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Show Results For
- All HBS Web
(2,963)
- People (4)
- News (396)
- Research (1,952)
- Events (17)
- Multimedia (5)
- Faculty Publications (993)
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- 15 Aug 2017
- News
The Category Kingmaker
digital transaction management. Each was a category disruptor in its industry, became the market leader, generated significant shareholder value, and provided a series of stepping stones for this energetic... View Details
- 01 Mar 2014
- News
Insight: Yenball
kind of successful marketing has led to some outsized returns for clubs and the cities that house them, with the Seattle Mariners reporting that the presence of longtime star Ichiro Suzuki—"the Ichiro... View Details
- 01 Mar 2018
- News
Case Study: On the Record
Above: photo by Sarah Frankie Linder Vinyl is back. The once-anachronistic segment of the music industry was on target for its seventh straight year of double-digit growth in 2017, according to a Deloitte... View Details
Keywords: April White
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand... View Details
- 01 Mar 2010
- News
Alumni Books
interviews conducted by the authors, this book is filled with colorful stories about selecting and working with management, pioneering new markets, adding value through operational improvements, applying... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
markets where American football has no grassroots presence. Ongoing concerns include players' use of performance-enhancing drugs and off-field misbehavior and the PR View Details
- 01 Feb 2001
- News
New Fitzhugh Professorship Celebrated
department, served as an advisor to a number of business and marketing clubs, and organized the school's Small Business Center. In 1965, Fitzhugh left Howard to accept a... View Details
- 01 Jun 1999
- News
Proposed Chair Would Honor African-American Business Pioneer
marketing efforts targeted at African Americans, thereby helping to establish that community as a lucrative mass market and contributing to the... View Details
- 01 Apr 2000
- News
Getting the Message
the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a sales representative for select Web... View Details
Keywords: Susan Young
- 01 Dec 2012
- News
Alumni Book Briefs
marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, View Details
- 01 Dec 2003
- News
Marriage, Inc.
The census figures tell the story: In the 35-plus age bracket, there are 28 million single women but only 18 million single men. For today’s mature single woman looking to get hitched, the approach must be proactive, methodical, and View Details
- 01 Feb 2001
- News
Classic Lines
museums and auction houses. As the Woodstock generation increasingly limits its rockin' to the front-porch variety, Davidson notes that one big target market has become "baby... View Details
- 01 Feb 2001
- News
HBS Alumni Association Board of Directors: President's Report
School's Web portal — and the multiple databases available through eBaker (the Baker Library Research Center) are examples of underutilized yet extremely valuable services that need to be properly marketed... View Details
- 25 Aug 2022
- News
Case Study: Sound Check
improved long-term retention rates. In the early days, it’s best to optimize for product feedback. If it’s easier to sell to smaller customers (with more volume), stick with this segment and treat the... View Details
- 09 Aug 2011
- News
A Toast to Macchu Pisco
increases of 30 percent annually for the last five years. It holds 60 percent of market share in a number of U.S. cities, including Boston, New York, Washington, D.C., and Los Angeles. The company came to... View Details
- 01 Jun 2014
- News
A Look at Olook
She just graduated from college a few years ago. She's middle class. She drives a Fiat Uno. She's very socially active. And she loves social networks. And she's into fashion blogs," says Beisert. "We sell to... View Details
- 01 Oct 2000
- News
Laura Scher of Working Assets
socially responsible Working Assets Money Market Fund. Working Assets Funding Service emerged from the fund entity in 1988 and now operates various enterprises, with telecommunications as its core service.... View Details
Keywords: Marguerite Rigoglioso
- 01 Sep 2009
- News
Executive Pay: Onward & Upward
1984 To discourage “golden parachutes,” a controversial pay innovation at the time, Congress imposes a special tax on such payments valued at more than three times an executive’s average pay. Rather than curb golden parachutes, the tax cap becomes a View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
propositions to a new customer base. —Cindy Park (PLDA 12, 2013) Stay with the current target market and own it—don’t be distracted by other rabbits to chase. —Peter Anderson... View Details
- 01 Oct 2001
- News
The Eyes Have It: Business Plan Winners Pursue Global Vision
margin of about one dollar to repay the loan and earn a profit. The LCAE team is in the process of selecting countries in which to operate, examining factors such as market... View Details
Keywords: eyeglasses