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(1,839)
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Show Results For
- All HBS Web
(1,839)
- News (626)
- Research (1,122)
- Multimedia (13)
- Faculty Publications (343)
- 18 Apr 2016
- News
Simulated smells and other tricks to make training stick
- 15 Apr 2015
- News
How looming product upgrades make us careless with what we have
- March 2021
- Teaching Note
Performance Improvement Consulting and Hi-R-Me: Making Sales Calls
By: Frank V. Cespedes
Teaching Note for HBS Case No. 819-043. This case study focuses on concepts, tools, and behaviors relevant to making sales calls along a typical progression with a prospect: from an initial phone call thru more in-depth discovery to a go/no-go meeting. The teaching... View Details
- 29 Aug 2016
- News
Make better decisions by using stress to your advantage
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
customer acquisition, distribution, and retention channel is contributing in a different way. I think it’s interesting to look at where Amazon is taking us, which is into a frictionless buying process: How do I View Details
- 01 Mar 2018
- News
Making Sense of the Modern Startup
stuff in a box and ship directly to customers. Well, there’s a lot of uncertainty in that project, right? I don’t know if I can make the mattress. I don’t know if people will buy it online without trying it... View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)
- 28 Jul 2008
- Research & Ideas
Making the Decision to Franchise (or not)
From neighborhood to neighborhood—even from block to block—customers have different tastes in the products they buy and the retail experience they find most enjoyable. As a business owner operating stores across multiple markets, is it... View Details
- October 2018
- Case
BreezoMeter: Making Air Pollution Data Actionable
By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran
The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details
Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States
Cespedes, Frank V., Allison M. Ciechanover, and Margot Eiran. "BreezoMeter: Making Air Pollution Data Actionable." Harvard Business School Case 819-058, October 2018.
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
- 16 Dec 2013
- HBS Case
D’O: Making a Michelin-Starred Restaurant Affordable
the philosophy of "POP cuisine," which aims for accessibility to a broad audience, in terms of both taste and cost. He maintains that he keeps food costs down and flavors bright simply by buying ingredients only when they are in... View Details
- 02 Nov 2015
- News
Making Higher Ed Accessible to Africans
regulatory dynamics were complicated and, after three years of trying to make it happen, it never got off the ground,” he says. Undeterred, Royster, who has three daughters, remained passionate about higher ed, especially for those... View Details
Keywords: Jill Radsken
- August 2018
- Case
Performance Improvement Consulting and Hi-R-Me: Making Sales Calls
By: Frank V. Cespedes and David Mattson
This case study focuses on a professional services firm (“Performance Improvement Consulting”) and its sales calls on Hi-R-Me, a potential client. The case is supplemented by videos showing the initial contact call, a follow-up discovery call, and a face-to-face... View Details
Cespedes, Frank V., and David Mattson. "Performance Improvement Consulting and Hi-R-Me: Making Sales Calls." Harvard Business School Case 819-043, August 2018.
- 06 Mar 2022
- News
Don’t Be Miserable in Middle Age. Make a Happiness Plan Today
- October 2013
- Article
How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies
By: Phanish Puranam, Ranjay Gulati and Sourav Bhattacharya
While many theories of the firm seek to explain when firms make rather than buy, in practice, firms often make and buy the same input—they engage in plural sourcing. We argue that explaining the mix of external procurement and internal sourcing for the same input... View Details
Keywords: Supply Chain; Forecasting and Prediction; Framework; Prejudice and Bias; Mathematical Methods
Puranam, Phanish, Ranjay Gulati, and Sourav Bhattacharya. "How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies." Strategic Management Journal 34, no. 10 (October 2013): 1145–1161.
- 18 Jul 2011
- News
At Stores, Making 5 for $5 a Bigger Draw Than 1 for $1
- 05 Oct 2020
- Book
Want to Be Happier? Make More Free Time
about her research. The topic of her presentation: the mistake we often make in chasing a higher paycheck at the expense of quality time with loved ones. Video: Working too much? Break some bad habits View Video “I started talking to this... View Details
Keywords: by Dina Gerdeman
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
listen to influencers, not company ads To study just how much influence influencers have on consumers, Vettese surveyed 520 women, specifically targeting beauty enthusiasts on Facebook who use such keywords as “beauty,” “skincare,” and “makeup.” These women View Details
- Article
The Aravind Eye Care System: Making Sight Affordable
By: V. Kasturi Rangan and R. D. Thulasiraj
Keywords: Health Care and Treatment
Rangan, V. Kasturi, and R. D. Thulasiraj. "The Aravind Eye Care System: Making Sight Affordable." Innovations: Technology, Governance, Globalization 2, no. 4 (Fall 2007): 35–52.
- January 2024
- Teaching Note
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
Teaching Note for HBS Case No. 524-006. View Details
- Article
Megastudies Improve the Impact of Applied Behavioural Science
By: Katherine L. Milkman, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley V. Whillans, Jonathan Zinman and Angela L. Duckworth
Policy-makers are increasingly turning to behavioural science for insights about how to improve citizens’ decisions and outcomes. Typically, different scientists test different intervention ideas in different samples using different outcomes over different time... View Details
Milkman, Katherine L., Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley V. Whillans, Jonathan Zinman, and Angela L. Duckworth. "Megastudies Improve the Impact of Applied Behavioural Science." Nature 600, no. 7889 (December 16, 2021): 478–483.