Leslie - Publications - Faculty & Research

News

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

20 Oct 2023
News

Highlights from the Fall 2023 Alumni Board Meeting

On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of... View Details

01 Mar 2023
News

Toward a Life Well Lived

Illustration by Valerie Chiang Illustration by Valerie Chiang In many states, you’re required by law to get your car inspected annually, and if there’s something wrong, you get the car serviced, says Professor Leslie Perlow. But how many... View Details

Keywords: Jennifer Gillespie; Educational Support Services; Educational Services

21 Feb 2023
News

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

18 Sep 2017
News

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

01 Jun 2024
News

Alumni and Faculty Books

commerce experience. He’ll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement. The Power of Instinct: The New Rules of Persuasion in Business and Life By Leslie Zane (MBA 1986)... View Details

30 Aug 2018
News

“No Interest in Being the Only”

Raised in Los Angeles, Leslie Hale (MBA 2001) grew up cleaning her parents’ day-care centers. The granddaughter of a Tennessee sharecropper, Hale cites extended family support and a well-developed work ethic as contributing factors to her... View Details

01 Dec 2000
News

The Birds and Bees in China

The fact that they are one billion in number confirms that the Chinese have at least a passing familiarity with the means of reproduction. Yet Leslie Kenny (MBA 1997) has built a thriving online business based on a Chinese desire for more... View Details

Keywords: News, Library, Internet, and Other Services; Information

13 Nov 2020
News

Students craft their post-HBS lives

thought-provoking exercise,” says Leslie Perlow, “but it leaves them with lots and lots of questions.” Those questions inspired Perlow to develop a new second-year elective called Crafting Your Life. “The course was created primarily by... View Details

01 Sep 2010
News

Start-Ups "R" Us

In early July, the School’s Social Enterprise Initiative named two Social Entrepreneurship Fellows, a new program designed to support recent MBA graduates who are launching enterprises focused on creating social value. Senior Associate Editor Garry Emmons’s interview... View Details

Keywords: Roger Thompson; meta

01 Jun 2003
News

Ruling from the Bench

Manhattan Supreme Court Justice Leslie Crocker Snyder (HRPBA ’63) is the essence of grace and civility as she welcomes the Bulletin to her courtroom on a gray, snowy day in early March. With her shoulder-length blonde hair, discreet... View Details

Keywords: Julia Hanna; Justice, Public Order, and Safety Activities; Government

01 Jun 2017
News

Case Study: Something New

attach the word ‘bridal,’ it makes it cost 5 to 10 times more,” says Leslie Voorhees (MBA 2015), who founded Anomalie with her now husband, Calley Means (MBA 2015). “It’s offensive to a woman who understands how things are manufactured.”... View Details

Keywords: April White