Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (20,387) Arrow Down
Filter Results: (20,387) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (20,387)
    • People  (30)
    • News  (3,627)
    • Research  (14,091)
    • Events  (128)
    • Multimedia  (256)
  • Faculty Publications  (11,735)

Show Results For

  • All HBS Web  (20,387)
    • People  (30)
    • News  (3,627)
    • Research  (14,091)
    • Events  (128)
    • Multimedia  (256)
  • Faculty Publications  (11,735)
← Page 6 of 20,387 Results →
  • 2012
  • Chapter

Marketing and Democracy

By: John A. Quelch and Katherine E. Jocz
Citation
Related
Quelch, John A., and Katherine E. Jocz. "Marketing and Democracy." In Handbook of Marketing Strategy, edited by Venkatesh Shankar and Gregory S. Carpenter. Cheltenham, UK: Edward Elgar Publishing, 2012.
  • 03 Apr 2009
  • What Do You Think?

How Much Obsolescence Can Business and Society Absorb?

Summing Up To remain sane and relevant, must we smell the flowers as well as the ozone? This month's question of how much obsolescence business and society (and by implication,... View Details
Keywords: by Jim Heskett; Publishing; Journalism & News
  • November 2016
  • Case

But, It's For a Good Cause

By: Elizabeth Keenan and John Gourville
Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details
Keywords: Social Change; Marketing And Society; Social Marketing; Brands and Branding; Customers; Perception; Advertising; Advertising Campaigns; Partners and Partnerships; Trends; Environmental Sustainability
Citation
Educators
Related
Keenan, Elizabeth, and John Gourville. "But, It's For a Good Cause." Harvard Business School Case 517-062, November 2016.
  • Research Summary

Marketing and Privacy Concerns

When finer consumer information becomes available, competing firms sometimes target consumers too finely, disrupting scale economies prematurely. This leads to excessive product variety or to the wasteful exclusion of certain consumer types. This paper suggests that... View Details
  • 15 Jan 2019
  • Working Paper Summaries

The Creation and Evolution of Entrepreneurial Public Markets

Keywords: by Shai Bernstein, Abhishek Dev, and Josh Lerner; Banking; Financial Services
  • Article

The Unprecedented Stock Market Reaction to COVID-19

By: Scott Baker, Nicholas Bloom, Steven J. Davis, Kyle Kost, Marco Sammon and Tasaneeya Viratyosin
No previous infectious disease outbreak, including the Spanish Flu, has impacted the stock market as forcefully as the COVID-19 pandemic. In fact, previous pandemics left only mild traces on the U.S. stock market. We use text-based methods to develop these points with... View Details
Keywords: COVID-19; Stock Market; Health Pandemics; Governance; Policy; Financial Markets
Citation
Find at Harvard
Read Now
Related
Baker, Scott, Nicholas Bloom, Steven J. Davis, Kyle Kost, Marco Sammon, and Tasaneeya Viratyosin. "The Unprecedented Stock Market Reaction to COVID-19." Review of Asset Pricing Studies 10, no. 4 (December 2020): 742–758.
  • 2021
  • Article

Institutional Policies for a Healthy Anthropocene Society

By: Andrew J. Hoffman, P. Devereaux Jennings and Nicholas A. Poggioli
The Anthropocene epoch refers to the geological epoch, now underway, that is defined by monumental, human-caused geophysical changes in planetary ecosystems. Human society is also changing, marked by an equally profound shift in attitudes, beliefs, and practices. In... View Details
Keywords: Policy; Values and Beliefs; Climate Change; Natural Environment; Society
Citation
Read Now
Related
Hoffman, Andrew J., P. Devereaux Jennings, and Nicholas A. Poggioli. "Institutional Policies for a Healthy Anthropocene Society." Behavioral Science & Policy 7, no. 2 (2021): 111–127.

    Disruption and Credit Markets

    When innovation and entry are high in an industry, is this good or bad news for incumbents? We show that recently the answer has been bad news.  Industries with elevated venture capital activity and returns, and with a larger presence of newly listed firms, show a... View Details

    • Web

    Salsa Society | MBA

    Salsa Society The mission of the Salsa Society is to provide a social forum for students of all levels to practice salsa dancing, improve their dancing skills and form an... View Details
    • Web

    Islamic Society | MBA

    Islamic Society The Islamic Society provides an open, inclusive environment to HBS Muslims while actively engaging the larger HBS community on issues related to Islam. Annual Events Friday prayer in the HBS... View Details
    • 2013
    • Working Paper

