Lifestyle - Publications - Faculty & Research

12 Nov 2015
Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

treatment, whether to stick with medications, and whether to change their lifestyles according to doctors’ recommendations. But patients vary tremendously in their desire and ability to be empowered. Quelch said health care consumers fall... View Details

Keywords: by Dina Gerdeman; Health

17 Nov 2003
Research & Ideas

The Business Case for Diabetes Disease Management

"silent killer" diabetes requires behavioral and lifestyle changes that are difficult for many patients to commit to, even patients with the best intentions. Privacy was another concern: Would employees be "penalized"... View Details

Keywords: by Martha Lagace; Health

13 Dec 2016
First Look

December 13, 2016

average of $33 per month. Premium clubs also continued to flourish, while the competition from not-for-profits such as university and employee gyms continued unabated. In 2016, the new CEO announced a new strategy to counter these challenges: rebranding 24 Hour as a... View Details

Keywords: Carmen Nobel

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

generating a brand book for Israel that suggested a guiding brand position of “creative energy”; inviting social media influencers to partake in trips focused on lifestyle interests; generating appealing, non-conflict related content... View Details

Keywords: Dina Gerdeman

05 Jun 2007
First Look

First Look: June 5, 2007

supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807158 Westin Hotels and Resorts: Operations of a Lifestyle Experience Harvard Business School Case 607-129 Westin Hotels and Resorts adopted a new... View Details

Keywords: Martha Lagace

19 Oct 2011
Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details

Keywords: by Garry Emmons; Construction; Real Estate

14 Feb 2017
First Look

First Look at New Research: February 14

had recently launched several lifestyle brands (using brand names it had revived), which posed brand architecture issues. Lastly, the company had just acquired a digital fitness app, RunKeeper, and was wondering how best to leverage this... View Details

Keywords: Sean Silverthorne

17 Apr 2012
First Look

First Look: April 17

materials, fair partnership, and health, the plan sought to transform the company's practices. By 2012, the program's aim was to ensure that M&S was carbon neutral and sent no waste to landfill. It also aimed to help customers and employees achieve a healthier... View Details