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- Faculty Publications (69)
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- All HBS Web (266)
- Faculty Publications (69)
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
With the advent of customer relationship management (CRM) in the late 1990s, companies came to believe that by using technology to tailor their offerings to individual consumers' needs, customer loyalty—and company profits—would... View Details
Keywords: by Jean Ayers
- 25 Nov 2014
- First Look
First Look: November 25
revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build View Details
Keywords: Carmen Nobel
- 02 Sep 2015
- What Do You Think?
What's Wrong With Amazon’s Low-Retention HR Strategy?
Comparison of Costco to Wal-Mart’s Sam’s Club,” Academy of Management Perspectives, August 2006. David Glass, in a comment confirmed by email on April 10, 2002. James L. Heskett, Earl W. Sasser, Jr., and Leonard A. Schlesinger, What... View Details
- 14 May 2018
- Research & Ideas
Amazon vs. Whole Foods: When Cultures Collide
bad guy" Harvard Business School professors Dennis Campbell and Tatiana Sandino took notice, suspecting a clash of corporate cultures was at work. Their forthcoming case study discusses the limits of trying to force one culture or View Details
- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
and my bosses' interests. It was terrifying." Loyalty is something that we come to expect as leaders. Understanding what loyalty can look like from a subordinate's point of view is illuminating, helping... View Details
- 01 Dec 2023
- News
Thinking Ahead
that data feed? An email management system? A forecasting model? A supply-chain management system? “One of the great things AI can do is help you better manage your business at... View Details
- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
that creates surprisingly flexible value. NFTs can turn images into event tickets, and event tickets into brand anchors. They will usher in the next generation of customer loyalty programs, creating structures that benefit both businesses... View Details
- Web
HBR Classics - Alumni
Wendall-Wedellsborg The Discipline of Innovation , Peter F. Drucker The Innovation Catalysts , Roger L. Martin Managing Markets and Customers Building Loyalty in Business Markets Customer View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
Often overlooked in essays on leadership is the role of the organization's measurement and management system. Effective leaders, however, know that measurement and management systems play a critical role in... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 16 Jun 2021
- HBS Case
Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm
based on the financial discipline that management exhibited in responding to the pandemic. And, unlike the uncertain prognosis following the 2008 global financial crisis, the pandemic-related economic collapse appears to have an endgame,... View Details
- 05 Jul 2012
- What Do You Think?
Why Is Trust So Hard to Achieve in Management?
Summing Up Do Managers Take Trust for Granted? Trust is a big issue these days judging from the volume of responses to this month's column. Its importance in management is agreed on. There is a long list of... View Details
Keywords: by James Heskett
- 01 Mar 2024
- News
In Harmony
negotiation. It’s the story of grappling with a relationship to two countries (Dae Joon also goes by the very Western name of Shane) while managing the weight of a father’s expectations. It’s about navigating situations that challenge... View Details
- 29 Nov 2022
- Research & Ideas
How Much More Would Holiday Shoppers Pay to Wear Something Rare?
of the case is to bring our research insights into the classroom,” Farronato says. “We want managers to know firsthand the many ways in which this kind of data can help luxury brands improve inventory and pricing decisions.” Balancing the... View Details
- 16 Dec 2002
- Research & Ideas
Mentoring—Using the Voice of Experience
research, started in the year 2000, was aimed at understanding how an innovative team working together in a creative act managed the process of knowledge transfer between the more experienced and less experienced members of that team. The... View Details
Keywords: by Sean Silverthorne
- 01 Nov 1999
- Research & Ideas
Companies, Cultures and the Transformation to the Transnational
The influence of a nation's history, infrastructure, and culture permeates all aspects of life within the country, including the norms, values, and behaviors of managers in its national companies. Nationally influenced behavioral... View Details
- 28 Sep 2011
- Research & Ideas
The Profit Power of Corporate Culture
Corporate culture is often thought of as a hard-to-define, or soft concept in management circles. Soft not in the sense that it isn't important—most CEOs will tell you that their ability to inculcate values and mission into the DNA of a... View Details
Keywords: by Sean Silverthorne
- 05 Feb 2008
- First Look
First Look: February 5, 2008
transfer in security markets. We focus on connections between mutual fund managers and corporate board members via shared education networks. We find that portfolio managers place larger bets on firms they... View Details
Keywords: Martha Lagace
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
emerging. Various units operated as independent fiefdoms. In 1998, Fahey was named CEO, and the task was clear: build an organization to thrive for the next 100 years. To do so, he "assembled a management team of diverse backgrounds... View Details
- 08 Aug 2005
- Research & Ideas
A Balanced Scorecard Approach To Measure Customer Profitability
The Balanced Scorecard introduced customer metrics into performance management systems. Scorecards feature all manner of wonderful objectives relating to the customer value proposition and customer outcome metrics—for example, market... View Details
Keywords: by Robert S. Kaplan
- Web
CEO Leadership - Institute For Strategy And Competitiveness
the key factors that determine company success? Based on research by Michael Porter and colleagues at the Harvard Business School, the Institute works with established as well as new leaders on how to manage from the C-Suite. Publications... View Details