    Managers and Market Capitalism

    By: Rebecca Henderson and Karthik Ramanna
    In a capitalist system based on free markets, do managers have responsibilities to the system itself? If they do, should these responsibilities shape their behavior when they are engaging in the political process in an attempt to structure the institutions of... View Details
    Keywords: Market Design; Economic Systems; Managerial Roles; Government and Politics
    Citation
    Read Now
    Related
    Henderson, Rebecca, and Karthik Ramanna. "Managers and Market Capitalism." Harvard Business School Working Paper, No. 13-075, March 2013. (Revised November 2013.)
    • 2023
    • Chapter

    Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

    By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
    he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
    Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing
    Citation
    Related
    Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia, 217–238. Review of Marketing Research. Emerald Publishing Limited, 2023.
    • February 2002
    • Article

    Market Timing and Capital Structure

    By: Malcolm Baker and Jeffrey Wurgler
    It is well known that firms tend to raise equity when their market values are high relative to book and past market values. We document that the resulting effects on capital structure are very persistent. As a consequence, current capital structure is strongly related... View Details
    Keywords: Valuation; Equity; Capital Structure; Theory; Market Timing; Financial Markets
    Citation
    Find at Harvard
    Read Now
    Related
    Baker, Malcolm, and Jeffrey Wurgler. "Market Timing and Capital Structure." Journal of Finance 57, no. 1 (February 2002): 1–32. (Winner of Brattle Prize. First Prize Paper For outstanding papers on corporate finance published in the Journal of Finance presented by Brattle Group, Inc. Reprinted in Recent Developments in Corporate Finance, edited by Jay Ritter. Edward Elgar Publishing: UK, 2005.)
    • Video

    Introducing the John C. Whitehead Society

    • 01 Mar 2004
    • News

    Ron Shaich’s Café Society

    Ron Shaich (MBA 1978) is cofounder, chairman, and CEO of Panera Bread, the fast-growing bakery-café chain with over six hundred locations in mostly suburban markets across the United States. Panera’s ability... View Details
    Keywords: Susan Young; Food Services and Drinking Places; Food Services and Drinking Places
    • 2025
    • Working Paper

    Government-Brokerage Analysts and Market Stabilization: Evidence from China

    By: Sheng Cao, Xianjie He, Charles C.Y. Wang and Huifang Yin
    We show analysts at government-controlled brokerage firms serve as a market stabilization tool in China. Using earnings forecasts from 2005–2019, we find government-brokerage analysts issue relatively more optimistic—yet less accurate and timely—forecasts during... View Details
    Keywords: Sell-side Analysts; Forecast Optimism; Forecast Accuracy; Government Incentives; Market Stabilization; Government Ownership; Coordinated Economies; Stocks; Forecasting and Prediction; Business and Government Relations; Emerging Markets
    Citation
    SSRN
    Read Now
    Related
    Cao, Sheng, Xianjie He, Charles C.Y. Wang, and Huifang Yin. "Government-Brokerage Analysts and Market Stabilization: Evidence from China." Harvard Business School Working Paper, No. 18-095, March 2018. (Revised March 2025.)
    • 30 Jul 2007
    • Research & Ideas

    Repugnant Markets and How They Get That Way

    understand better and engage more with the phenomenon of ‘repugnant transactions,' which, I will argue, often serves as an important constraint on markets and View Details
    Keywords: by Martha Lagace
    • Research Summary

    Institutions and Markets

    Alexander Dyck's academic articles, case studies and course development show how incentive policies, ownership structures, regulatory agencies and corporate governance institutions determine whether hopes for value creation through private sector expansion will be met.... View Details
    • May 2009 (Revised January 2011)
    • Case

    HubSpot: Inbound Marketing and Web 2.0

    By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
    This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
    Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
    Citation
    Educators
    Purchase
    Related
    Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
    • January–February 2023
    • Article

    External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures

    By: Alicia DeSantola, Ranjay Gulati and Pavel Zhelyazkov
    We explore how the initial market positioning of entrepreneurial ventures shapes how they professionalize over time, focusing specifically on the development of functional roles. In contrast to existing literature, which has presumed a uniform march toward... View Details
    Keywords: Market Positioning; Professionalization; Scaling; Entrepreneurship; Strategy; Business Startups; Growth and Development; Organizational Structure
    Citation
    Find at Harvard
    Read Now
    Related
    DeSantola, Alicia, Ranjay Gulati, and Pavel Zhelyazkov. "External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures." Organization Science 34, no. 1 (January–February 2023): 1–23.
    • ←
    • 6
    • 7
    • …
    • 1,019
    • 1,020
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.