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Show Results For
- All HBS Web
(5,107)
- People (25)
- News (1,932)
- Research (2,123)
- Events (6)
- Multimedia (73)
- Faculty Publications (1,518)
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- February 2001 (Revised July 2001)
- Case
Competitive Dynamics in Home Video Games (G): Launching the Sega Saturn
Outlines the events leading up to the Sega's launch of its 32-bit console named Saturn. View Details
Coughlan, Peter J., and Deborah Freier. "Competitive Dynamics in Home Video Games (G): Launching the Sega Saturn." Harvard Business School Case 701-097, February 2001. (Revised July 2001.)
- February 2024
- Article
Archetypes of Product Launch by Insiders, Outsiders, and Visionaries
By: Shane Greenstein
What archetypes emerge from prominent episodes of product launches? This essay examines a set of episodes in information technology history that led to significant changes in industry leadership. It highlights that, in all of these instances, there is an example of a... View Details
Greenstein, Shane. "Archetypes of Product Launch by Insiders, Outsiders, and Visionaries." Special Issue on Knowledge Resources and Heterogeneity of Entrants within and across Industries. Industrial and Corporate Change 33, no. 1 (February 2024): 216–237.
- March 2006
- Case
Bringing OTC back to the Exchange: Euronext.liffe's launch of ABC
Euronex.liffe, a derivatives trading exchange, launches matching, clearing, and confirmation services for the over-the-counter market. This combination of services creates a new platform for a market that potentially cannibalizes its current exchange-based services. Is... View Details
Cantillon, Estelle S., and Pai-Ling Yin. "Bringing OTC back to the Exchange: Euronext.liffe's launch of ABC." Harvard Business School Case 706-489, March 2006.
- January 2019
- Supplement
The De Beers Group: Launching GemFair for Artisanal Diamonds
By: Benjamin C. Esty and Daniel Fisher
In April 2018, the De Beers Group launched a pilot project called GemFair to create a new supply of ethically and environmentally sourced diamonds from artisanal and small-scale mines (ASM) in Sierra Leone. Whether this project would yield a meaningful supply of rough... View Details
Keywords: Diamonds; New Business; Strategy Development; Strategy Execution; Scope; ESG; Supply; Corporate Strategy; Business Strategy; Value Creation; Corporate Social Responsibility and Impact; Mining Industry; Consumer Products Industry; Sierra Leone; United Kingdom
Esty, Benjamin C., and Daniel Fisher. "The De Beers Group: Launching GemFair for Artisanal Diamonds." Harvard Business School Supplement 719-437, January 2019.
- November 2014
- Case
Taryn Rose Launches Dresr: Street Marketing a Luxury Brand
By: Lena G. Goldberg, Marcel Saucet and Christine Snively
Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details
- March 2003 (Revised September 2005)
- Teaching Note
KONE: The MonoSpace Launch in Germany (TN)
By: Das Narayandas
Teaching Note for (9-501-070). View Details
- May 2013
- Case
Launching Krispy Natural: Cracking the Product Management Code
By: Frank V. Cespedes and Heather Beckham
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details
Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States
Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code." Harvard Business School Brief Case 913-574, May 2013.
- July 2006 (Revised August 2007)
- Supplement
The Mozilla Foundation: Launching Firefox 1.0 (B)
O'Mahony, Siobhan, and Nikhil Raj. "The Mozilla Foundation: Launching Firefox 1.0 (B)." Harvard Business School Supplement 907-025, July 2006. (Revised August 2007.)
- March 2004 (Revised May 2004)
- Case
Jack Smith (A): Career Launch at Toyota
Jack Smith had a stellar career at Chrysler managing major design teams and manufacturing plants before deciding to join industry leader and benchmark Toyota. It is his first day on the job; what will his orientation entail? Cursory walkthroughs and introductions... View Details
Keywords: Transition; Organizational Structure; Organizational Culture; Personal Development and Career; Manufacturing Industry; Auto Industry
Spear, Steven J., and Courtney Purrington. "Jack Smith (A): Career Launch at Toyota." Harvard Business School Case 604-057, March 2004. (Revised May 2004.)
