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March 2017 (Revised December 2018)
Case

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David Collis and Ashley Hartman

Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,... View Details

Keywords: Franchise Management; Brand Management; Culture Change; Business Units; Acquisition Strategy; Technological Change; Disney; ESPN; Cord-cutting; Bob Iger; Strategy; Corporate Strategy; Competitive Advantage; Diversification; Integration; Media; Media and Broadcasting Industry; Entertainment and Recreation Industry; Consumer Products Industry

Research Summary

The Toyota Production System: Rules for Activity, Connection, and Pathway Design and Improvement

Researchers have established that Toyota enjoys advantages in cost, quality, lead time, and flexibility when compared to its competitors in automobile assembly. Differences in generating value have been attributed to differences between the Toyota Production System... View Details

2016
Working Paper

More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

By: Ragnar Lund and Stephen A. Greyser

Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details

Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe

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18 Jan 2023
Blog Post

Career Planning and Development: Interview with Career Coach Wendi Zhang (MBA/MPP 2013)

more. We caught up with Wendi Zhang (MBA/MPP 2013), an HBS career coach with over 15 years of professional experience in high tech - including big tech, startups, and venture capital—to learn more about career coaching at HBS. Among her... View Details

July 2010 (Revised December 2011)
Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry

16 Jun 2017
News

Managing Student Personal Tech in the Case Classroom By Emma Simmons

2015
Working Paper

The Impact of Funds: An Evaluation of CDC 2004-12

By: Josh Lerner, Ann Leamon, Steve Dew and Dong Ik Lee

CDC was founded in 1948 as part of the U.K. government's efforts to develop the economic resources of Britain's remaining colonies. Since then, CDC has pursued a series of strategies to "do good without losing money," as its original mission was phrased. Its approach... View Details

Keywords: Investment Funds; Great Britain

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04 Mar 2025
Blog Post

WesTrek 2025: Exploring the future of tech in Silicon Valley

Building on a Legacy Decades in the Making For decades, WesTrek has been a flagship professional trek at Harvard Business School, giving students direct access to the heart of the tech industry. This year’s trek came at an especially... View Details

Keywords: Technology

24 Jun 2021
Blog Post

Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class

The first MBA/MPP and MBA/MPA-ID joint degree programs are 10 years old! 89% of HBS | HKS joint degree alumni have told us that they worked in a role allowing usage of both degrees. Learn more about a few members from the Class of 2011... View Details

18 Apr 2017
First Look

First Look at New Ideas, April 18

March 27, 2017 Harvard Business Review How the Water Industry Learned to Embrace Data By: Cespedes, Frank V., and Amir Peleg Abstract—Most current talk about “big data” seems to assume the disintermediation or replacement of physical... View Details

Keywords: by Sean Silverthorne

Forthcoming
Article

An AI Method to Score Celebrity Visual Potential from Human Faces

By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton

It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details

Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing

July 2013
Case

Novozymes: Establishing the Cellulosic Ethanol Value Chain

By: Willy Shih and Sen Chai

As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product... View Details

July 2010
Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics

10 Aug 2009
Research & Ideas

High Commitment, High Performance Management

people desperately need and want but often do not get in organizational life. To accomplish this, HCHP firms establish and institutionalize human resource management policies and practices that look fairly similar. Capacity for learning... View Details

Keywords: by Martha Lagace

2023
Article

Exploiting Discovered Regression Discontinuities to Debias Conditioned-on-observable Estimators

By: Benjamin Jakubowski, Siram Somanchi, Edward McFowland III and Daniel B. Neill

Regression discontinuity (RD) designs are widely used to estimate causal effects in the absence of a randomized experiment. However, standard approaches to RD analysis face two significant limitations. First, they require a priori knowledge of discontinuities in... View Details

Keywords: Regression Discontinuity Design; Analytics and Data Science; AI and Machine Learning

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Program

Advanced Management Program

functions, industries, and countries Take advantage of resources for lifelong learning as a member of the global HBS alumni community Who Should Attend AMP is designed for executives focused on enterprise-level decision-making and... View Details

January 2017 (Revised March 2017)
Case

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen

To transform IBM for the next technology wave, Ginni Rometty, who became CEO in 2012, led divestment of declining businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and... View Details

Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning