Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,839) Arrow Down
Filter Results: (1,839) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,839)
    • News  (626)
    • Research  (1,122)
    • Multimedia  (13)
  • Faculty Publications  (343)

Show Results For

  • All HBS Web  (1,839)
    • News  (626)
    • Research  (1,122)
    • Multimedia  (13)
  • Faculty Publications  (343)
← Page 6 of 1,839 Results →
  • 25 Jun 2022
  • News

CEOs Didn’t Make the Roe Decision. It’s Still Their Problem to Solve.

  • March 2021
  • Teaching Note

Performance Improvement Consulting and Hi-R-Me: Making Sales Calls

By: Frank V. Cespedes
Teaching Note for HBS Case No. 819-043. This case study focuses on concepts, tools, and behaviors relevant to making sales calls along a typical progression with a prospect: from an initial phone call thru more in-depth discovery to a go/no-go meeting. The teaching... View Details
Keywords: Sales Calls; Sales; Competency and Skills
Citation
Purchase
Related
Cespedes, Frank V. "Performance Improvement Consulting and Hi-R-Me: Making Sales Calls." Harvard Business School Teaching Note 821-079, March 2021.
  • 29 Aug 2016
  • News

Make better decisions by using stress to your advantage

  • 01 Mar 2018
  • News

Making Sense of the Modern Startup

stuff in a box and ship directly to customers. Well, there’s a lot of uncertainty in that project, right? I don’t know if I can make the mattress. I don’t know if people will buy it online without trying it... View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)
  • 28 Jul 2008
  • Research & Ideas

Making the Decision to Franchise (or not)

From neighborhood to neighborhood—even from block to block—customers have different tastes in the products they buy and the retail experience they find most enjoyable. As a business owner operating stores across multiple markets, is it... View Details
Keywords: by Julia Hanna; Retail
  • October 2018
  • Case

BreezoMeter: Making Air Pollution Data Actionable

By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran
The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details
Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States
Citation
Educators
Purchase
Related
Cespedes, Frank V., Allison M. Ciechanover, and Margot Eiran. "BreezoMeter: Making Air Pollution Data Actionable." Harvard Business School Case 819-058, October 2018.
  • July 2023
  • Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
Citation
Educators
Purchase
Related
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
  • 15 Apr 2015
  • News

How looming product upgrades make us careless with what we have

  • 16 Dec 2013
  • HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

the philosophy of "POP cuisine," which aims for accessibility to a broad audience, in terms of both taste and cost. He maintains that he keeps food costs down and flavors bright simply by buying ingredients only when they are in... View Details
Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage
  • 28 Oct 2019
  • Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

customer acquisition, distribution, and retention channel is contributing in a different way. I think it’s interesting to look at where Amazon is taking us, which is into a frictionless buying process: How do I View Details
Keywords: by Jen McFarland Flint; Retail
  • August 2018
  • Case

Performance Improvement Consulting and Hi-R-Me: Making Sales Calls

By: Frank V. Cespedes and David Mattson
This case study focuses on a professional services firm (“Performance Improvement Consulting”) and its sales calls on Hi-R-Me, a potential client. The case is supplemented by videos showing the initial contact call, a follow-up discovery call, and a face-to-face... View Details
Keywords: Sales Calls; Sales; Competency and Skills
Citation
Educators
Purchase
Related
Cespedes, Frank V., and David Mattson. "Performance Improvement Consulting and Hi-R-Me: Making Sales Calls." Harvard Business School Case 819-043, August 2018.
  • 02 Nov 2015
  • News

Making Higher Ed Accessible to Africans

regulatory dynamics were complicated and, after three years of trying to make it happen, it never got off the ground,” he says. Undeterred, Royster, who has three daughters, remained passionate about higher ed, especially for those... View Details
Keywords: Jill Radsken
  • 06 Mar 2022
  • News

Don’t Be Miserable in Middle Age. Make a Happiness Plan Today

  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

listen to influencers, not company ads To study just how much influence influencers have on consumers, Vettese surveyed 520 women, specifically targeting beauty enthusiasts on Facebook who use such keywords as “beauty,” “skincare,” and “makeup.” These women View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 05 Oct 2020
  • Book

Want to Be Happier? Make More Free Time

about her research. The topic of her presentation: the mistake we often make in chasing a higher paycheck at the expense of quality time with loved ones. Video: Working too much? Break some bad habits View Video “I started talking to this... View Details
Keywords: by Dina Gerdeman
  • October 2013
  • Article

How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies

By: Phanish Puranam, Ranjay Gulati and Sourav Bhattacharya
While many theories of the firm seek to explain when firms make rather than buy, in practice, firms often make and buy the same input—they engage in plural sourcing. We argue that explaining the mix of external procurement and internal sourcing for the same input... View Details
Keywords: Supply Chain; Forecasting and Prediction; Framework; Prejudice and Bias; Mathematical Methods
Citation
Find at Harvard
Related
Puranam, Phanish, Ranjay Gulati, and Sourav Bhattacharya. "How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies." Strategic Management Journal 34, no. 10 (October 2013): 1145–1161.
  • 18 Jul 2011
  • News

At Stores, Making 5 for $5 a Bigger Draw Than 1 for $1

  • Article

Megastudies Improve the Impact of Applied Behavioural Science

By: Katherine L. Milkman, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley V. Whillans, Jonathan Zinman and Angela L. Duckworth
Policy-makers are increasingly turning to behavioural science for insights about how to improve citizens’ decisions and outcomes. Typically, different scientists test different intervention ideas in different samples using different outcomes over different time... View Details
Keywords: Policy Making; Behavioral Science; Behavior; Change; Decision Making; Policy
Citation
Find at Harvard
Read Now
Related
Milkman, Katherine L., Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley V. Whillans, Jonathan Zinman, and Angela L. Duckworth. "Megastudies Improve the Impact of Applied Behavioural Science." Nature 600, no. 7889 (December 16, 2021): 478–483.
  • Article

The Aravind Eye Care System: Making Sight Affordable

By: V. Kasturi Rangan and R. D. Thulasiraj
Keywords: Health Care and Treatment
Citation
Find at Harvard
Related
Rangan, V. Kasturi, and R. D. Thulasiraj. "The Aravind Eye Care System: Making Sight Affordable." Innovations: Technology, Governance, Globalization 2, no. 4 (Fall 2007): 35–52.
  • 25 Oct 2017
  • Research & Ideas

Will Machine Learning Make You a Better Manager?

buy, how we talk, and even how we feel—and use that to make predictions about how we’ll act next. As the field of machine learning (ML) has become increasingly mainstream, says Harvard Business School doctoral student Mike Teodorescu, it... View Details
Keywords: by Michael Blanding; Information Technology
  • ←
  • 6
  • 7
  • …
  • 91
  • 92
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.