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  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

distinguish between these mechanisms. Approaches that seek to identify true value from demand, without specifying mechanisms behind this wedge, are most useful when researchers are interested in evaluating allocation policies that... View Details
Keywords: Sean Silverthorne
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five... View Details
Keywords: Re: Multiple Faculty; Sports
  • 23 Jul 2013
  • First Look

First Look: July 23

Relationships Using CRM By: Avery, Jill, and Susan Fournier Abstract—With incidences in the 20%-25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime View Details
Keywords: Anna Secino
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on... View Details
Keywords: Martha Lagace
  • 23 Mar 2010
  • First Look

First Look: March 23

Cases & Course Materials The Congressional Oversight Panel's Valuation of the TARP Warrants (A) Carliss Y. BaldwinHarvard Business School Case 210-035 The Congressional Oversight Panel wants to value the warrants issued to the... View Details
Keywords: Martha Lagace
  • 18 Feb 2013
  • Research & Ideas

Breaking Through a Growth Stall

How did the pipeline grow? Did we add lower- or higher-profit and lifetime value customers? Are we targeting shorter or longer selling-cycle prospects? What are the implications for the "center of... View Details
Keywords: by Sean Silverthorne
  • 09 Apr 2008
  • Research & Ideas

The Matchmaker of the Modern Economy

manufacturing. And thanks to the war, Doriot has gained a lifetime of experience in organizing and managing new ventures in a pressure-cooker environment. It is not surprising, then, that the former head of the New England Council's... View Details
Keywords: by Spencer E. Ante
  • 20 Feb 2001
  • Research & Ideas

What’s Next for Japan

approach was not a universal panacea to competing in the global economy." Porter went on to suggest that even the profitable Japan had serious limitations. "Total quality management, lifetime employment, close relationships with... View Details
Keywords: by Hilah Geer
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

how well he can create shared value in that context. A lot of negotiations are also about leverage, and for the most part, he’s gotten himself in a very favorable position where he usually has the negotiating leverage. He may not have the... View Details
Keywords: by Christina Pazzanese
  • 25 Nov 2014
  • First Look

First Look: November 25

that converts benefits reform first into changes to retirees' consumption paths and then into a net effect on social welfare. I calibrate that framework using recently produced data on Social Security beneficiaries by lifetime income... View Details
Keywords: Carmen Nobel
  • 03 Nov 2015
  • First Look

November 3, 2015

the tumultuous path to publication that begins for many of us with trying to publish our dissertation. We invited Roy J. Lewicki and J. Keith Murnighan—the 2013 and 2015 recipients of the International Association for Conflict Management (IACM) View Details
Keywords: Sean Silverthorne
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

Eleanor W., and Christopher T. Stanton Abstract—Small business owners and others who are self-employed have the option to transition to paid work. If there is initial uncertainty about entrepreneurial earnings, this option increases the expected View Details
Keywords: Carmen Nobel
  • 08 Oct 2013
  • First Look

First Look: October 8

countless incremental fixes-attacking fraud, reducing errors, enforcing practice guidelines, making patients better "consumers," implementing electronic medical records-but none have had much impact. It's time for a fundamentally new strategy. At its core is... View Details
Keywords: Sean Silverthorne

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