MBA Class Of 2017 - Publications - Faculty & Research

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

providing firms with a wide variety of strategic solutions. The book was coedited by Feng Zhu, the MBA Class of 1958 Professor View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

29 Nov 2010
HBS Case

United Breaks Guitars

quick hop to the mainstream media; by the end of July, the video had been viewed 4.6 million times, with external references expanding that audience by many more millions. Click to watch.“United Breaks Guitars,” created by Canadian... View Details

Keywords: by Julia Hanna

17 Jan 2023
In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details

Keywords: by Avery Forman

01 Feb 2022
Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

Andrew Binns, a consultant affiliated with HBS’s Digital Initiative. Tushman, the Paul R. Lawrence MBA Class of 1942 Professor of Business... View Details

Keywords: by Lane Lambert

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

Beijing-based ByteDance, TikTok blew past Google in 2021 to become the world’s most visited domain. In the United States alone, TikTok boasts more than 150 million users—almost half the country’s population. “It is where the future is,” says Shikhar Ghosh, View Details

Keywords: by Rachel Layne; Technology

08 Mar 2022
Research & Ideas

Representation Matters: Building Case Studies That Empower Women Leaders

a major gender difference in one aspect of case writing that may at first glance seem minor: teaching notes. While 40 percent of cases with male protagonists included a teaching note—an outline guiding... View Details

Keywords: by Colleen Ammerman and Boris Groysberg

16 Jul 2012
Research & Ideas

Are You a Strategist?

academic research that started to take hold in the 1980s and '90s. The work brought much-needed economic thinking to strategy's underpinnings. It armed legions of MBAs and strategy consultants with... View Details

Keywords: by Carmen Nobel

20 Dec 2017
Lessons from the Classroom

How to Design a Better Customer Experience

(The accompanying teaching note is available to instructors to help them run the exercise.) Thomke, who has worked with global firms on upping their customer experience game, has taught the class in the HBS executive education programs,... View Details

Keywords: by Dina Gerdeman; Health; Entertainment & Recreation

25 Jun 2007
Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

nourished and lived in conditions of poor hygiene and constant labor. Hair loss was psychologically debilitating for early 20th-century women, as it is today for female cancer patients enduring the ordeals View Details

Keywords: by Martha Lagace; Beauty & Cosmetics

23 Jun 2022
Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

of health problems, including depression and social anxiety, which can impact wellbeing and productivity at work. In fact, in a 2017 Harvard Business Review article, US Surgeon General Vivek Murthy declared... View Details

Keywords: by Michael Blanding

15 Jul 2013
Research & Ideas

Five Imperatives for Improving Health Care

Business Administration at HBS and a member of the Forum's faculty steering committee. Other committee members include William W. Chin, Executive Dean for Research at HMS; Richard G. Hamermesh, MBA View Details

Keywords: by Carmen Nobel; Health

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

rising from an estimated $2 billion in 2017 to about $8 billion in 2019. One forecast shows that spending is expected to jump to $15 billion by 2022. In fact, beauty giant Estée Lauder revealed last week that the company is now spending... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

20 Aug 2020
Book

From the Plow to the Pill: How Technology Shapes Our Lives

“Technological change doesn’t just stay in board rooms and companies,” she says. “It drives our most intimate personal relationships as well.” Spar, the MBA Class of 1952... View Details

Keywords: by Dina Gerdeman

18 Dec 2006
Lessons from the Classroom

Grooming Next-Generation Leaders

on specific problems. "Yet at the same time, compared to the average MBA class, the PLD class has richness. There are decades of experience in each class. People share... View Details

Keywords: by Martha Lagace

28 May 2019
Research & Ideas

Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets

violation. We decided to assess whether and how things have changed over time from 1996 to 2017 and let the data give us the answer. Lagace: What do the data show? Srinivasan: Dismissals are going up, settlement amounts are going down,... View Details

Keywords: by Martha Lagace; Financial Services; Accounting

23 Sep 2015
Research & Ideas

Men Want Powerful Jobs More Than Women Do

the Harvard MBA classes of 2013 and 2014. The participants considered a picture of an actual ladder, which represented the conceptual corporate... View Details

Keywords: by Carmen Nobel

26 Oct 2010
First Look

First Look: October 26, 2010

India, China), but they overlook significant ethnic markets within the United States. For example, the combined African-American and Hispanic markets in the U.S. are larger than the economies of all but 13 countries, and more than 2... View Details

Keywords: Sean Silverthorne

20 Jan 2022
Op-Ed

3 Steps to Help Companies Rebuild Trust During the Pandemic

rebuilt successfully, it can come back even stronger. Sandra J. Sucher is the MBA Class of 1966 Professor of Management Practice at Harvard... View Details

Keywords: by Sandra J. Sucher and Shalene Gupta

21 Jun 2022
HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

Salesforce, which acquired the firm in 2021. Microsoft, meanwhile, was finally able to draw users to Teams, the free business communication platform it introduced in 2017 as part of Office 365. "Can these... View Details

Keywords: by Lane Lambert; Information Technology; Technology

01 Nov 2021
Op-Ed

Team Success Starts with the Individual—and with Love

Follow Ranjay Gulati to read more of his posts. About the Author Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor View Details

Keywords: by Ranjay Gulati; Sports

Publications