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Show Results For
- All HBS Web
(3,007)
- People (4)
- News (396)
- Research (1,994)
- Events (19)
- Multimedia (5)
- Faculty Publications (1,034)
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- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand... View Details
- 01 Mar 2018
- News
Case Study: On the Record
Above: photo by Sarah Frankie Linder Vinyl is back. The once-anachronistic segment of the music industry was on target for its seventh straight year of double-digit growth in 2017, according to a Deloitte... View Details
Keywords: April White
- 01 Jun 1999
- News
Proposed Chair Would Honor African-American Business Pioneer
marketing efforts targeted at African Americans, thereby helping to establish that community as a lucrative mass market and contributing to the... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
started my first business," he says from his office in Dallas, Texas. Now, with his generous endowment of the chair held by HBS professor John A. Deighton, Brierley's involvement with the School has come full circle. A specialist in View Details
- 01 Feb 2001
- News
Classic Lines
museums and auction houses. As the Woodstock generation increasingly limits its rockin' to the front-porch variety, Davidson notes that one big target market has become "baby... View Details
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic View Details
- 09 Aug 2011
- News
A Toast to Macchu Pisco
increases of 30 percent annually for the last five years. It holds 60 percent of market share in a number of U.S. cities, including Boston, New York, Washington, D.C., and Los Angeles. The company came to... View Details
- 01 Feb 2001
- News
New Fitzhugh Professorship Celebrated
department, served as an advisor to a number of business and marketing clubs, and organized the school's Small Business Center. In 1965, Fitzhugh left Howard to accept a... View Details
- 01 Jun 2005
- News
New Magazine Makes Its Mark
Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson View Details
- 01 Feb 2001
- News
HBS Alumni Association Board of Directors: President's Report
School's Web portal — and the multiple databases available through eBaker (the Baker Library Research Center) are examples of underutilized yet extremely valuable services that need to be properly marketed... View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
propositions to a new customer base. —Cindy Park (PLDA 12, 2013) Stay with the current target market and own it—don’t be distracted by other rabbits to chase. —Peter Anderson... View Details
- 01 Mar 2004
- News
Toy Story
one was surprised. On the retail side, the large discount chains — WalMart and Target in particular — had steadily taken market share from specialty toy stores, in some cases... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
also the question of the messaging itself: Because they’re selling to medium-sized organizations, Wen and McLemore debate whether to target the engineer who would use the platform or the buyer who’s more... View Details
- 05 Dec 2016
- News
Scaling Up at Five Below
(photo by Jane M. Von Bergen / Philadelphia Inquirer) (photo by Jane M. Von Bergen / Philadelphia Inquirer) It’s the holiday season and emoji merchandise is flying off the shelves—especially poop emoji (sorry). Chalk it up to the... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
markets where American football has no grassroots presence. Ongoing concerns include players' use of performance-enhancing drugs and off-field misbehavior and the PR View Details
- 01 Oct 2000
- News
Laura Scher of Working Assets
socially responsible Working Assets Money Market Fund. Working Assets Funding Service emerged from the fund entity in 1988 and now operates various enterprises, with telecommunications as its core service.... View Details
Keywords: Marguerite Rigoglioso
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's View Details
- 01 Jun 2014
- News
A Look at Olook
She just graduated from college a few years ago. She's middle class. She drives a Fiat Uno. She's very socially active. And she loves social networks. And she's into fashion blogs," says Beisert. "We sell to... View Details
- 01 Dec 2017
- News
Pencils Up: Taking Note of New Courses
on MBAs. Here’s a closer look at three of this year’s offerings. Investing for Impact Professor Shawn Cole, Finance, and Senior Lecturer Vikram Gandhi, General Management A rapidly growing share of asset owners View Details
Keywords: Julia Hanna
- 01 Apr 2000
- News
Getting the Message
the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a sales representative for select Web... View Details
Keywords: Susan Young