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Show Results For
- All HBS Web
(1,698)
- People (7)
- News (321)
- Research (992)
- Events (5)
- Multimedia (5)
- Faculty Publications (350)
- Web
Online Entrepreneurial Marketing Course | HBS Online
Read more learner stories * Source: 2022 surveys and course data All FAQs Entrepreneurial Marketing FAQs What are the learning requirements in order to successfully complete the course, and how are grades assigned? + – Entrepreneurial... View Details
- 27 Aug 2013
- Working Paper Summaries
The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
breadwinner and the rebel. Breadwinners are men who play by the rules of the institutions that they participate in, work hard to achieve, and eventually become respected authoritative figures—pillars of their communities. Colin Powell is... View Details
Keywords: by Manda Salls
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
- 25 Apr 2014
- News
Keeping an iron grip on Nigeria's financial markets
market is emerging, new products have been introduced, new trading platforms have been launched, institutions participating in the market have been strengthened, and there is... View Details
- 06 Dec 2010
- Sharpening Your Skills
Sharpening Your Skills: Doing Business in Emerging Markets
emerging economies? What are the best ways to leverage local resources? How Do I Identify Opportunities In Emerging Markets? Strategy and Execution for Emerging Markets How can multinationals, entrepreneurs, and investors identify and... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
basis. Jennifer Moret Financial Analyst Read more learner stories * Source: 2022 surveys and course data All FAQs Digital Marketing Strategy FAQs What are the learning requirements in order to successfully complete the course, and how are... View Details
- 2003
- Book
The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World
By: Bhaskar Chakravorti
Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and—despite rapid technological advances and intense... View Details
- Web
A Marketing Revolution - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National Markets... View Details
- Web
Market Perspectives (previously Finance and Capitalism) - Course Catalog
HBS Course Catalog Market Perspectives (previously Finance and Capitalism) Course Number 1457 Professor Robin Greenwood Baker Foundation Professor Richard Ruback Fall; Q1Q2; 3.0 credits Paper Video: Market... View Details
- Web
Field Course: Public Markets Investing Seminar - Course Catalog
HBS Course Catalog Field Course: Public Markets Investing Seminar Course Number 6454 Senior Lecturer Sara Fleiss Spring; Q3Q4; 3.0 credits 10 Sessions Project Course Overview Video Course Overview This course represents a unique... View Details
- November–December 2023
- Article
Look the Part? The Role of Profile Pictures in Online Labor Markets
By: Isamar Troncoso and Lan Luo
Profile pictures are a key component of many freelancing platforms, a design choice that can impact hiring and matching outcomes. In this paper, we examine how appearance-based perceptions of a freelancer’s fit for the job (i.e., whether a freelancer "looks the part"... View Details
Keywords: Freelancers; Gig Workers; Demographics; Prejudice and Bias; Selection and Staffing; Jobs and Positions; Analytics and Data Science
Troncoso, Isamar, and Lan Luo. "Look the Part? The Role of Profile Pictures in Online Labor Markets." Marketing Science 42, no. 6 (November–December 2023): 1080–1100.
- June 2001
- Supplement
Privatization of Anatolia National Telekom, The: Note on Valuation of Privatizing Enterprises in Emerging Markets
Anatolia National Telekom is a multiparty negotiation simulation patterned after the Turkish government's aborted attempt to privatize its state-owned telecommunications monopoly, Turk Telekom, in late 1997. Provides participants with an opportunity to identify and... View Details
Keywords: Negotiation; Privatization; Emerging Markets; State Ownership; Telecommunications Industry; Turkey
Watkins, Michael D., Banu Ozcan, Burkhard Schrage, and Paul Vaaler. "Privatization of Anatolia National Telekom, The: Note on Valuation of Privatizing Enterprises in Emerging Markets." Harvard Business School Supplement 801-438, June 2001.
- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
after identifying a structural weakness. “Apple has shown the way in how to build a market of external innovators.” According to Harvard Business School professor Karim R. Lakhani, Boeing's approach is an excellent example of how not to... View Details
- Web
The Role of Government in Market Economies - Course Catalog
HBS Course Catalog The Role of Government in Market Economies Course Number 1195 Professor Matthew Weinzierl Spring; Q4; 1.5 credits 13 Sessions Paper Course Overview and Objectives This course is about one question: What is the proper... View Details
- 2020
- Working Paper
Paying It Backward and Forward: Expanding Access to Convalescent Plasma Therapy Through Market Design
By: Scott Duke Kominers, Parag A. Pathak, Tayfun Sönmez and M. Utku Ünver
COVID-19 convalescent plasma (CCP) therapy is currently a leading treatment for COVID-19. At present, there is a shortage of CCP relative to demand. We develop and analyze a model of centralized CCP allocation that incorporates both donation and distribution. In order... View Details
Keywords: COVID-19; Convalescent Plasma; Vouchers; Health Pandemics; Health Care and Treatment; Resource Allocation; Market Design
Kominers, Scott Duke, Parag A. Pathak, Tayfun Sönmez, and M. Utku Ünver. "Paying It Backward and Forward: Expanding Access to Convalescent Plasma Therapy Through Market Design." Harvard Business School Working Paper, No. 20-116, May 2020. (NBER Working Paper Series, No. 27143, May 2020.)
- 1989
- Chapter
Model of Franchiser Market Penetration in an Area of Dominant Influence
By: V. K. Rangan and Patrick J Kaufmann
- June 2008
- Article
'Thar' She Blows: Can Bubbles Be Rekindled with Experienced Subjects?
By: Reshmaan Hussam, David Porter and Vernon Smith
We report 28 new experiment sessions consisting of up to three experience levels to examine the robustness of learning and “error” elimination among participants in a laboratory asset market and its effect on price bubbles. Our answer to the title question is: “yes.”... View Details
Hussam, Reshmaan, David Porter, and Vernon Smith. "'Thar' She Blows: Can Bubbles Be Rekindled with Experienced Subjects?" American Economic Review 98, no. 3 (June 2008): 924–937.
- January 1999
- Exercise
Seneca Systems (A): General and Confidential Instructions for R. Thompson, Vice President, Marketing
Seneca is a three-party negotiation-mediation simulation. The context is a product failure crisis in a manufacturing company with highly autonomous units. The heads of two divisions are in a dispute over who has responsibility for failures in a key product. The head of... View Details
Watkins, Michael D. "Seneca Systems (A): General and Confidential Instructions for R. Thompson, Vice President, Marketing." Harvard Business School Exercise 899-169, January 1999.