Publications

Article

The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift

By: Emily Truelove and Katherine C. Kellogg

This 12-month ethnographic study of an early entrant into the U.S. car-sharing industry demonstrates that when an organization shifts its focus from developing radical new technology to incrementally improving this technology, the shift may spark an internal power... View Details

Keywords: Groups and Teams; Conflict and Resolution; Power and Influence; Perception; Behavior; Collaborative Innovation and Invention

05 Jul 2006
Working Paper Summaries

The Power of Stars: Do Stars Drive Success in Creative Industries?

Keywords: by Anita Elberse; Entertainment & Recreation; Motion Pictures & Video; Financial Services

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a Champion."... View Details

Keywords: by Sarah Jane Gilbert; Sports

December 1994 (Revised February 1995)
Case

Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team

Follows the entry and early experiences of engineer Anne Livingston, an African American woman, as she joins Power Max Systems in 1991 as software engineering manager for the new product development group. Power Max is facing stiff competition and wants to be first to... View Details

Keywords: Race; Personal Development and Career; Organizational Culture; Gender; Information Technology Industry

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03 Dec 2015
Op-Ed

How "New Nuclear" Power Could Save the Planet—If Regulators Would Allow It

accelerating the impact of climate change and threatening many on this planet. Our leaders face energy’s Gordian knot. They must find a way to cut it. "We need to deliver real economic alternatives to coal-fired power to the developing... View Details

Keywords: by Joseph Lassiter; Energy

April 2025
Case

Japan Industrial Partners Powers the Leveraged Buyout of Toshiba

By: Brian K. Baik, Joseph Pacelli and James Barnett

The case explores Japan Industrial Partners (JIP) $14 billion takeover of Toshiba Corporation (Toshiba). JIP was a private equity firm that took over the troubled electronics corporation in late 2023. The deal, which had been labeled one of the largest leveraged... View Details

23 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

to bring their offerings to large numbers of people, to make a market for prestige cosmetics, specialty coffee, and made-to-order PCs at moments when these products were new. In starting out, each of these entrepreneurs believed—and this... View Details

Keywords: by Martha Lagace

2022
Working Paper

Pricing Power in Advertising Markets: Theory and Evidence

By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu

Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize and extend this theoretical result and test it using data from television and social media... View Details

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21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

combined with more sophisticated methods of analyzing it, provide managers with powerful tools to help them isolate the effects of various marketing instruments. The framework developed by Gupta and... View Details

Keywords: by Sean Silverthorne

February 2001 (Revised June 2001)
Case

Competitive Dynamics in Home Video Games (B): Nintendo Power

Tells the story of Nintendo's revival of the home video game industry in the mid-1980s and its dominance of the market in the late 1980s and early 1990s. Strategic issues addressed include the creation of value by sparking dormant demand and the capture of value... View Details

Keywords: Competitive Strategy; Video Game Industry

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

predictor of events, but the power and sometimes outrageous language used by Levitt changed the nature of debate on the issue, and created new perspectives for managers to consider as they approach world markets. Levitt's key insight... View Details

Keywords: by Working Knowledge editors

February 1997
Case

Enron Development Corp.: The Dabhol Power Project in Maharashtra, India (B) (Abridged)

By: Louis T. Wells Jr.

A new administration takes power in a state in India and cancels a power project agreed upon by the previous state government and a U.S.-based energy company. The project cancellation is based on allegations of irregularities, exorbitant costs, and political pressures. View Details

Keywords: Energy Generation; Fairness; Cost; Cross-Cultural and Cross-Border Issues; Policy; Government and Politics; Contracts; Market Entry and Exit; Negotiation Process; Conflict Management; Energy Industry

April 1995 (Revised July 1995)
Case

Power Play (C): 3DO in 32-bit Video Games

The 1980s were the "Nintendo" decade in video-games, while the early 1990s saw Sega rise to prominence on the basis of next-generation, 16-bit technology. By early 1994, Nintendo and Sega split the worldwide installed base of 16-bit home video-game systems about... View Details

Keywords: Information Technology; Competition; Product Marketing; Video Game Industry

01 Aug 2018
What Do You Think?

Are Free Trade and Free Markets Quaint Ideas From the Past?

AvigatorPhotographer Are Free Trade Notions Repeatedly Victim to Short-Term Thinking? Free trade and free markets are concepts to which many of us, given our training in economics, aspire. But they inevitably fall victim to the varied and... View Details

Keywords: by James Heskett

18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

Companies are increasingly looking to emerging markets like China as a vital source of growth. The problem is these companies often lack an effective strategy for identifying which countries to do business with. In a June Harvard Business... View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

August 2015
Article

Pricing and Efficiency in the Market for IP Addresses

By: Benjamin Edelman and Michael Schwarz

We consider market rules for transferring IP addresses, numeric identifiers required by all computers connected to the Internet. Transfers usefully move resources from lowest- to highest-valuation networks, but transfers tend to cause socially costly growth in the... View Details

Keywords: Externalities; Intermediaries; Market Design; Internet; Web Services Industry; Telecommunications Industry

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February 2010 (Revised June 2012)
Case

"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

By: Elie Ofek and Polly Ribatt

How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details

Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States

2011
White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske

Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details

Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry

2024
Working Paper

Omnia Juncta in Uno: Foreign Powers and Trademark Protection in Shanghai's Concession Era

By: Laura Alfaro, Cathy Bao, Maggie X. Chen, Junjie Hong and Claudia Steinwender

We investigate how firms and markets adapt to trademark protection, an extensively utilized but under-examined form of IP protection to address asymmetric information, by exploring a historical precedent: China’s 1923 trademark law. Exploiting unique, newly digitized... View Details

Keywords: Trademark; Firm Dynamics; Intermediaries; Intellectual Property Institutions; Trademarks; Intellectual Property; Laws and Statutes; Outcome or Result; Organizational Change and Adaptation; China

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