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Show Results For
- All HBS Web
(15,374)
- People (49)
- News (3,523)
- Research (9,379)
- Events (86)
- Multimedia (132)
- Faculty Publications (6,714)
- TeachingInterests
Globalization and Emerging Markets
Globalization and Emerging Markets is designed for students who will be investing, managing a business or nonprofit, or working for a government in an emerging market. The unit of analysis of the course ranges from countries to multinational and domestic companies... View Details
- June 2023
- Article
How New Ideas Diffuse in Science
By: Mengjie Cheng, Daniel Scott Smith, Xiang Ren, Hancheng Cao, Sanne Smith and Daniel A. McFarland
What conditions help new ideas spread? Can knowledge entrepreneurs’ position and develop new ideas in ways that help them take off? Most innovation research focuses on products and their reference. That focus ignores the ideas themselves and the broader ideational... View Details
Keywords: Innovation Adoption; Natural Language Processing; Knowledge; Science; Innovation and Invention; Knowledge Sharing; Analytics and Data Science
Cheng, Mengjie, Daniel Scott Smith, Xiang Ren, Hancheng Cao, Sanne Smith, and Daniel A. McFarland. "How New Ideas Diffuse in Science." American Sociological Review 88, no. 3 (June 2023): 522–561.
- September 1999 (Revised October 1999)
- Case
Auto Collection: Ford's Better Idea for Selling Cars and Trucks
Ford encourages its independent dealers to consolidate, showing them the benefits size can bring both to themselves and their customers. Now, consolidated dealerships improve customer service and reduce costs. View Details
Hallowell, Roger H. "Auto Collection: Ford's Better Idea for Selling Cars and Trucks." Harvard Business School Case 800-030, September 1999. (Revised October 1999.)
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
entrepreneurs in these countries to build the future. And from an intellectual perspective, emerging markets provide a lab for scholars because everything we know about management needs to be reexamined in a... View Details
Keywords: by Martha Lagace
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
efficient and higher quality. After I left McKinsey, I went to GE, where those two ideas came together. I saw the way that GE was doing high stakes face-to-face negotiations for materials, things like metal... View Details
- 2020
- Working Paper
Pioneer (Dis-)advantages in Markets for Technology
By: Moritz Fischer, Joachim Henkel and Ariel Dora Stern
This study sheds new light on first- and early-mover advantages in the context of product innovation. Research on this classic topic often assumes that each firm participates in the entirety of the innovation and commercialization process. However, a division of labor... View Details
Keywords: First-mover Advantage; Product; Innovation Strategy; Market Entry and Exit; Acquisition; Technology
Fischer, Moritz, Joachim Henkel, and Ariel Dora Stern. "Pioneer (Dis-)advantages in Markets for Technology." Harvard Business School Working Paper, No. 19-043, October 2018. (Revised March 2020.)
- Article
The Unprecedented Stock Market Reaction to COVID-19
By: Scott Baker, Nicholas Bloom, Steven J. Davis, Kyle Kost, Marco Sammon and Tasaneeya Viratyosin
No previous infectious disease outbreak, including the Spanish Flu, has impacted the stock market as forcefully as the COVID-19 pandemic. In fact, previous pandemics left only mild traces on the U.S. stock market. We use text-based methods to develop these points with... View Details
Baker, Scott, Nicholas Bloom, Steven J. Davis, Kyle Kost, Marco Sammon, and Tasaneeya Viratyosin. "The Unprecedented Stock Market Reaction to COVID-19." Review of Asset Pricing Studies 10, no. 4 (December 2020): 742–758.
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
technologists are building sophisticated systems with interfaces that are as simple for marketers and designers to manipulate as their iPhones. FutureM—an upcoming gathering of View Details
- 07 Aug 2013
- News
Generation Y a tough target for marketers
- 07 Jul 2020
- Research & Ideas
Market Investors Pay More for Resilient Companies
The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details
- Website
Creating Emerging Markets
By: Geoffrey Jones
Harvard Business School has an on-going program to conduct in-depth interviews with top business leaders who have created and managed businesses in Africa, Asia, the Middle East, and Latin America over the last four decades. These interviews, many lasting several... View Details
Jones, Geoffrey. Creating Emerging Markets. http://www.hbs.edu/businesshistory/emerging-markets/Pages/default.aspx.
- December 2009
- Supplement
TruEarth Healthy Foods: Market Research for a New Product Introduction, Student Spreadsheet (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
- 29 Apr 2022
- News
Elon Musk Has Big Ideas for Twitter. Users Should Buckle Up.
- September 1983
- Case
Harley-Davidson: Marketing Strategy for Motorcycles--1977
Incorporates material on AMF, Harley-Davidson's parent company. This information is designed to permit analysis of Harley-Davidson in the context of AMF's corporate strategy and overall business portfolio. A rewritten version of two earlier cases. View Details
Buzzell, Robert D. "Harley-Davidson: Marketing Strategy for Motorcycles--1977." Harvard Business School Case 584-032, September 1983.
- 19 Aug 2010
- News
Marketing Analysis Tools for Managers
- 15 Feb 2013
- News
A New Matching Market for Dog Buyers
- May 1986
- Supplement
Gillette Co.: Dry Idea Advertising (A), Video
Presents an audiovisual account of the five year struggle to solve creative problems on the Gillette Co.'s Dry Idea brand antiperspirant. The Dry Idea creative review is divided into three parts: 1) review of early advertising, 2) reenactment of a 1983 meeting attended... View Details
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), Video." Harvard Business School Video Supplement 886-511, May 1986.
- March 2012
- Module Note
Alpha: The Market for Information
By: Christopher J. Malloy
Malloy, Christopher J. "Alpha: The Market for Information." Harvard Business School Module Note 212-080, March 2012.
- 25 Aug 2009
- News
Slump Spurs Grab for Markets
- 2003
- Class Lecture
Renewing Markets for Better Governance
Palepu, Krishna G. "Renewing Markets for Better Governance." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 4465C.)