- October 2000
- Teaching Note
StarMedia: Launching a Latin American Revolution TN
By: Thomas R. Eisenmann and Jon K Rust
Teaching Note for (9-800-166). View Details
- March 2017
- Teaching Note
Pintura Corporation: The Lena Launch Decision (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- October 2002 (Revised December 2003)
- Supplement
Group Process in the Challenger Launch Decision (D)
By: Amy C. Edmondson and Laura Feldman
Supplements the (A) case. View Details
Edmondson, Amy C., and Laura Feldman. "Group Process in the Challenger Launch Decision (D)." Harvard Business School Supplement 603-073, October 2002. (Revised December 2003.)
- October 2002 (Revised May 2021)
- Supplement
Group Process in the Challenger Launch Decision (B)
By: Amy C. Edmondson and Laura Feldman
Supplements the (A) case. View Details
Edmondson, Amy C., and Laura Feldman. "Group Process in the Challenger Launch Decision (B)." Harvard Business School Supplement 603-070, October 2002. (Revised May 2021.)
- April 6, 2023
- Article
A New NFT Launch Strategy: The Wave Mint
By: Scott Duke Kominers and 1337 Skulls Sers
In an NFT project, the mint—the process by which tokens are initially allocated—largely determines who your community is and how they and the broader market view the project going forward. In this piece, we review a new minting strategy recently introduced by 1337... View Details
Keywords: NFTs; Mechanism Design; Sales Management; Sales Model; Crypto Economy; Non-fungible Tokens; Networks; Product Launch; Auctions; Market Design
Kominers, Scott Duke, and 1337 Skulls Sers. "A New NFT Launch Strategy: The Wave Mint." a16zcrypto.com (April 6, 2023).
- September 2014
- Supplement
HGRM (B): Launching Hoxell, a New IT Venture
By: Lynda M. Applegate, Gabriele Piccoli and Arnold Peinado
Keywords: Entrepreneurial Management; Strategy; Growth Strategy And Execution; Business Models; Disruptive Technologies; Customer Relations; International Business; Entrepreneurship; Management Systems; Operations; Competitive Strategy
Applegate, Lynda M., Gabriele Piccoli, and Arnold Peinado. "HGRM (B): Launching Hoxell, a New IT Venture." Harvard Business School Supplement 815-057, September 2014.
- April 2000 (Revised March 2015)
- Case
The First Six Months: Launching a PSF Career
By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry
Presents two situations: 1) two graduating MBAs from Harvard Business School compare and contrast their strategies for getting off to a good start in consulting, and 2) a junior consultant has to deal with difficult feedback in his very first performance review. View Details
Keywords: Personal Development and Career; Planning; Practice; Strategy; Performance Evaluation; Adaptation; Consulting Industry
Nanda, Ashish, Thomas J. DeLong, and Scot H. Landry. "The First Six Months: Launching a PSF Career." Harvard Business School Case 800-373, April 2000. (Revised March 2015.)
- October 2002 (Revised December 2003)
- Supplement
Group Process in the Challenger Launch Decision (C)
By: Amy C. Edmondson and Laura Feldman
Supplements the (A) case. View Details
Edmondson, Amy C., and Laura Feldman. "Group Process in the Challenger Launch Decision (C)." Harvard Business School Supplement 603-072, October 2002. (Revised December 2003.)
- Teaching Interest
Launching New Ventures—Jump-Starting Innovation for Entrepreneurs and Business Owners (Executive Education)
By: William R. Kerr
Starting up a new venture amid rapid change is fraught with challenges. Whether you are starting a new business, launching a new business line, or building an entrepreneurial culture within a small-to-midsize company, this program provides a new perspective and core... View Details
- May 2022
- Case
From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT
By: Lauren Cohen, Richard Ryffel and Grace Headinger
Anthony Scaramucci, Managing Director of SkyBridge Capital, considered whether he should officially greenlight the launch of SkyBridge’s own NFT platform — Flatter NFT. He had led the investment firm to push first into Bitcoin and then Ethereum to make SkyBridge a... View Details
Keywords: Business Startup; Fintech; Technology; Cryptocurrency; Web3; Business Startups; Volatility; Decision Making; Entertainment; Entrepreneurship; Investment; Strategic Planning; Adoption; Competitive Advantage; Technology Adoption; Finance; Currency; Banking Industry; Financial Services Industry; Technology Industry; New York (city, NY)
Cohen, Lauren, Richard Ryffel, and Grace Headinger. "From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT." Harvard Business School Case 222-085, May 2022.