the Ortho500, which could print custom exoskeletal orthopedic splints, braces, and casts that conformed to a... View Details
Keywords: B2B Marketing; Technological Innovation; Market Entry and Exit; Marketing Strategy; Distribution Channels; Product Development; Medical Devices and Supplies Industry
Cespedes, Frank V., and Alisa Zalosh. "FormPrint Ortho500." Harvard Business School Brief Case 915-535, September 2014.
- February 2017
- Teaching Note
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details
Keywords: Digital; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; Marketing; Marketing Channels; Marketing Strategy; Customer Focus and Relationships; Digital Marketing; Digital Strategy; Social Media; E-commerce; Entertainment and Recreation Industry; Fine Arts Industry; England; United Kingdom; Europe
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic market by being the... View Details
- Web
Reconceiving Products & Markets - Institute For Strategy And Competitiveness
Three Levels of CSV Reconceiving Products & Markets Redefining Productivity in the Value Chain Improving the Local & Regional Business Environment Reconceiving Products & ... Reconceiving Products & Markets... View Details
The Relevance of Broker Networks for Information Diffusion in the Stock Market
This paper shows that the network of relationships between brokers and institutional investors shapes the information diffusion in the stock market. We exploit trade-level data to show that trades channeled through central brokers earn significantly positive... View Details
- July 2022
- Teaching Note
Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli, Fares Khrais and Menna Hassan
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
Market Power in Mortgage Lending and the Transmission of Monetary Policy
We present evidence that high concentration in mortgage lending reduces the sensitivity of mortgage rates and refinancing activity to mortgage-backed security (MBS) yields. We isolate the direct effect of concentration and rule out alternative explanations in two ways.... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
Introduction to Digital Marketing Strategy ENROLL NOW No application needed for our certificate programs. Start your journey today! Digital Marketing Strategy $1,850 Next 7-week session starts August 6th... View Details
- June 2013
- Supplement
Montague Corporation: Unfolding the Future in Cycling (Video Supplement)
By: Jim Sharpe
This is the Video Supplement for Montague Corporation: Unfolding the Future in Cycling
(HBS Case #808087). View Details
Keywords: Entrepreneurs; Consumer Products; Innovation & Entrepreneurship; Innovation; General Managers; Growth; Growth Management; International; Consumer Behavior; Marketing Channels; Founding; Channels Of Distribution; Entrepreneurship; Marketing; Leadership; Bicycle Industry; United States
Sharpe, Jim. "Montague Corporation: Unfolding the Future in Cycling (Video Supplement)." Harvard Business School Video Supplement 813-720, June 2013.