Publications

May 2010
Case

Alpen Bank: Launching the Credit Card in Romania

By: V. Kasturi Rangan and Sunru Yong

In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing... View Details

Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Credit Cards; Globalized Firms and Management; Product Positioning; Marketing Strategy; Service Delivery; Personal Finance; Product Launch; Banking Industry; European Union; Romania

06 Dec 2021
News

Research Brief: Launching into a Downturn

High-Tech Start-Up Outcomes,” Roche and coauthor Annamaria Conti found that high-tech and medical-device startups launched in uncertain financial times underperform those whose founders have better job security. As a result, the bar for... View Details

Keywords: Jen McFarland Flint; Publishing Industries (except Internet); Information

January 2000 (Revised April 2000)
Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust

By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details

Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Web Services Industry

22 Apr 2021
Blog Post

Launching the Women in Tech Initiative at HBS

This past year the HBS Tech Club launched a new group called the HBS Women in Tech Initiative. The mission of this group is to connect women who are interested in the tech industry and to empower women with the skills, confidence, and... View Details

June 2023
Case

Launching Egypt’s First Digital Banking Platform: QNB Bebasata

By: Mark Egan, Billy Chan and Ahmed Dahawy

The leadership team at QNB Alahli, Egypt's second biggest private bank, looked back on their efforts to create a brand-new, fully digital banking platform since 2019. A digital-only banking service was unprecedented in Egypt, a country where over 90% of financial... View Details

Keywords: Digital Transformation; Banks and Banking; Innovation and Invention; Competitive Strategy; Business Model; Product Launch; Finance; Banking Industry; Egypt

January 2005
Case

Launching the Bronx Lab School

By: Stacey M. Childress

Examines the start-up process of a new, small high school inside the New York City public school system, with funding from the Bill and Melinda Gates Foundation. Covers the entrepreneurial process, the specific performance challenges in public high schools in the... View Details

Keywords: Secondary Education; Social Entrepreneurship; Philanthropy and Charitable Giving; Education Industry

19 Feb 2015
Video

Harvard Launch Lab Promotional Video

01 Sep 2007
News

HBS Launches Unique Deferred-Admission Program

YOUNGER FACES IN STUDY GROUPS: The typical MBA student has five years of job experience; the new program welcomes those with two. HBS has unveiled a groundbreaking deferred-admission program for outstanding college seniors who want an MBA but who would benefit from... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

July 2006 (Revised August 2007)
Case

The Mozilla Foundation: Launching Firefox 1.0 (A)

Explores the Mozilla Foundation's decisions leading up to the launch of Firefox 1.0, including its default browser, managing corporate partnerships, managing product development, and moving toward a revenue-based model. Mitchell Baker, president of the Mozilla... View Details

Keywords: Business Model; Commercialization; Open Source Distribution; Partners and Partnerships; Information Technology; Social Entrepreneurship; Applications and Software; Innovation and Invention; Information Technology Industry; United States

14 Sep 2015
News

Cold Call: The Launch of a New Podcast Series

September 1994 (Revised October 2002)
Case

Citibank: Launching the Credit Card in Asia Pacific (A)

By: V. Kasturi Rangan

Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand... View Details

Keywords: Product Launch; Service Operations; Value Creation; Customer Focus and Relationships; Trade; Business Strategy; Expansion; Laws and Statutes; Banking Industry; Asia; New York (city, NY)

March 2017
Case

Pintura Corporation: The Lena Launch Decision

By: John A. Quelch and Katherine B. Hartman

June 2014
Teaching Note

FanMode: Launching a Global Sports Venture

By: William R. Kerr and Penelope Rossano

January 2006
Teaching Note

Microsoft: Launching the Smart Watch (TN)

By: John T. Gourville

Keywords: Information Technology Industry

News

How to Launch a Behavior-Change Revolution

January 2011
Case

Sidoti & Company: Launching a Micro-Cap Product

By: Boris Groysberg, Paul M. Healy and Sarah Abbott

It is 2010 and Sidoti & Company, a New York-based brokerage firm specializing in small capitalization stocks, has just launched a new product- micro cap stock research. The firm has hired a group of five analysts who will produce written research reports on micro-cap... View Details

Keywords: Business Model; Financial Strategy; Product Launch; Strategic Planning; Corporate Strategy; Financial Services Industry; New York (city, NY)

Find at Harvard

Web

Launch Lab/Capstone 2 - Course Catalog

HBS Course Catalog Launch Lab/Capstone 2 Course Number 5242 Adjunct Professor Alan MacCormack Russell J Wilcox Spring; Q3Q4; 3.0 credits Location to be announced Enrollment: Limited to EC students in the SEAS/HBS joint degree program Also... View Details

November 2019 (Revised February 2022)
Teaching Note

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato and Sarah Mehta

Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset... View Details

Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco